Of course, you know that engineers use content in making work-related decisions, i.e. Buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However, have you ever asked yourself the question, “how do engineers use content?” The answer to that question is fundamental in developing an effective industrial content marketing […] The post How do Engineers Use Content in Their Buying Decision? by Achinta Mitra appeared first on Industrial Marketing Today.

[ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]