Thanks to Emoji, email subject lines are getting a lot more expressive. They can make your prospect smile but use them wisely. For example icon in email where you introduce your offer can be awkward.

Inboxes are crowded with text and many subject lines. Emoji is a quick, easy, and expressive way to stand out in Prospects Inboxes. By using emoji in place of words, or to complement words, you can unlock a new way to engage and connect with your prospects. And engagement is the name of the game when it comes to email marketing.

Fact: emails with emoji in subject line has a higher open rate

Remember to test any emoji in your emails before sending to avoid looking like a ☐ in your prospects inboxes.