Content Marketing is a form of marketing that focuses on creating, publishing and distributing different forms of content for targeting specific audiences online. This content can be anything like blogs, social media posts, articles or content for videos. The practice of publishing content may not advertise a brand directly but usually intends to simulate an interest in the product or services of a company. The right piece of content provides users with all the relevant information about a brand. It lets consumers learn about certain products or services, their features, and they would benefit an individual.

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