Digital Marketing is a course which has just changed many people’s lives and I am one of them. Being an MBA Marketing person, the idea of using the Digital platform to grow the business of a company was fascinating for me. My liking towards writing also wanted me to find some new opportunities. Hence, I used to constantly think about becoming a digital marketer. I started searching for the institutes to learn advanced skills in Digital Marketing. I searched for Pune’s best Digital Marketing institutes. I visited almost 5-6 institutes before finalizing the institute to take the course. I finally decided to take admission in Digital Skills in Viman Nagar.

I had my counseling session with Sachin sir and I explained to him about my liking towards Digital Marketing and writing content. He correctly understood the opportunities that I was looking for…! He guided me on how digital marketing course will help me to write content and become a blogger. He also explained me job opportunities available in the market after completion of the Digital Marketing course. I was fortunate enough to meet Sujay sir while the counseling session was going on. After talking to him I got the idea about their approach towards teaching and how to implement Digital Marketing to grow in professional life. Both of them have a great experience and knowledge in the field of Digital Marketing and they have so much to offer their students and help them to improve their career.

As the course started, I got to learn various skills. I used to write content but how to do proper content marketing Digital Skills taught me. In Digital Skills I learned about developing a blog, content marketing, SEO, Backlinking, Affiliate marketing, Social Media Marketing and various Google tools like Google Analytics, Google AdWords, Google AdSense, Google Webmaster, etc. and much more. The experience that is shared with students by the instructors is valuable to students which help them to know how the industry works in terms of Digital Marketing. Most of the classes provide a syllabus and give typical training but in Digital Skills they teach students strategic planning which is very important in order to understand the application of Digital Marketing. Digital skills believe in interactive sessions. Questions from freshers and experiences shared by professionals make a great session to learn and practice the skills with the small treat of Melody chocolates or Strawberries.

I started my own blog www.trendstopfive.com and Digital Skills helped me in every way to develop it. It was very interesting and exciting journey to see how each skill learned in the class helped to make the website look more professional and bring traffic to it. Trends Top Five is a website where I write about the top five trending things in that particular category. The categories include Food, Travel, Health, Education, Beauty and a lot more. I have taken the first few steps and there is much more to come. Today I earn a good amount of money using Google AdSense on my website and that helps me to get additional income. I also work as a freelance digital marketer with a company and trust me this opportunity of freelancing gives me plenty of options to apply the skills that I have learned. Blogging and freelancing give me the option to work on the things that I like and enjoy. I can work according to my timings with a good income which makes me an independent woman.

I believe Digital Marketing is a field which isgoing to expand in the future. It provides a variety of career options whether to become a blogger, start freelancing or get a good job in a good company as there are so many job opportunities are available in Digital Marketing. Freshers or experienced, marketing or IT, Digital Marketing is helping in making better careers for all of them. This course is beneficial to the unemployed people and housewives as well. It plays a key role in woman empowerment as we can see many housewives want to work from home nowadays and Digital Marketing is the one good option.

Digital skills welcome students from each field mentioned above and they give attention to each and every student. They make sure that everyone has understood the topic. The internship with Digital Skills adds up to the practical knowledge and job assistance is given to those who are looking for a job. If I have to sum up my experience then I will again say that Digital Marketing has changed my life and I will always be thankful to Digital Skills for that. I remember the discussion of the first day of counselling and today I realize how true it was…! “Digital Marketing does not follow a regular pattern; everyday situations change and accordingly we need to change our strategies. Thus, we believe in establishing strategic thinking and marketing skills in our students so that they can easily handle any project.” This is how Digital Marketing is taught at Digital Skills.

Pooja Walke
www.trendstopfive.com