VerticalResponse is a popular American Email marketing service that has been in the business for more than 14 years. It boasts itself with over one million customers in and around the world.
This marketing tool is affordable and easy to use for small businesses. It has its headquarters in California. Check out detail Vertical Response review 2017.
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Email Creation
VerticalResponse interface is user-friendly and takes just few minutes to create an account on their website. Once the account is created, you can start customizing emails on their email templates. VerticalResponse offers plenty of customizable and mobile responsive templates that look great on any device.
There’s a HTML editor, drag and drop editor as well as WYSIWYG editor to make changes in the email template. The big advantage of using VerticalResponse is that you can crop, resize and add effects to images. Before hitting the send button, you can preview your campaign but there is no spam checker to alert your errors. However, they provide an opportunity to send ten test mails before mailing your full list.
Email Contacts
Just like other ESPs, VerticalResponse allows users to import contacts in the form .xls files and even export them to other email clients. They can segment the contacts based on name, location, email address, marital status and gender. There are not many advanced segmented options on this software which makes it difficult to send personalized email campaigns.
But it’s a great option for sending newsletters, email blasts and promotional pages.
Users can also use signup forms to build their contact list. There are auto-responders that help new subscribers, leads and customers to join your list automatically. There’s an easy-to-report that displays welcome emails which have been opened, clicked and shared. VerticalResponse ensures that all the mails reach the respective recipients on time and if not there is a tool that automatically resends them.
There’s a dedicated contact manager that help upload and add contacts to create segmented contact list.
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Email Integration
VerticalResponse enables users to integrate their accounts to Salesforce, one of the best customer relationship management services. Through this you can build your customer database, create and send mails, newsletters, promotional documents and view campaign reports through the SalesForce interface.
Apart from this, VerticalResponse provides excellent integrations such as,
- Dasherro to instantly view your statistics from your VR campaigns
- ViralSweep to grow your business on social media
- JotForm to create web forms
- LeadsBridge to sync your account with Facebook Lead Ads campaigns
- SumoMe to get free tools for growing your email list
- Kickbox to remove invalid email addresses
- Zapier to automate email tasks
- Shopify to sell products
- SugarCRM to get good contacts
Email Tracking & Reporting
You can get automated delivery reports and also click on the link of the email campaign to know if it has bounced, opened, unsubscribed or was sent to spam folder of the recipient. Also, you can follow your campaigns on Social Media websites to view likes, shares, comments and re-tweets.
You can also segregate responders and non-responders to alter your contact lists. Advanced reporting tool provides insights on the number of views, clicks, contacts, devices used and location which helps in improving your campaigns.
Unique Features of VerticalResponse
- Event Promotion Tools: VerticalResponse offers some great tools to promote your campaign on social media platforms. You can create shopping carts to sell tickets, send invitations and real-time registrations.
- Survey Creation: This software provides excellent tools to create detailed surveys and it’s free for first 25 user responses.
- Scheduling: Users can schedule emails and social posts to send them at different timings. It is a great tool of convenience.
- Knowledge Base: VerticalResponse provides informative guides, tutorials and FAQ pages for learning about email marketing strategies. Beginners can benefit a lot through these user guides to create their first campaign easily.
- VR Blog: This section consists of several articles that help establish a good email campaign through their website. They are frequently updated every day and divided into several categories such as business management, content marketing and copywriting, design, event marketing, tools and services.
- Live Webinars: They are offered weekly and consist of topics related to social media, email marketing and small businesses.
- Customer Support: The email marketing service has qualified staffs that are available 7 days a week for helping all their customers. They can be reached through phone, mail and chat.
Pricing
VerticalResponse offers a generous free plan that never expires. It includes 300 contacts and 4,000 mails per month. It also enables users to link their account to two social media platforms, create auto responder and welcome mails.
It has four paid plans namely,
Basic Plan: It includes unlimited emails, contacts, automated follow up emails, social media posts and followers.
| Subscribers | Cost/mo |
| 500 | $11 |
| 1000 | $22 |
| 2500 | $33 |
| 5000 | $55 |
| 10,000 | $83 |
| 25,000 | $160 |
| 40,000 | $250 |
Pro Plan: It includes dedicated contact person, customizable templates, subscriber insights and additional delivery reports.
| Subscribers | Cost/mo |
| 500 | $16 |
| 1000 | $32 |
| 2500 | $48 |
| 5000 | $80 |
| 10,000 | $120 |
| 25,000 | $232 |
| 40,000 | $363 |
Pro+: It has specialized email formats, social media posts and dedicated campaign manager. It includes one promo email/mo, one engagement email/mo and 8 social media posts/mo.
| Subscribers | Cost/mo |
| 500 | $196 |
| 1000 | $212 |
| 2500 | $228 |
| 5000 | $260 |
| 10,000 | $300 |
| 25,000 | $412 |
| 40,000 | $543 |
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Pay As You Go: You can pay per mail and have as many as contacts you want.
| Credits | Cost/mo |
| 300 | $7.50 |
| 1000 | $25 |
| 2000 | $45 |
| 5000 | $90 |
| 7,500 | $135 |
| 10,000 | $175 |
| 25,000 | $300 |
| 50,000 | $500 |
| 75,000 | $675 |
| 200,000 | $1,500 |
| 375,000 | $2,813 |
| 500,000 | $3,750 |
Pros
- Free plan
- Simple interface
- Unlimited emails
- Advanced editing features
- Good customer support
Cons
- Minor hindrance in uploading contacts and delivery reports
- Poor segmented marketing service
- Additional features cost extra
- Poor browser optimization
- Limited functionality
Bottom Line: You Should Try Vertical Response
VerticalResponse is an average Email Marketing service that offers most of its basic features for free and urges users to pay only for using certain advanced facilities. It can be a great tool for companies that use email campaigns occasionally and do not wish to spend a lot on email marketing.
The pay as you go pricing enables users to build a good customer base at an affordable cost.
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