2022-08-02 19:27
Today, Oz outlines what digital marketing is. He answers key questions about what it is, what it takes to be successful, and how digital marketing benefits businesses. In a world that is bec… Read More
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journey
setting marketing
keyword searching
emotional connection
digital
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The Pepper Gang blog offers information, educational materials, articles and opinion on digital media marketing and the ever changing world.
2022-07-29 01:10
To continue the last episode of Pepper Daily, the concept of setting marketing goals is introduced again. However, today Oz breaks down more specific types of goals, such as “short-ter… Read More
2022-07-29 01:01
When advertising on YouTube, or other platforms, it is important to focus on the Marketing Messages you are sending to your audience. To make your content easy to understand, use straightfor… Read More
2022-07-29 00:54
Every campaign begins with an idea, whether that be what product to sell or how to run your service. However, in this edition of Pepper Daily, Oz outlines the first step of Ads campaigns, yo… Read More
2022-07-29 00:47
Creating an Emotional Connection with your audience is a key part of success. Oz uses a recent study that notes how humans interact and what factors engage viewers to capture their attention… Read More
2022-07-29 00:37
Talking about tips and specific strategies, Oz tells you how to hook users’ attention with YouTube Ads. First off, Oz tells the audience to optimize negative keywords. Why? By doing so… Read More
2022-07-29 00:33
Oz begins this Pepper Daily with an emphasis on Landing Pages. According to Pepper Gang, maintaining consistency between keywords, ad copy, and Landing Page Optimization can improve click-th… Read More
2022-07-29 00:28
Revisiting the Buyer Journey, Oz offers a different perspective on ways you can build your audience. Yet, Oz explains that in order to build your audience, you must first understand who your… Read More
2022-07-29 00:22
On this Night time edition of Pepper Daily, Oz explains how to attract consumers. This episode begins with a quote that highlights that the most important quality a leader can have is the ab… Read More
2022-07-29 00:16
The Buyer Journey can be complicated, offering obstacles to your business, but Oz knows how to avoid the struggles of identifying audiences and their preferences. In this episode of Pepper D… Read More
2022-07-29 00:00
Failure is a part of taking chances. And although failure is not the end of the world, we are always working to neglect it. Oz offers some ways to ensure that your business will not fail by… Read More
2022-07-04 17:10
As a Boston-based business, you may be looking for team culture-building activities. Well, look no further, it is non-negotiable that the city is home t… Read More
2022-07-04 17:10
Restaurants in Boston: Whether you are a seasoned Boston resident or a newcomer to the city of Beantown, it is non-negotiable that the city is home to fantastic food and culture. Our office… Read More
2022-07-04 16:27
The Psychology Behind the Effectiveness of Video Advertising. 90% of information transmitted to the brain is visual and/or visual. Visuals themselves are typically processed 60,000 times fas… Read More
2022-07-04 16:27
The Psychology Behind the Effectiveness of Video Advertising. 90% of information transmitted to the brain is visual. Visuals themselves are typically processed 60,000 times faster in the bra… Read More
2022-06-08 19:02
Welcome to pepper Gang. Today we will talk about the Twitter crisis misinformation policy. Having a platform both online and credible, providing reliable and up-to-date information is nothin… Read More
2022-06-06 19:50
After several not-so-successful attempts by Google to enter into the eCommerce world, especially to compete against Amazon, which seems like a really big agenda in their plans, Google is now… Read More
2022-06-06 19:25
Going digital is more popular now than ever, especially since the recent pandemic. However, not every business owner understands how to navigate this immense digital shift and uphold a boomi… Read More
2022-03-11 22:29
Digital advertising is a world full of possibilities. There are many different levels to digital ads, from the ads themselves to the metrics on how to track them. Knowing all of the unique t… Read More
2022-02-28 19:21
The world of eCommerce is a very competitive space nowadays. With everyone looking for ways to optimize their online stores and increase sales, you may be thinking it is not easy to stand ou… Read More
2022-02-24 20:43
Each year Google makes considerable leaps in automation within Google Ads. Through automated ads, they continue to optimize campaigns to reach consumers with a higher intent resulting in mor… Read More
2022-02-18 19:05
Navigating the world of SEO as a business owner is sometimes a scary place. You aren’t 100% sure how to optimize your business for search engines and, in particular, Google. Getti… Read More
2022-02-15 15:36
There may be nothing more critical to a business than its website in today’s digital-centric world. Making a great first impression to prospective customers or clients is crucial, and… Read More
2022-02-11 17:45
Whether it’s a meeting, catching up on emails, or just a recharge with a cappuccino or latte, knowing some great coffee shops or cafes is vital to anyone in a sales role. Let&rsq&hell…Read More
2022-02-04 18:14
“What were the funniest Super Bowl Commercials?”
