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How Emojis Increasing Click Through Rate of Push Notification

Everyone loves Emoji and it is a huge part of today’s websites and mobile app

As everyone knows how Push Notification boost the click through rate than the other older messaging channels.

Now according to recent survey, it’s has been seen that sending Push with emoji’s can further boost the CTR of push Notification.

So, if you are not sending push with Emoji, now is the time to try.

Why send push notifications with Emoji?

Because it is very easy to include emoji’s in push notifications.

So, here are some reasons why you should include emoji’s to your push notifications

  1. Peoples loves emoji and one emoji emoji’s represent many things. People’s decisions are more easily influenced by emoji’s rather than facts. Seeing those little cartoon images can give pleasure to user’s mind and make users to click on them  
  2. Including Emoji’s can add visuals to push notification which will be very attractive and visually appealing.  
  3. Most of the time, People just look at the push notification and click on cancel button. Including emoji’s can shorten the length of text and can express more words with one picture.

Improving user interaction With Emoji Push Notifications

Click rate of push notification increases upto 70%

First, we run a test of open rate push notification by sending push with emojis and push without emojis in both desktop and mobile app, and result was a significant difference.

Push notifications which contains emojis saw an 70% increase in open rates.

Emojis are better than Images

Healthkart a online health product store, perform a A/B test on push notification, half of our sample audience received a push notification with emoji and text and other half audience received a push notification with image and same text and after the test, result was in favour of emojis. Push notification with Emojis perform better than push notification.

Push notification with Emojis have better conversion rate

PVR a entertainment industry , run a same A/B test on their users, notification with emojis vs simple notification and get better conversion rate in notification with push notification.

How to add emoji to your push notifications

With Notify Visitors, you can easily send push notifications with Emoji characters.

Let’s say you want to give a gift vouchers to users who shops more than Rs. 500 with the following push notification: “Buy more than Rs. 500 and get BookMyShow movie voucher” and you want to include a crackers and movie ticket Emoji.

If you’re sending a push manually from Notify Visitors Dashboard, Go to push notifications and create a push notification.

After this, In basic details section, in title and message input, you will see yellow emoji icon. Click on this icon will open emoji’s list, you can choose from thousands of emoticons. simply click on the yellow smiley as you type in your message and choose the Emoji character you want.

Results will be better with this push notification than the other push notification without emoji’s

The post How Emojis Increasing Click Through Rate of Push Notification appeared first on NotifyVisitors | Web Push Notifications.



This post first appeared on Boost Your Customer Engagement With Web Push Notifications, please read the originial post: here

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How Emojis Increasing Click Through Rate of Push Notification

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