Making money online may sound simple in theory, but in practice you need more than the cut-and-dried instructions. In online business, traffic volume is the key.
In other words, more visitors equals more money. More traffic to your website can improve your cash inflow by several means, the most direct of which is the increased potential number of sales, whether by direct payment or commission.
However, we are not here to discuss the benefits of increased viewership. Instead, we are here to talk about how to increase said viewership. How can you improve your website’s traffic flow?
There are lots of tips and tricks to achieve this, but this time we’ll stick to just 10, which should be great for you to try out.

1) BLOGS

Originally intended to be like online diaries or means of personal expression, today blogs are used by marketers everywhere.
As the popularity of blogs grew, so did the quality of the common blog architecture, and so today blogs have a distinctly different look from full-blown websites. As a marketer, making use of blogs is the basic means of making headway.
Set up a blog using WordPress. It makes things so much easier, plus there is a wealth of plugins that can make traffic generation a breeze.
WordPress is in essence a suite of software components that make it easy to publish and manage a blog. What makes WordPress such a great tool is that you have the option of installing plugins.
There are plugins for all type of actions and it worth to be discuss in an other post. In fact, you will probably need help when choosing the right plugins, as there are so many choices, and not all are of equal quality.
Post entries regularly to keep things interesting and fresh. Keeping a blog alive and interesting is always harder than starting it up. Lots of people start up personal blogs with a single thought in their minds, and as soon as they put it down to words, nothing else comes out, and the blog dies a sputtering death.
Marketing blogs are vulnerable to the same illness. If you want to keep your marketing blog alive and making money for you, then you will need to post entries regularly. About once a day is ideal, though once every 3 or 5 days is okay too.
More posts also counts as more Internet activity, which search engine spiders will pick up, and therefore grant you improved search result rankings.
You blog have to stay on topic. If you start getting irrelevant, your readers will get disinterested. In natural conversation, topic changes are common, and more or less expected.
At least 95% of your content should be related to your product or service to some significant degree of relevance. Finding and preparing content under such rigid constraints is a challenge in itself, hence the difficulty of keeping a blog alive.

2) SOCIAL NETWORKING SITES

Social networking is about making connections with people and keeping up with what they choose to share with you — and vice versa. As a marketer, you can use a social networking profile as a means to keep connected people up-to-date on what’s hot and new business-wise.
Sign-up for accounts on websites like Facebook and MySpace, then set up a profile for your business.
Many social networking sites offer a separate class of profile for business users and celebrities, as compared to ordinary people. These special profiles get more features, but usually at a cost.
However, using these profiles gives you more freedom to post lots of content, and is within the terms of use. Compare this to business people using personal pages as miniature shops, who eventually get tracked down and forced to close.
Remember to start your business right, and stick to the rules.
When trawling for”friends” or “followers” to invite, try to look for the ones who have interests linked to what you have to offer. Whatever terminology your social networking service uses for connected people, it pays to pay attention to what people like and dislike.
A simple glance on their profile pages may turn up some useful information. As for profiles with public posts, you can also glean something from reading through them. All in all though, this can be time-consuming and tiring, but there is always the chance of finding the right people.
If you can bag a connection with people influential within their social circles, then they can invite their friends to connect to you. These are the right people that we were talking about – the people who have strong opinions and can influence their other contacts to turn to the same opinion.
It’s basically like getting recommendations via the natural word-of-mouth means. The more influential a person is within his or her social circles, the likelier they are to pull other people to connect with you.

3) WRITING

While you may be dazzled by graphics and special effects on contemporary websites, but when it comes right down to the line, it is the copy that makes the website worthwhile. Writing copy is an undervalued skill in most circles, and good copywriters are far and few in between.
Good copy on your website or blog entries is essential, since bad copy is likely to drive potential customers away.
Not everyone is a grammar policeman, but that does not mean they won’t be distracted by bad spelling and awful grammar.
Awkward phrasing is quite different from something that is just wrong. Whatever language you use for your website, do try to make your spelling and grammar perfect.
Write useful, informative articles. These should related to your offered goods or services and add them to article directories. This is called article marketing.
The idea is to show yourself as a font of useful information, and potentially quality products as well. If appropriate, add links to the content leading back to your website. Make sure that the article directory service allows this.
Here are the top places to submit your articles:
 http://ezinearticles.com
 http://articlesfactory.com
 http://articlecity.com
 http://ezau.com
 http://goarticles.com
 http://newfreearticles.com
 http://sitepronews.com
You can find more directories by searching on Google. But I highly recommend you start with the list above.

