As a small marketing business, we know how difficult it can be to get your ads noticed. Over the years, however, we’ve seen tremendous growth that’s enabled both us, and our clients, generate ads that actually convert leads. We’ve summed it up to this: Having good content means nothing if you don’t know how to get viewers to engage with it. And so we set out on the journey of trying to answer the ever so incredibly perplexing question, that’s haunted content managers everywhere: what makes people click?