5 Reasons Why: Businesses need to integrate CRM strategies today

The global CRM software market was the largest in 2017, and in 2018 it will be the fastest growing as well at a rate of 16%, according to the latest report from Gartner. Here are five reasons why CRM is witnessing unprecedented growth and businesses need to make CRM a part of core business strategy today.

(1) CRM helps businesses gain a 360-degree view of their customers through diverse mediums like voice calls, chats, emails etc. This is crucial for product enhancement as customer profiles gleaned from this data gives you a wealth of information about what they are looking for. This gives you an edge over the competition by allowing you to anticipate customer needs earlier.

(2) Over 51% of companies are now using marketing automation according to recent statistics, which allows for more efficiency. Setting up a sound CRM strategy allows for flawless marketing by streamlining sales processes, marketing campaigns, recording of data etc, which saves precious time and effort.

(3) Increase customer satisfaction by simplifying systems and processes, which in turn enables customers to interact easily. And customers are willing to pay more. According to a recent survey, as much as 86% of customers are willing to fork out more just to avail of better services and overall experience.

(4) One of the biggest drivers that allow your business to evolve is the generation of leads. You can never tell which customer is impressed by you and is ready to buy your product. A good CRM system allows you to keep your customer base well-organized and easy to recognize a warm lead when there is one enabling you to take timely action.

(5) Investing in a good CRM system helps you increase profit margins and ROI by fostering deeper customer relationships. Approximately 72% of customers are believed to share positive interactions with their friends and family, which, in the long run, means more business for you.

Suma Soft’s highly efficient CRM development services enable you to scale and optimize your sales and customer experiences by providing strategic assistance, set-up support, and 24×7 care. Better tech means happy customers. Contact us at www.sumasoft.com