2024-03-08 17:46
Welcome to the digital marketer’s toolkit, where landing pages stand out as the unsung heroes in the quest for conversions. These standalone web pages… Read More
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Blog - Seo Training, Webtrends & Marketing News | Wrightimc Blog
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At WrightIMC, we learn something new every day, and we're happy to share our knowledge about internet marketing, recent web trends & marketing news.
2024-03-05 17:40
Social media engagement is paramount for individuals and businesses, serving as a catalyst for brand visibility, audience connection, and overall digital suc… Read More
2024-02-27 15:48
Images and videos stand out as key components on any social media platform. According to a study done by BloggingWizard, utilizing images when posting to Ins… Read More
2024-02-26 16:34
Embracing Experience: The Unmatched Value of SEO Expertise
In the crazy, always-changing world search engine optimization (SEO) landscape… Read More
2024-02-20 15:51
Content marketing is a pivotal tool for businesses seeking to establish an online presence and foster meaningful engagements. Through the strategic circulati… Read More
2024-02-19 21:31
Choosing the right software for your organization’s website is a pivotal decision with lasting impacts on your online effectiveness an… Read More
2024-02-17 04:18
Let’s talk about two giants in the digital marketing world: Social Media Marketing and SEO. You might think they’re doing their… Read More
2024-02-15 19:49
Dallas, TX – In a recent accolade that underscores the prowess and dedication of WrightIMC in digital marketing, The Manifest has offi… Read More
Unlocking The Full Potential Of Your Digital Strategy: The Power Of Multivariate Conversion Tracking
2024-02-08 18:37
Adopting advanced tools like multivariate conversion tracking remains a pivotal strategy for maximizing return on investment (ROI) within di… Read More
2024-02-02 03:04
In the digital marketing realm, PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are not just strategies; they are the powerhouse du… Read More
2023-12-18 21:52
Leveraging influencer marketing is key to your brand’s success on social media. Influencers, individuals with significant online followings, hold the power to connect with your target… Read More
2023-12-04 22:46
Embracing Voice Search Optimization: Navigating the New Frontier in Digital Marketing
Voice Search Optimization (… Read More
2023-09-07 21:00
Navigating Search Algorithm Changes Throughout the Years
In the dynamic realm of digital marketing, one thing is… Read More
2023-08-28 17:45
Creating relatable content is the key to resonating with your audience. While we are living in an era of interconnectivity, the role of content has become the backbone of effective communica… Read More
2023-08-21 21:28
When it comes to building a successful website that attracts interested prospects and users seeking information about your products or services, Search Engine Optimization (SEO) is key. SEO… Read More
2023-02-20 13:45
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2023-02-17 13:17
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2023-02-15 21:26
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2023-01-27 16:28
The post New Post appeared first on WrightIMC Read More
2022-08-19 16:40
On August 18, 2022, Google announced what could be its biggest update since the Mobile-first index: The Helpful Content update. According to Google, this update aims to “… ensur… Read More
2022-07-08 12:44
We’ve taken a little break from our Digital Marketing News Roundups this summer, but the work here at WrightIMC is anything but slow. Not only have we been busy doing great work for ou… Read More
2022-04-29 12:06
Over the past week, there were some very interesting news items in the digital marketing world involving a new twist on an old scam, Twitter, and a conversion study by Meta …
Th… Read More
2022-04-22 12:16
There were some security-related announcements and news from Google on how they fight spam in search results in the past few days. Here are the highlights …
A security flaw was discov… Read More
2022-04-12 15:48
Digital marketing and paid search veteran David Ogletree has joined WrightIMC as Director of Paid Search.
