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National History Month 2018: Surveying History in the Philippine Web

Surveying History in the Filipino Online World

August is National History Month in the Philippines
Photo courtesy of the National Historical Commission of the Philippines
"The art of history writing is greatly underappreciated in this country."
(from the About page)

A meme satirizing the historian's career
Photo courtesy of Peabody Lament
Non-creative non-fiction? What does the Filipino people really consider History as? In 2016, this history website commemorated National History Month (Buwan ng Kasaysayan) for the first time through its little platform. It was limited to promoting undiscovered articles in this blog. This time, in the 32nd update article to be published, it would be attempted to survey the vast and lively Filipino online community in search of the relevance of history during this digital age. It has been widely considered that history in general is not the most popular discipline in the country. This is compounded by the relative lack of historians in the Philippines as compared to other nations. In the first place, it is not the most lucrative career path. If Richard St. John can list historians in his study of successful people, their success might be partly due to context. These historians have an environment which support a more sustainable career path, but even they have issues to encounter. For instance, the "old guard" looking down on younger historians who damage the academic world, and yet seek the spotlight as "public historians." Indeed, while it becomes harder to pursue the historian way, the benefits are still appealing, at least for historians abroad. For instance, OwlGuru estimates the average salary of a historian at USD 60,990 (PHP 3.25 million) a year. Besides monetary benefits, historians in the international scene tend to have more flexible schedules to suit their various activities, research included. How about the Philippines? SalaryExpert estimates the average salary of a historian at PHP 401,940 (USD 7,535) a year. As if this was not enough of a disincentive, historians are usually pegged at the standard work day. In a way, this stifles the opportunity to conduct various activities, which again includes research. The expected worst case scenario is unemployment, which the public perceives more often than not.

According to Google Trends, the online interest for history worldwide
has remained stable in the past five years, peaking at 84 this year.
A score of 100 means peak popularity.
So much about the historian way. Of course, success is not limited to the capacity of enjoying a hearty meal after research. As historians, the apparent disinterest of the population with history lies partly with the historian's work. How come similar social sciences such as political science and economics tend to attract more buzz than history, especially among the youth, whereas history has the power to make or break politicians and businessmen? This is the context wherein the Filipino Historian entered as it was launched to the online world in 2012. With the purpose of "bringing history to the Philippines and the world," this history blog has become a free medium with which thousands of people from every nation have come to appreciate history better. It has revolutionized the art of historiography in the Philippine web by sharing the sources and the references used by the articles. In light of the hardships of the historian way in the Philippines, a single author operating such tedious work for free is not deemed as sustainable. As for this author, while there are no clear and direct incentives like access to better resources, the fulfillment lies in the greater good of history. Nevertheless, this history blog is not the only site in the web wherein history is the niche, albeit not all of them might be in the same financial straits as this history blog. Considering the growing relevance of connectivity in the online community, it is deemed beneficial to have Filipino history websites surveyed of their impact today.

Assessing the influence of top history websites
According to Google Trends, the online interest for history in the Philippines
has been erratic in the past five years, peaking at only 52 this year.
Again, a score of 100 means peak popularity.
While no single metric may suffice to evaluate this impact, one factor considered in this survey is the popularity of the website itself. In the first place, driving traffic to one's website is a basic tactic. The initial problem in populating the list of top history websites of the Philippines is the lack of an actual list to begin with. Many website rankers do not categorize them as dealing with history, which makes their owners classify them under other categories such as personal, politics, local, government, arts, and society, among others. However, there are history websites which tend to stand out among them. Other than the Filipino Historian, which is this history blog, the websites to be ranked are Indio Bravo, Views from the Pampang, Filipino Genealogy Project, My Silay Heritage, Philippine History, The Kahimyang Project, The Filipino Historian (Ambeth Ocampo's blog of a similar name), It's Xiaotime!, Philippine Historical Association (PHA), Philippine National Historical Society (PNHS), Bagong Kasaysayan (BAKAS), Ngayon sa Kasayasyan, With One's Past, and Philippine-American War. For reference purposes, two government websites on history, namely that of the National Historical Commission of the Philippines (NHCP) and of the National Archives of the Philippines (NAP), would be used in the comparison since state-operated websites tend to attract a more sustainable stream of web traffic. Since this is an initial list, there is the possibility of excluding other ranking history websites at this juncture. In addition, each website does not have similar amounts of content, which means varying drivers of web traffic as well. Thus, newer websites such as this history blog is at a disadvantage. However, this does not discount the paramount task of ranking Filipino history websites for the first time in the online world.