Aside from all the talk of the actual game, that is always the first question asked by many the morning after Super Bowl Sunday… Read More
2021-11-03 17:04
In a digital age, businesses are faced with the challenge of displaying their company culture to potential clients. Company culture is the personality of a company. It defines the environmen… Read More
2021-09-09 19:25
Video has become one of the most impactful tools marketers and businesses have at their disposal. According to a Wyzowl study (State of Video Marketing 2021), 78% of marketers say video has… Read More
2021-08-12 18:59
What Does The Privacy Sandbox Initiative Mean For Advertisers?
Google’s Big Commitment
In early June of this year, Google announced its commitment to making the web a more privat… Read More
2021-08-05 17:15
We all use Google for just about everything; email, directions, calendar, or even booking our next flight or hotel room. Here is some excellent information further detailing these Google fea… Read More
2021-08-05 14:41
The Red Sox, Faneuil Hall, Freedom Trail and….SaaS companies? Over the past two decades, Boston has become a major stage for SaaS (Software-as-a-Service) organizations that provide gr… Read More
2021-07-22 19:01
Google is expanding its integration to make it convenient for e-commerce companies to use Google shopping in preparation for the upcoming holiday season.
Google recently announced direct in… Read More
2021-07-22 18:46
With the popularity of video constantly increasing, many businesses have begun using video marketing to promote their brands on social media platforms such as Facebook, Instagram, and YouTub… Read More
2021-07-21 14:41
Call To Action
A call to action brings people into the purchase funnel, it directs them on what to do next. People don’t want to have to think about what you want them to do, we need t… Read More
2020-10-10 13:53
PPC, or pay-per-click, can be used to develop a powerful digital marketing strategy that ties your Google ads to search keywords. As users search these keywords, your company’s ads app… Read More
2020-10-05 14:30
Being recognized as a Google Partner or Google Ads-certified agency means that digital marketing professionals can access training, advice, and advanced account or analytics support directly… Read More
2020-10-05 14:30
Being recognized as a Google Partner or Adwords-certified agency means that digital marketing professionals can access training, advice, and analytics support directly from Google. When a co… Read More
2020-10-01 22:02
The world we do business in today is anything but business as usual. With more people working remotely than ever before they are spending more time on their computers with an ‘ever-con… Read More
2020-10-01 22:02
The world we do business in today is anything but mundane. Global markets increase competition and opportunities. Social media plays an increasingly important, and sometimes confusing, role… Read More
2020-09-25 21:23
Is your company gradually losing faith in email as a useful and effective marketing tool? Is the Finance Department asking questions about whether the time and energy to design an email camp… Read More
2020-09-14 14:47
Knowing how and when to spend your digital marketing budget are never easy decisions. There are so many platforms and options available that even sorting through the list of possibilities ca… Read More
2020-09-05 19:19
Internet marketing services are no longer considered a luxury for well-established, multinational companies, and brands. Providing a wide range of options and packages designed for businesse… Read More
2020-08-21 00:00
10 Questions You Must Ask Before You Choose a Google Ads Agency
Hiring a Google Ads agency is not an easy decision. You should fully understand the impact on your business. From our experien… Read More
2020-08-05 21:56
Pay-Per-Click (PPC) advertising is an online advertising model through which a business pays each time users click on one of their online ads.
