PostgreSQL has a feature called dollar-quoting, which allows you to include a body of text without escaping the single quotes. This feature has existed for quite some time. You've probably seen this in action when defining functions for example:

CREATE OR REPLACE FUNCTION hello_world(param_your_name text)
RETURNS text AS
$$
SELECT 'Hello world. My name is ' || param_your_name || '.';
$$
language sql STRICT;

Which is easier to read, than the equivalent escape quoted function:

CREATE OR REPLACE FUNCTION hello_world(param_your_name text)
RETURNS text AS
'
SELECT ''Hello world. My name is '' || param_your_name || ''.'';
'
language sql STRICT;