Sony Corp, which is one of the world's largest electronic company has decided to Launch a liquid-crystal-display Television which will be capable of playing 3-D programming. According to sources, the company will launch the liquid-crystal-display television by the end of next year. The Sony is to announce its plans for the new TV next week at the IFA consumer electronics show in Berlin. South Korea's Samsung Electronics Co, LG Electronics Inc and Japan's Panasonic Corp, who are Sony's rivals have also said that they are planning to introduce 3-D products as well because 3-D video for the home is a big money maker. The 3-D plan has come up after Sony Corp incurred losses in its television sector for five years in a row and is undertaking cost cutting measures.