You might have heard the term Responsive website design or responsive design, which is gaining popularity these days. What is a responsive website design?

A responsive website is said to be one that makes use of page elements such as flexible images, flexible layouts, and cascading style sheet media queries

Such a device has the capability of knowing a customer’s device and adjusting itself according to the available screen size of a laptop, Mobile, or tablet. Such websites provide a uniform browsing experience irrespective of the device.

Here are few reasons you need a responsive website design

1. Increased number of mobile users

There is no hidden fact that most of the people prefer to use internet on mobile while being on the move. To captivate the attention of mobile users, having a responsive website design is a must. This also ensures that you don’t loose on customers.

2. UX is the key

According to Google’s Think Insights, if a user’s lands to your website and don’t get what they are looking for, they leave your site frustrated. Data shows that a satisfactory user experience of your responsive website design will invoke the user 67% more.

3. One website multiple devices

Providing a great user experience should be your topmost priority. It is also the most critical aspect of the today’s progressive mobile world. Take the example, I searched for Christmas caps on my phone and landed onto a website. The same website I searched on my laptop after few minutes.

Because the site was responsive, it wasn’t at all frustrating to search a desktop version of the site, all over again.

4. Easier to manage

Having a separate desktop and mobile site requires separate Google AdWords campaign and SEO. So, is it not easy to maintain one website responsive to all the platforms?

5. Responsive web design is recommended by Google

Since Google is the primary search engine to impress with your website, it would be foolish to ignore it at the moment.

Google not only recommends responsive web design as the best way to target mobile and website users but also prefers mobile-optimized sites when some searches from mobile.

6. Responsive website design brings fresh sales

Most people these days prefer to stay on mobile and tablets. Hence, you shouldn’t miss any chance to keep their needs and requirements in mind. In order to cater the needs of your potential customers, a mobile-ready site result in sales opportunities that you would miss out on a conventional business website.

Being responsive is being cognizant
Having a responsive web design is an indispensable part of your business. More customers are going for mobiles and tablets. Still confused? Consult us to make your website responsive. 

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