A Homepage usually receives the largest share of your overall site traffic, however, it takes mere seconds for a visitor to make up their mind about a website and if you have failed to gauge their interest, they’re long gone. Which is why a homepage is seen as one of the most important pages on your B2B website to get right. Because of this, it’s vital that your homepage is able to convert as much as this traffic as possible into leads (and eventually, into customers). Here are 11 main elements that your homepage should have:
- Value proposition
- Calls-to-action
- Supporting images
- Services overview
- Social links
- Navigation
- Featured content offer
- Contact information
- Resources
- Success indicators
- Bonus: Video