How Pay-Per-Click Ads Work
Although there are s… Read More
2020-07-20 20:48
There is no better time to move forward with a digital marketing strategy than right now. With uncertainty, the new normal, and declining sales a harsh reality, now is the time to find new c… Read More
2019-12-02 21:02
To say that times have changed in the past decade when it comes to the world of marketing would be a complete understatement. In fact, Google highlights how consumer behavior has shifted dra… Read More
2019-11-21 19:53
There are thousands of social media tools out there and they keep evolving every day. This is why we thought it was important to educate others on the most important social medi… Read More
2019-11-04 19:41
Shopper behavior holiday trends
The holiday season is upon us! Not only is this the season of giving, it’s also the most important time for a lot of businesses and brands… Read More
2019-10-29 22:06
PPC Content Tools
Running a PPC advertising campaign is an extensive process. We’re not talking about a set it and forget it situation when it comes to platforms like Goog… Read More
2019-10-29 22:06
25 PPC Content Tools
Running a PPC advertising campaign is an extensive process. We’re not talking about a set it and forget it situation when it comes to platforms like G… Read More
2019-10-23 17:08
Content Marketing Tools
If you’re a company developing content, you know you have to have a unique story. Content helps you develop a unique story about your business and… Read More
2019-10-19 01:06
3 Reasons Why Automobile Brands and Dealers Should Switch to ‘Tierless’ Marketing
Since the boom of the automobile industry in the modern era, the marketing approach… Read More
2019-10-16 18:11
30 Books Every Entrepreneur Should Read
Every entrepreneur must eventually discover that the only way to be the best is to search for knowledge beyond your years. Gain as much i… Read More
2019-10-10 18:24
150 Quotes to Inspire the Entrepreneur in You
The journey of an entrepreneur is of hard work, patience, and challenge, but it comes with great reward. We want to inspire you to… Read More
2019-10-09 02:51
Let’s see if you are the victim of any of these common Google Ads mistakes:
Launching Search and Display in the same campaign – each campaign type needs to be managed and targete… Read More
2019-10-09 02:51
Hey guys, we have a series of videos that talk about what you are doing wrong on Google Ads – visit our YouTube page to get tons of great updates. Most of the time, we see… Read More
2019-10-08 11:00
Video marketing allows companies to make a unique connection with their audience or potential customers. The way streaming video content engages audiences, creates a connection, entertains… Read More
2019-10-08 11:00
Video marketing allows companies to make a unique connection with their audience or potential customers. The way streaming video content engages audiences, creates a connection… Read More
2019-09-26 22:05
Your company’s website can say a lot about your brand before you even have the chance to say something. Beautiful and effective web designs revolve around four basic princ… Read More
2019-09-16 19:10
With the ever growing growth of social media, social media marketing is as important as ever. But, search engine optimization (SEO) is a major source of traffic and leads for yo… Read More
2019-09-04 18:47
According to this week’s Google update, gone are the days where ads in websites should be seen as a threat. In fact, retailers are slowly embracing turning to digital adve… Read More
2019-08-30 00:49
You might be wondering which social media platform is right for your business. You might feel the need to be everywhere online. But you don’t have to be, you just have to… Read More
2019-08-22 19:32
Ten great video marketing campaigns that you’ll just love.
Throughout the years there have been plenty of memorable marketing and advertising campaigns. The iconic O… Read More
2019-08-14 16:53
Google Adwords is retiring the Average Position metric. In the ever-evolving world of Google Ad Words, no change is off-limits. It feels like every couple of days we’re he… Read More
2019-08-07 19:26
In its latest update, Google talks about the age of #ads and #sponsored influence posts and how they are increasingly playing a bigger role in promoting products. Gone are the d… Read More
2019-07-29 19:44
Summer is officially here and it’s time to celebrate! The warm weather encourages everyone to go out and enjoy the day while you still can, so what are you going to do? Th… Read More
2019-07-26 00:27
If you’re a marketing or digital agency, knowing how to write great content is a must. It helps boost SEO rankings, gain traffic and, ultimately, get more leads. But, writ… Read More
2019-06-21 20:50
These 8 new businesses in Boston are taking the city by storm. Which is hard to do, since Boston is full of upcoming businesses competing with one another trying to become succe… Read More
2019-06-13 20:26
We think you’ll agree: if there’s one big difference between the old marketing days and now, is that marketers are able to reach audiences beyond their very own back… Read More
2019-06-10 18:41
Boston is one of the tech capitals of the country, as well as a university hub, boasting one of the best colleges in the country. This leads to their being a high amount of remo… Read More
2019-05-29 17:00
In 2019, businesses have so many opportunities on Instagram. As the platform grows and develops more features like Instagram stories, businesses have more tools at their hands t… Read More
2019-05-23 19:18
In this day and age, being a digital traveler is a lot easier than how it was back in the ‘analog’ days. Lucky for us marketers, Google was able to compile the three… Read More
2019-05-17 19:55
Nowadays, having a blog that promotes whatever product or service you are offering to the market is a must. After all, it is the most effective marketing strategy to generate br… Read More
2019-05-15 14:39
In their latest update, Google explains the most common mistakes companies make that defeats the purpose of them claiming to be customer-centric. In this particular ThinkWithGoo… Read More
2019-05-03 20:09
In its most recent update, Google teaches marketers how to use ‘smart bidding’ from Google ads to their advantage. For those who are in the dark, smart bidding… Read More
2019-04-30 18:58
If you are running a digital advertising campaign but you are not generating the results you are hoping for, it might not be your campaign, it might be your landing page. Today… Read More
2019-04-30 14:58
5 Sins of Landing Pages; Mistakes You Must Avoid
If you are running a digital advertising campaign but you are not generating the results you are hoping for; it may not be your marketing cam… Read More
2019-04-12 23:02
Google Webmaster Central Blog Announces the Latest “Discover Report” for Google Search Console.