Ogletree will be responsible for ensuring the digital marketing success of WrightIMC… Read More
2022-04-08 12:42
The digital marketing news items that caught our attention during the week of April 4, 2022, were on a theme: Content Quality. Here are some highlights …
John Mueller of Google answer… Read More
2022-04-01 20:05
Lots of things going on in the world of digital marketing of late. Here are some items that caught our attention during the week of March 28, 2022 …
There was another miscue with a ve… Read More
2022-03-25 15:52
One thing that is a constant in digital marketing is change, and there were some changes this week. Here are some items that caught our attention during the week of March 21, 2022 …
T… Read More
2022-03-18 13:27
A lot is going on in the world, but we are still keeping tabs on happenings around digital marketing. Here are some items that caught our attention during the week of March 14, 2022 …… Read More
2022-03-11 16:45
Here are some digital marketing items that caught our attention during the week of March 11, 2022 …
During a recent SEO Office Hours session, Google’s John Mueller shared some i… Read More
2022-03-07 12:58
While the week of February 28, 2022, was filled with news, it was a little quieter in the digital marketing world. Here are some interesting items we noted during the week …
Starting… Read More
2022-02-25 14:11
There was quite a bit of digital marketing news during the week of February 21, 2022, including more WordPress vulnerabilities, comments from Google about website expertise, authoritativenes… Read More
2022-02-18 16:15
There was quite a bit of digital marketing news during the week of February 14, 2022, including another Google lawsuit, a software vulnerability, a new website platform from Microsoft, and m… Read More
2022-02-11 17:25
A lot happened in the digital marketing world during the week of February 7, 2022, including a message from Google about calls to action (CTAs), a news feature from Bing, local SEO, and anot… Read More
2022-02-07 12:46
Here at WrightIMC, we work on a lot of websites. Many of them come to us with a very flat directory structure. Some SEO-related challenges come with this way of organizing content. Let&rsquo&hell…Read More
2022-02-04 12:36
A lot happened in the digital marketing world during the week of January 31, 2022, including some updates from Google, another WordPress plugin security problem, and an interesting reputatio… Read More
2022-02-01 13:00
For the 4th year in a row, WrightIMC has attained a more than 90% client retention rate, with a 98.5% retention in 2021.
Client retention is one of the most important factors to consider whe… Read More
2022-01-28 19:18
There was a good bit of digital marketing news during the week of January 24, 2022, with some WordPress theme and plugin security issues, another Google lawsuit, a recent offering by LinkedI… Read More
2022-01-21 21:12
The week of January 17, 2022, saw a lot of happenings in the digital marketing world. Here are five things we think will be helpful for you …
Our VP of Operations, Elmer Boutin, … Read More
2022-01-14 13:59
The week of January 10, 2022, brought some news about more possible Google algorithm updates. We’ve said before and we’ll say it again: This is a regular occurrence. If you have… Read More
2022-01-07 13:11
After a bit of a lull over the holidays, there were some interesting tidbits of news from the digital marketing world during the first week of 2022. Here are some items we found particularly… Read More
2021-12-17 17:37
There were some Google updates, but that’s not big news since they happen all the time. A solid long-term approach to SEO will help your website weather those inevitable storms. The bi… Read More
2021-12-11 16:05
There was a bit of news in the digital marketing world during the week of December 6th. The main ones we paid most attention to had to do with security vulnerabilities announced for various… Read More
2021-12-03 20:36
We got a little behind posting over the US Thanksgiving holiday, but the news kept rolling. Here are some fascinating items that came up over the last few weeks …
Tony Wright off… Read More
2021-11-11 17:22
I can hear the frustration in the prospect’s voice the minute the conversation starts.
“I don’t understand it, our Google Ads were performing great. Now we ar… Read More
2021-11-08 12:46
We caught a few things going on in the digital marking world during the week of November 1, 2021, and here are some highlights …
Our own Tony Wright shared some insights into getting… Read More
2021-10-29 12:26
The week of October 25th started out a little slow in the digital marketing world, but it certainly picked up towards the end of the week. Here are some items of note …
Google announc… Read More
2021-10-22 12:14
There was a great deal of activity in the digital marketing world during the week of October 18th, and here are some highlights …
Sheri Byrne-Haber wrote a very interesting piece rega… Read More
2021-10-15 20:00
Here are some items of note from the digital marketing world we spotted during the week of October 11, 2021 …
The FTC sent messages to more than 700 businesses warning them about not… Read More
