Every year many sociology students graduate from various universities of Pakistan. They also want to get jobs and start their career in a relevant Field as like students of other fields.Many of them get jobs while others struggle. But, most often sociology students find themselves stranded in a desert.

Sociology has been neglected in Pakistan as a subject that could change the social scenario of Pakistan and improve the performance of its institutions. It could bring a huge change in existing structure of society. But it ignored. It is not just sociology, many other educational fields are treated the same.

Mostly NGOs and social sectors are considered suitable for Sociologists. But, limiting to only these career choices can make it more difficult to explore many other careers they can have.There are many careers where sociology students can go and earn a livelihood.

Marketing

It is an ever green field. You need to understand what people want. You derive this data from what they think and how they behave. It deals with how the people of a particular area, culture and society think ,feel and what their characteristics are that are different from the others. Such knowledge is considerable in marketing.

Sociology equips students with many of these skills that are useful in marketing field. This knowledge can be useful for many companies that want to start business in a particular region. For example, take the example of a new company that wants to open its branch or business in an area. In order to run good business ,they need to understand how the people of a that area think and how they make choices. It is a knowledge that can be helpful for companies.

Human Resource Management

It is one of the best fields that are considered ideal for sociologists. Human resource management focuses on how to manage relationships in an organization. It is about how to deal with people so they can work effectively while pursuing the goals of an organization at the same time. Sociologists are expert at doing this type of work.

Social Researchers

Researchers seek answers to particular questions arising from particular social problems. These problems can be of any sort. They help the society to make better decisions for its welfare. Social researchers demystify these answers and help the society.

Sociologists have a major role in research. In many fields they are known as researchers. They can work as social researchers and use their skills.

Bloggers     

It may seem dissimilar but it is a major field that sociologist can get in . Blogging is modern way of Writing a diary .With blogging one shares his ideas and insights about the world. It has been so effective that now many people are making money by blogs.

Sociologist have knowledge particular knowledge about the society . Looking at society from different perspectives provides them more insights about the world. They look at situations from different viewpoints. They can share insights about the world and how something can be bettered. By doing so not only they will build their credibility but also earn money.

Columnists

Column writing is one of the most respectable professions in Pakistan. Many youngsters prefer to do column writing. But, it is a misconception that you need to hail from a literature background to start a career in this field. It is not true. In many cases, it is the knowledge and experience that counts.

Sociologists are expected to have certain perspectives about the world. They are expected to have knowledge that is great in scope. They can make better use of their knowledge in column writing. Building a good scope in column writing is easier for them.

Think Tanks

Think tanks help the government about devising their strategies. They work in a particular way. It is something that sociologists can do in the first place. Due to their analytical skills and way of thinking learned during their studies they can work in think tanks or establish their own.

Online Writers

Writing is one of the most common professions at this time. Many people are making money by writing online in the form of blogs, websites and other forms of writing. By writing online sociologists can earn good money by providing their services.

Academic Writers

Academic writing is about writing research papers, assignments, and many other related types of writing. As sociologists write on different genres in their degree programs they can write on works related to academic writing.

Election Campaign

Election campaigns play a key role in the standing of political parties. Effective campaigns can yield extraordinary results for parties in elections.  Nowadays these campaigns are both online and offline. Social Media plays is playing a crucial role these days. Not only political parties as a whole, campaigns also include individual portrayal of politicians.

Sociologists can help to maintain these campaigns due to their vast knowledge of public opinions. They can analyse political environment. They look at what people think and how to effectively approach them. They can affect the public opinion.

Policy Analysts

A nation’s policies are important to consider. When a country makes a policy it should satisfy national and internal interests of the country. It should have support from the nation as well as a diplomatic aspect at the same time.Policy analysts can advise governments about the right policies that can serve the interest of a country in the best way.

Sociologists should not restrict themselves to particular fields especially government jobs, there are many other fields which have a good earning potential. They can make use of many skills learned during their student life and start a career.

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