What is the key to B2B Lead Generation success? Placing yourselves in the shoes of your buyers. However, this isn’t always as simple as it appears at face value.

When a B2B prospect is going through the buyer’s journey, several factors affect their purchasing decisions. How can this business benefit us? How can they solve our problems? What are the risks involved? Do we have the budget for this service? By thinking about these questions, it is clear to see that in the complex B2B sales cycle, your product or service isn’t going to appeal to every business or every person within a company. This is why Buyer Personas are essential in a B2B lead generation strategy. By implementing buyer personas, you can effectively relate to customers on a human level.