Mobile apps are basically independent programs, used to increase existing functionality, hopefully in a simple and more user-friendly way. We can see Mobile application used is increased in everywhere weather its Russia, United Kingdom, Germany, France, Poland, Netherlands, Romania, Belgium,  Greece or any other country. Mobile application development is fast developing and one of the most important outsourced IT services among European companies. Best opportunities are to develop your own mobile applications, or to provide mobile application development services for a European partner.

Little explanation of Mobile application

Mobile applications (apps) are small, individual software applications that run on mobile devices like smart phones and tablets. Various types of mobile application are

1. Native apps

• programming language coded specific, like Java for Android app development or Objective C for iOS app development
• easily installed on mobile device
• provide fast performance and a high degree of responsibility
• have access to phone’s various devices, such as its camera and address book
• some apps use without Internet connection

2. Web Apps

• typically written in HTML and run by browser
• comparatively slow and with limited feature
• mobile device do not have access to the functions
• internet connection necessary

3. Hybrid apps

• multi-platform compatible, through a combination of HTML5 and native coding
• installed on mobile device
• not fast and functional as native apps
• mobile device access to functions
• can also be used offline
• multi-platform compatible, they are cheaper to develop and maintain than native apps
• pleasant the user experience, the more native coding is required, rise the costs

Outsource for mobile application development

1. Cost reduction

Cost reduction is the main reason of executives, for outsourcing IT. For European companies to outsource IT services like mobile application development its main driver is cost reduction.

2. Lack of domestic technical skills

European companies are identified the advantage of (custom) mobile applications for their company.  Still they do not have domestic technical skills, as this requires specific knowledge, expertise and tools. This often conducts them to outsource the mobile application development.

Advance serviceability and clear design

According to European mobile application service providers, mobile application should:

• be creative
• be consumer-friendly
• have a ‘clear’ design
• easy access
• have Quality Assurance (QA) testing

3. Multi- platform mobile application

European companies require multi- platform mobile application that runs on operating systems like iOS app development, Android app development and Windows. They believe that not many developers go through in all operating systems.  Outsourcing to a company that can develop mobile application for various platforms is more suitable, rather than hiring several domestic experts.

Challenges for outsourcing mobile application development

1. Data Security

Data security is most important to European companies. This is mostly suitable for outsourcing mobile application development, because software developers may have access to delicate project and company information.

2. Direct Communication

Good and healthy communication is required between customer and service provider to custom mobile application development. Indirect communication may cause misunderstandings and disagreements, which can lead to conflict with buyer.

3. Fixed

With a Fixed-price contract agree on special statements, budget and deadlines in advance. During the application development keeps your buyer up to date regarding teams and conditions, but you don’t need to conclude further. This type of contract is suitable and preferred.

4. Flexible

Time & Material or Dedicated Team contracts are more flexible models.  These are mostly suitable for relatively complicated projects. These types of contracts require direct and complete communication with buyer.

Opportunities for mobile application development

• Android app development and iOS app development leading operating systems
• Lucrative market
• IT outsourcing market continues to grow
• Outsourced increasingly
• Social media continues to rise
• Ongoing technological transformation
• Cloud computing
• Big data
• Wearable technology

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