Welcome to our second weekly instalment of HubSpot product updates videos, JackSpot!

Today I'll be talking about two new features in HubSpot around Audience Targeting and advertising:

1. Google Ads Audiences

2. URL based audiences 

Website traffic audiences are an incredibly helpful tool for advertisers. But what if you want to get more targeted? That’s where these two HubSpot features come into play.

Using audience Targeting, you can make sure that the people who matter to you see your pages at the top of their search. That’s why search ads that use audiences see a 2-3x conversion rate.

Watch our video below to find out more about these features and how a more targeted approach can set you up for success.