2021-10-11 12:17
WrightIMC is out in force at digital marketing conferences this year. WrightIMC’s Tony Wright will take the stage during this year’s Digital Summit Dallas event, held December 8… Read More
2021-10-08 21:14
Here are some items of note from the digital marketing world we spotted during the week of October 4, 2021 …
Google announced an experiment in which more “persistent” sear… Read More
2021-10-03 12:29
There’s rarely a shortage of happenings in the digital marketing world, and the week of September 27, 2021, was no exception. Here are some items of note we spotted this week …… Read More
2021-09-27 12:00
Digital Summit Detroit was an in-person conference held at the TCF Center on September 15th and 16th. The TCF Center is located on Detroit’s waterfront. The large windows facing south… Read More
2021-09-24 19:52
There were quite a few interesting items that came up during the week of September 20th. Here are just a few ,,,
Mozilla, the company behind the Firefox browser, is testing a swap of the def… Read More
2021-09-18 14:18
This past week, VP of Operations, Elmer, and SEO Intern, Danielle, spent two days of digital marketing learning at Digital Summit Detroit. Elmer also did a presentation on SEO content strate… Read More
2021-09-10 20:12
There is always a lot going on in the world of digital marketing. Here are some of the things we paid attention to during this past week …Search Engine Journal released “The Sta… Read More
2021-09-07 11:35
So you have a local business and you’re looking for ways to improve your online presence, rank higher, and drive more traffic through your door. One amazing, and often overlooked, way… Read More
2021-09-01 16:06
One of the world’s leading social media apps, WhatsApp, remains largely inaccessible to digital advertisers. This is a disservice to both users of the app (who would benefit from an im… Read More
2021-08-24 17:59
Pubcon Florida 2021 was held August 3-5, 2021, in sunny Miami, Florida. The event was held at the Kovens Conference Center on the Florida International University Biscayne Bay Campus. A grea… Read More
2021-08-19 16:09
WrightIMC is once again proud to be included in The Moz Recommended List for 2021. This exclusive list of nearly 70 companies represents companies and agencies that do great work, but also t… Read More
2021-08-18 15:16
The 2021 US Search Awards shortlist is out, and WrightIMC shows its great work by being named as finalists in 3 separate categories. The US Search Awards is a highly competitive series… Read More
2021-08-16 12:05
Despite Gen Z’s obsession with scrunchies and mom jeans, many of the fashion statements you made in high school will make you cringe in 2021. Why is that?
Something becomes “tren… Read More
2021-08-10 21:29
If you have a local business, maybe you remember the good ol’ pre-2015 days of the Google Map Pack? The days when getting your business to show in the Google Map 7-Pack was as easy as… Read More
2021-07-19 19:23
In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC’s Elmer Boutin will take the stage during this year’s Digital Summit Detroit event, he… Read More
2021-07-14 17:54
What’s a business asset? Most of you reading this can answer that question immediately. If you own or manage a business and are asked, you can likely list off quite a few things that a… Read More
2021-07-13 12:06
Article first appeared on Search Engine Journal: https://www.searchenginejournal.com/disavow-links-syndicated-content/391426/#close.
What should you do when another site is outr… Read More
2021-07-04 14:37
For many of those in the digital marketing world, Pubcon is a “can’t miss” event. Now in its 20th year, Pubcon has grown from an informal gathering of like-minded search ma… Read More
2021-06-10 16:00
WrightIMC, a leading digital marketing and SEO agency, has hired 20+ year SEO veteran Elmer Boutin as new Vice President of Operations.
DALLAS, TEXAS, UNITED STATES, June 10, 20… Read More
2020-10-12 21:04
We are pleased to announce that WrightIMC has been named by a Top B2B company in Texas by our friends at Clutch!
Every year, Clutch releases their Leader Awards, a list of the t… Read More
2020-03-09 12:37
Article first apperared on Search Engine Journal: https://www.searchenginejournal.com/optimize-website-tiny-niche/345846/#close
A consistent complaint I hear from SEO profe… Read More
2020-02-25 13:08
Article first apperared on Search Engine Journal: https://www.searchenginejournal.com/optimize-website-tiny-niche/345846/#close
Most of Our Data Is an Estimate
Most of the tools… Read More
2020-01-31 23:33
Google is certainly good at throwing wrenches into SEO processes. Google likes to channel their inner coach from the movie “Dodgeball”.
“If you can dodge a wr… Read More
2020-01-29 13:06
Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that for… Read More
2020-01-29 12:45
Best Way to Track Organic Conversions
This seemingly simple question has a lot of answers. And as with many questions surrounding SEO, the overarching answer is – it depen… Read More
2020-01-26 15:06
Here is my SEO Santa list of items I will be asking for Christmas.