According to Alexa and SimilarWeb, two of the more renowned website rankers, the NHCP site ranked 2,313 and 6,290 in the Philippines, respectively, while the NAP site ranked 10,615 and 18,272, respectively, as of publishing date. This is an expected result as earlier discussed. As for the aforementioned history websites, they are ranked by Alexa as follows:

  1. The Kahimyang Project: 3,115
  2. Philippine History: 3,508
  3. It's Xiaotime: 4,777
  4. Philippine-American War: 30,613
  5. Filipino Historian (Al Raposas): 35,814
  6. With One's Past: 48,684
  7. Indio Historian: 59,396
  8. Views from the Pampang: 82,380
  9. Filipino Genealogy Project: ranked, N/A
  10. Filipino Historian (Ambeth Ocampo): ranked, N/A
  11. Silay Heritage: ranked, N/A
  12. Bagong Kasaysayan, unranked, N/A
  13. Ngayon sa Kasaysayan: ranked, N/A
  14. Philippine Historical Association: unranked, N/A
  15. Philippine National Historical Society: unranked, N/A
Meanwhile, they are ranked by SimilarWeb as follows:
  1. The Kahimyang Project: 7,936
  2. Philippine History: 9,656
  3. It's Xiaotime: 18,444
  4. Philippine-American War: 46,255
  5. Indio Historian: 59,396
  6. With One's Past: 72,874
  7. Filipino Historian (Al Raposas): 73,060
  8. Views from the Pampang: 82,087
  9. Philippine National Historical Society: 237,753
  10. Silay Heritage: 337,922
  11. Philippine Historical Association: 444,360
  12. Ngayon sa Kasaysayan: 564,757
  13. Bagong Kasaysayan, 613,342
  14. Filipino Historian (Ambeth Ocampo): 3,622,307
  15. Filipino Genealogy Project: 3,672,426
While these website rankers have produced varying results, the following can be observed:
  • The top history websites ranked in the thousands level in the Philippine context alone. This means more dismal numbers at the international stage. This also reinforces the prevailing idea of Filipino indifference to history despite these efforts to reach the online population.
  • This history blog, the Filipino Historian, has consistently ranked in the middle of the pack despite being the youngest history website in the list (5th in Alexa, 7th in SimilarWeb). This can be seen as a positive development for the rising star among Filipino blogs.
  • History websites with more content than others such as the Kahimyang Project and Philippine History have led the rankings, especially since they are more of a complex database of sorts than a simple blog. However, amount of content alone is not a deciding factor as similar sites such as Ngayon sa Kasaysayan and Views from the Pampang ranked lower.
  • History websites with more personnel in charge of operations may also rank higher, as in the case of the Kahimyang Project and Philippine History, but this is not always applicable, as in the case of PHA, PNHS, and BAKAS.
  • Since this initial survey excluded social media influence, Google Pagerank, MozRank, and other metrics, the websites ranked here may have more or less reach than they are credited for.
Significance of history in the digital age
As the Philippines commemorates yet again its National History Month, the online society is increasingly permeating the consciousness of the populace. That is, how to advance the saysay (significance) in kasaysayan in this era. History cannot be confined only in the hallowed halls of renowned publications and elite fora, albeit their immense contribution to the discipline is indispensable. It is not that world wherein history progressed up to this day has to be destroyed in order to make it appear more attractive. History as trivialized? Perhaps, but the issue lies beyond appearances. Still, while there has been little attention paid to the power of online media in promoting history in the Philippines and beyond, it has to be remembered that at least one of them historians is trying to make strides to do just that. As this history website's motto goes, "bringing history to the Philippines and the world," not just for the rich nor the poor, neither for the elite nor the masses, but for all. This is the historian way of the single author writing somewhere in the archipelago.




This post first appeared on Filipino Historian, please read the originial post: here

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National History Month 2018: Surveying History in the Philippine Web

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