SEO will remain an effective inbound marketing strategy in 2018 as well. It is very vital, almost a necessity for online businesses. If your business, site, blog doesn’t show up in Search engine results then it can be really hard to create an online awareness about your brand. SEO is a tool important for global and local businesses alike, as 30% of people searching online for a store near-by, visit it on the same day.

Also Read: How to combine SEO in Digital Marketing strategy to get the best results

Avoid These SEO Mistakes in 2018

• Duplicate content

Search spiders are smart, they look for sites providing unique content. If different sites point to the same content then it is duplicate content. This will harm your SEO as Search Engines won’t index your pages because their authority has been reduced due to duplicate content.

• Not asking for feedback

Getting feedback from customers, in a store offline and on web is quite alike. If your site has reviews online it is beneficial to your SEO. Google My Business listings dominate search results when looking up local businesses. The reviews are just a collection of users that increase the credibility of your site or services you provide. This Helps Search Engines to understand that your site has a good reputation, making their job easier as they ‘recommend’ businesses with a consistent rating.

• Low-quality content

Consider the Internet as your school, where the better your command over the language is, the more you get rewarded. To create high-quality content, the content should be free of grammatic errors, optimized for keyword phrases, have inbound and outbound links and most important of all: be relevant. Search engines look for visually engaging and easy to understand content on the sites to rank them higher.

• Skipping Title Tags & Meta Descriptions

Title tags and meta descriptions are the parts of your website that should consist of keywords to helps search engines understand what each page is about and index your web pages accordingly for relevant keywords or keyword phrases. The title tag defines the title of the web page. Title tags are shown on the search results pages as the clickable headline for a given result and are important for usability, SEO, and social networks.

• Not being mobile friendly

More and more users are now shifting to their mobile for performing their day to day chores online. Being mobile friendly is not an option but a MUST. Being mobile-friendly means that your site should have adapted pages for Google AMP and the loading speed shouldn’t be too slow. When a search is made on a mobile, search engines give weight to how well a site performs on a mobile screen. Image loading speeds, caching, UX is some of the things to take care of optimizing the site for mobile users.

Subscribe to never miss a post!