1. Can you talk to Google about the “merge and purge” issues in the local listings?
You could save… Read More
2020-01-24 13:22
SEO for Wix Is a Nightmare
I don’t need to write out the pros and cons of doing SEO on a Wix site. My good friend Kristine Schachinger has already done that here. Schachin… Read More
2020-01-22 22:25
I started my agency in 2008. That year, I attended the SMX conference at the Javitz Center in New York City. It was during this conference that the Dow plunged, suffering its wo… Read More
2020-01-21 22:56
A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly did… Read More
2020-01-18 15:36
I’m hearing lots of talk in the SEO community questioning the value of building links. The current SEO trends seem to be leaning toward focusing on the … Read More
2020-01-17 16:15
Original article first appeared in Search Engine Journal: https://www.searchenginejournal.com/rank-higher-than-your-competitor/309929/
I’m going to tell you how to rank hi… Read More
2020-01-16 17:36
Original article first appeared in Search Engine Journal: https://www.searchenginejournal.com/link-building-guide/controversy/
Controversy gets links. Brands that understand the… Read More
2020-01-15 11:35
For most of us, one of the first things we do when optimizing a site is to perform SEO keyword research. Millions of pixels and column inches have been spent outlining various d… Read More
2020-01-13 11:30
Several years ago, it became apparent that what we were doing wasn’t working. We were trying to create easy to understand SEO programs for potential clients, outlining wha… Read More
2020-01-11 14:01
Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. While most of us in the industry didn’t fight ov… Read More
2020-01-08 15:18
Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known.
In the 20+ years, I’ve been doin… Read More
2019-01-17 21:39
The State of Chatbots 2018 Report
January 17, 2019
By Gabrielle Shiha
I was inspired to dive into the subject of chatbots after finding The 2018 State of Chatbots Report which describes how… Read More
2018-12-18 21:46
The state of customer service has declined with the rise of tech-based solutions proving the dependency on technology hasn’t solved the human equation. In fact, 65% of consumers say i… Read More
2018-12-13 21:10
A lot has happened in digital marketing the last week, and we don’t want you to be left out in the cold. So we made a list of the top news stories in digital marketing that occur… Read More
2018-12-04 18:52
At WrightIMC, we will always be transparent with our strategies and tactics. We don’t believe there are above-board, white hat SEO trade secrets.
Disclaimer: We don’t reveal cli… Read More
2018-11-19 19:52
In the time of big data, it’s important to understand how we have changed the way we communicate. There is so much to learn in the dynamic field of digital marketing, and the digital a… Read More
2017-08-23 14:23
Imagine a potential client, customer, or subscriber attempting to sign up for your email list and receiving the following message, “This site is NOT SECURE.” Do you think they wi… Read More
2017-02-21 16:06
I don’t know if marketers tell more lies to their clients … or themselves.
I think the disingenuousness of modern marketing stems from a need to justify what it is. People need… Read More
2015-12-11 22:24
Web Design
Let’s talk web design for a few minutes, shall we? I’m here to tell you that a website can be attractive and functional for actual human visitors – while also ca… Read More
2014-09-25 19:58
Your photo headshot is an important part of your online brand. An effective photo can help make the right impression particularly on LinkedIn. A LinkedIn profile that has a photo is 11 times… Read More
2014-09-11 21:27
Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access t… Read More
2014-08-27 20:35
Many may have seen something about the Amazon ad network. This is not a game-changer. Amazon is part of Google’s Search Partner Network. That means that users running ads on Google Sea… Read More
2014-08-08 16:24
Whether you’re building a new site or optimizing an existing one, you should be aware of what your competitors are doing in terms of their websites’ content and optimization.
Why… Read More
2014-08-04 15:07
In the last six weeks, WrightIMC has lost several bids for contracts – not because of price, competition or capabilities. We lost because one or more of the influencers or decision mak… Read More
2014-07-22 20:25
I’m always on the lookout for cool tools that make life as an SEO a little easier. There are thousands of browser extensions out there that are pretty handy and some that are, well, no… Read More
2006-06-07 11:16
Web Design Let’s talk web design for a few minutes, shall we? I’m here to tell you that a website can be attractive and functional for actual human visitors – while also ca… Read More
2006-06-07 11:16
Online reputation management (ORM) is one of the more misunderstood terms in the world of digital marketing. So don’t worry that you’ve found yourself on this blog post, you&rsqu&hell…Read More
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