There's a study that compared CMI’s informational/educational posts to posts that mentioned their products and/or services. The posts that talked about the brand Received about 25 percent of the total unique visitors that a regular, educational post did. At the same time, those branding posts received virtually no additional subscribers on sales-related posts, while regular posts brought in between 35 and 75 subscribers.

The point is this: The more you talk about yourself, the more you’ll negatively impact your content Marketing efforts. Keep the offers outside the content, and watch your program flourish.