The world of SEO writing for digital marketing writers just got a who… Read More
2019-04-11 17:17
If you are a business that drives leads, I think you’ll agree that you can’t measure success without measuring the right KPIs.
Well, it turns out, you can drive succ… Read More
2019-04-10 15:46
These days, checking your email as soon as you wake up takes precedence before anything else. If not upon waking up, you’re probably checking that inbox during your mornin… Read More
2019-04-07 23:14
A real-life example of a purchase decision.
Anyone who knows me knows that I’m a huge shoe fan. So when I was shopping looking for a specific style of boots, I looked eve… Read More
2019-04-05 17:23
Share Your Way to Social Media Success
Move-over social metrics! If “Egg Gang” taught us anything it’s that the “likes” metric isn’t always… Read More
2019-04-05 17:22
New England is a land…of amazing cuisine, breathtaking coastlines, endless mountain trails, and, of course,
wicked awesome championships.
The gang is bringing you our mus… Read More
2019-03-19 21:47
New “Products Report” Available in Search Console
Business owners have a lot to gain with this latest “products report” feature from Google Search Consol… Read More
2019-03-19 21:45
The Battle of Voice Assistants: Google Home vs. Amazon Alexa
If you want to advertise your business successfully to customers, it’s important to keep up with the latest d… Read More
2019-03-13 19:32
Google Announces New Business Profile Layout:
Bob Dylan was correct when he wrote: “The Times are Changing.” Although the song came out more than 30 years ago… Read More
2019-03-13 19:19
Lime Scooter, Bikes & E-Bikes Available in 80 New Cities:
You’re leaving the train station after a longer than usual morning commute (dang it green line). You check yo… Read More
2019-02-11 15:27
Google announces new “Domain Properties” feature in Google Search Console.
We’ve all been there. When you’re working hard, trying to give Google Search C… Read More
2019-01-03 15:56
2108 was quite the year in search. From viral videos to controversial news, audiences found commonalities in the subjects they were searching for. Among the millions of Google s… Read More
2018-12-26 15:46
Hiring a digital marketing agency is usually far more affordable than businesses think. Did you know that the scope and size of a marketing campaign can fit most budgets an… Read More
2018-12-21 19:28
Good Bye 2018 Hello 2019: Pepper Gang’s Top Commercial Picks From This Year
We all know how a funny commercial can stick with you and keep you laughing for a long time. As… Read More
2018-12-10 16:00
No matter where your business is in its digital marketing journey, there’s always room for improvement. Often, it’s not about what you should be doing, but what you… Read More
2018-10-31 13:15
Marketing has evolved in the past twenty years. Traditional marketing was defined by television ads, newspaper ads, magazine ads, and billboards. Digital marketing, on the other… Read More
2018-10-25 15:53
Google Ads is one of the single best investments your business can make. Consumers exposed to display ads are, on average, 155% more likely to search for brand-and segment-speci… Read More
2018-10-24 14:24
Every entrepreneur wants to grow his or her business. This is as true for new businesses as it is for businesses which have been around for twenty years. Entrepreneurs frequentl… Read More
2018-10-23 18:01
Pepper Gang Gears up to Share Marketing Insights with Gym and Fitness Club Owners for the Holiday Season
BOSTON (PRWEB) October 23, 2018
Boston-based digital marketing agency, Pepper Gang, i… Read More
2018-10-23 14:38
For just about any company, taking that plunge into digital advertising is a huge step towards growing your business. It’s pretty likely that you’ve already created… Read More
2018-10-05 20:34
Marketing has changed tremendously in the past twenty years. Before the advent of digital, marketing agencies focused on television, radio, newspaper, magazine, and billboard ad… Read More
2018-09-26 16:39
Google Ads can help any business grow quickly and with measurable results. Google is the world’s largest search engine. In turn, it is the world’s largest adver… Read More
2018-09-26 16:19
What is Pay Per Click?
When business owners typically think of pay per click, they usually visualize ads which appear at the top of Google. This is, of course, how Google got it… Read More
2018-09-21 20:49
Most business owners would never think of self-installing flooring for their business. They would never consider self-repairing their businesses plumbing. They would never prepa… Read More
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