4)CLASSIFIED ADS

Internet classified ads are just like the classified ads that are in your local newspaper. The only difference is that they are on the Internet.
Most of the free classified ads are junk and never get read. Look for sites that are well organized and up to date. In most cases, paid ads will produce better results.
Remember, any classified ad you place is a teaser. Your only goal is to get people to click on your link. So write short, compelling ads similar to those you see on Google.
Here are a few places where you can place your ads:
 Yahoo Classifieds
 Craig’s List
 Nation Wide Newspapers
 INETGIANT
 Home Business Mag
 Classified Ads.com
 US Free Ads
 Ad Land Pro
 Internet Based Moms
 Cash From Home

5) PRESS RELEASES

Press releases are not just for celebs and big-time businesses. Even small businesses can make use of Press Releases. Announce your public opening, new products or services, and so on. You will need good writing and impeccable timing as well as the right places to publish.
Press releases are very useful if you know how to write and publish them. A press release has a different feel from general informative or promotional material. This is why press releases can be difficult to pull off, especially if you are set in a hype-pushing marketer mindset. In these cases, if you are not confident, get some skilled assistance.
The tone of press releases should not aim to sell, but to inform. This is so that people won’t immediately think it’s simply a selling tactic, and thus improve the volume of visitors encouraged by press releases.
This is a type of soft sell, where one allows the reader to come up with a course of action rather than recommending one. This also generally improves the quality of visitors, as those who do come by are often more interested than the casual passersby.
Save press releases for major events. This includes a revamped website, a new product or service, or for announcements for big events that you will hold.
A press release is a major announcement, so do not abuse it. A celebrity does not make a press release for a walk-on role in a film, but a lead role will certainly warrant one.
Likewise you may not produce press releases for regular giveaways, but the holiday bashes certainly may be worth it. Schedule your press releases judiciously and you will find it giving you nice bursts of traffic.

6) VIDEOS

When YouTube made the big time, the Internet experienced a paradigm shift. This is not hard to understand, as video has a sensory impact that other media do not have.
Some argue that the “broadcast yourself” philosophy of YouTube has pushed the development of the Web 2.o, where user input and feedback are used as content in and of themselves. To no surprise, the popularity of video has increased greatly since then, and today videos are common place.
Marketers can use these videos to generate traffic, but the rule of moderation does apply.
Link or embed videos in your posts, as this can encourage traffic for both your website and your video website profile. Whereas squeeze pages are not suitable for videos and other heavy Web elements, your website’s home page is.
However, there is still a natural limit of what’s in good style and what is not. Avoid going overboard with flashy effects and other gimmicks. Posts are more suitable for more than one video, but make sure none of them auto-plays.
Of course, if the videos you post on your blog are under your name in the video host, you get views there too.
Choose your tags very carefully when you post your video. Tags have a huge impact on how you your video will rank in search engines.
Try Vimeo. It is like YouTube but less mainstream and not perceived as being full of useless videos, as YouTube sometimes is.
YouTube has a reputation for being filled with silly, stupid, and otherwise insane videos, despite being full of useful stuff as well. Vimeo does contain some of the same meaningless videos, but it does not suffer from the same bad rep.
Additionally, having your videos hosted on a website other than the top dog can mean better buffering for viewers, as the user base is smaller.
Viddler is another video hosting service that you can try out. On the same line of reasoning, having videos hosted on Viddler can be advantageous. Viddler is also a major video hosting service, so they have reliable service and reasonable buffering speeds.
Make A Video Response. When someone asks you a question that you want to answer, try making a video response, which is more impactful than a simple text reply.
A video response does take more effort than the traditional text reply, but what you lose in effort you gain in customer appreciation.

7) FREEBIES

What’s better than a good product or service? A good product or service that is free of charge. This has been a common philosophy for ages.
The smart businessman can make use of freebies to make money indirectly. It may cut into your profits, but if you make profit overall, then all’s good.
In an age of digital products, free products are easy to give away, since making copies is a matter of a couple of clicks.
Unfortunately, it is the product of modern capitalism, specifically marketing, that has caused people to also be wary of things that sound too good to be true.
People tend to be suspicious of businessmen acting so magnanimously, and we can’t really blame them for it.
Remember that giving away stuff is cool, but giving away too much looks suspicious.
One great way to increase the perceived value of your products or services is to include extras. Discounts off subsequent purchases are nice, but nothing beats a free high-quality product.
The same rule of suspicious giveaways applies here. Moreover, this is a chance to move some of your less active inventory. For digital products, giving away freebies with purchases is even easier and more flexible.
The better the perceived value of your products or services, the more likely customers are to return and tell their friends about you.
Large giveaways are more effective than 1 small, regular giveaways, so plan your giveaway schedule accordingly. When it comes to giveaways, the rule is bigger is better. As such, you will want to schedule larger but less frequent giveaways, rather than smaller regular bonus days.
Though regular giveaways improve the stability of cash and traffic flow, they do not make as lasting impressions as the big bashes do.
Timing your giveaways to coincide with holidays is a good idea, as people are usually much more willing to spend then – use your freebies to entice them to buy the good stuff.

CONCLUSION

These tips may be numbered 1 through 7, but in actuality there is more than just 7 bits of useful information there. If you pick out the lessons and learn them well, then you can make a success out of any online marketing endeavor.
From blogs and the right way to run them, to advertising online or in meatspace, to using business and social connections, marketing is all about establishing and reinforcing links with others. You can connect to people on so many levels, and the more levels you can connect to, the stronger your influence and the better your chances of profit.
Most of all, find ways to enjoy what you do. Having fun while you make a living is the best way to ensure you enjoy your job and also makes you perform your tasks better. Other than your mindset and skills, you may need some good luck – so here are our best wishes for your success!

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