2024-01-23 06:36
Landing pages are a critical component of Facebook advertising, serving as the designated platform where your potential customers land after clicking on your ad. This is where the conversion… Read More
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Digital Squad's Blog About Online Marketing And Search Optimisation Blog
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facebook
facebook ads
audience
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ads sales funnel
lookalike audiences
landing
mobile advertising
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We write about all aspects of digital marketing but our main priority stays SEO and SEM. Visit our blog to grab couple new insights for your business.
2024-01-23 05:25
Facebook Ad Scheduling Strategies
Facebook ads serve as a powerful marketing tool in the digital space, reaching a broad and diverse audience. Facebook’s sophisticated algorithm tai… Read More
2024-01-23 02:38
Facebook ads serve as a powerful tool that allows businesses to reach potential customers based on their interests, location, and other demographic details. Understanding their role is only… Read More
2024-01-19 02:45
A well-optimised Facebook Ads Sales Funnel is crucial to the success of any digital marketing campaign. It’s the pathway that guides potential customers from the first point of contact… Read More
2024-01-18 06:40
The art of ad copywriting often stands at the heart of a successful Facebook ads campaign. A well-crafted ad copy operates as the bridge between your brand and your potential customers, arti… Read More
2024-01-16 07:21
Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential part of any successful Facebook marketing strategy. It… Read More
2024-01-15 10:06
In an era where virtually everyone has a smartphone within arm’s reach, mobile advertising has become a crucial strategy for businesses aiming to reach their target audience. The unpre… Read More
2024-01-12 03:20
In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing efforts on the segment of customers most likely interest… Read More
2024-01-11 07:04
The Facebook Pixel is a crucial tool in digital advertising, powering data-driven marketing strategies. It tracks and analyses visitor actions on your website, providing valuable data to opt… Read More
2024-01-11 02:01
Have you ever wondered how search engines decide which websites to show when you type a query? It all comes down to keywords, those little nuggets of information that hold the key to unlocki… Read More
2024-01-10 05:53
Retargeting ads, also known as remarketing ads, are a powerful advertising tool designed to re-engage your website visitors. These strategically placed ads remind your audience of their prio… Read More
2024-01-10 04:38
Are your Facebook ads not performing as well as you had hoped? Are you struggling to see a return on investment from your ad spend? If so, it may be time to consider using A/B testing to unc… Read More
2024-01-10 03:07
In the world of digital marketing, effective budgeting for ads is central to driving business growth. With an estimated 3.3 billion active users, Facebook provides a vast platform for busine… Read More
2024-01-08 09:41
Audience targeting on Facebook is not only pivotal but also a strategic endeavour that can significantly propel your business to greater heights. Mastering the art of Facebook audience targe… Read More
2024-01-08 06:09
Facebook advertising has revolutionised the way businesses approach marketing, offering unparalleled targeting options and a vast, diverse audience. Leveraging Facebook’s powerful ad p… Read More
2024-01-03 08:59
In today’s digital age, LinkedIn has emerged as a critical platform for professionals and businesses alike. For individuals, it serves as a dynamic career development tool, while for b… Read More
2024-01-03 08:42
In the modern business landscape, the alignment of sales and marketing teams is crucial for achieving optimal growth and profitability. A cohesive strategy allows these departments to work h… Read More
2024-01-03 08:27
Content marketing, a highly strategic marketing approach, is pivotal in the modern business landscape. It is centred on creating and distributing valuable, relevant, and consistent content d… Read More
2023-12-29 06:09
In today’s competitive business landscape, generating high-quality leads is crucial for the growth and success of any B2B company. But what exactly are B2B sales leads and why is effec… Read More
2023-12-28 09:59
Artificial Intelligence (AI) has been revolutionising the marketing and advertising industry in recent years, and it’s only going to continue to do so. One aspect that is gaining signi… Read More
2023-12-28 08:49
Social media algorithms play a crucial role in the success of any digital marketing strategy. These complex mathematical formulas are used by popular social media platforms like Facebook, In… Read More
2023-12-27 03:26
Nowadays, having a strong social media presence is crucial for any brand or business. With the rise of social media marketing, it’s no longer just about organic reach and engagement. P… Read More
2023-12-21 14:04
As the world becomes increasingly digital, businesses are recognising the importance of having a strong online presence. This has given rise to various marketing strategies and techniques, w… Read More
2023-12-21 12:37
The advancement of technology has greatly influenced the way businesses operate and interact with their customers. In particular, Artificial Intelligence (AI) has become a game-changer in th… Read More
2023-12-20 14:07
Having a strong online presence is crucial for any business looking to thrive; this is especially true for businesses in New Zealand, where competition can be fierce in both local and global… Read More
2023-12-20 12:35
With the ever-growing online presence of brands and businesses, having a strong content strategy has become more crucial than ever. Not only does it help in building brand awareness and esta… Read More
2023-12-20 08:00
Account-based marketing, or ABM, focuses on identifying and engaging key accounts within a specific target market. Rather than casting a wide net and hoping for leads to come in, ABM allows… Read More
2023-12-19 11:50
Growth hacking has become a buzzword in the business world, especially for startups and B2B companies. It is often associated with fast-paced growth, innovative strategies, and quick results… Read More
2023-12-19 08:58
Are your current social media strategies making an impact? Or are you relying on vanity metrics that don’t accurately illustrate a return on investment (ROI)? Identifying the differenc… Read More
2023-12-08 03:16
In an era of shifting technology and diminishing attention spans, marketers with the daunting challenge of capturing the hearts and minds of their target audience through paid ads. Gone are… Read More
2023-12-07 05:49
Every year, we are introduced to some exciting updates and changes in marketing. One such trend that has been gaining immense popularity in recent years is immersive marketing. Also known as… Read More
2023-12-07 02:20
The use of voice search has been on the rise in recent years. With the advancements in technology and the increasing popularity of smart devices, more and more people are using their voices… Read More
2023-12-05 07:48
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarant… Read More
2023-12-01 04:33
As a business owner or marketing manager, you know that having an effective digital presence is key to driving more traffic and sales. With competition increasing online, your business needs… Read More
2023-12-01 04:21
Are you looking to boost your digital marketing efforts and get the most out of your Google remarketing campaigns? With the increasing emphasis on consumer targeting, data-driven methodologi… Read More
2023-12-01 04:11
Are you looking for a way to optimise your digital marketing efforts? Are you wondering if there are any tactics available that could help increase visibility, enhance brand awareness and in… Read More
2023-11-30 13:20
As digital marketing strategies have evolved over the years, so too has the complexity of running an effective ad campaign. To stay ahead in 2024 and beyond – when more than 73% of Kiw… Read More
2023-11-29 02:40
What is Google Analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. As a key tool in the world of digital marketing, it provid… Read More
2023-11-28 07:31
Programmatic advertising is a revolutionary way of buying and selling digital advertising space. It is an automated process that uses algorithms to purchase ad space in real-time, allowing f… Read More
2023-11-28 05:04
Ever wondered how to drive more sales on the web? Remarketing ads are an incredibly effective tool for businesses that want to optimise their digital marketing strategy and increase conversi… Read More
2023-11-28 03:05
As the use of technology and artificial intelligence (AI) continues to spread across industries, there is no denying that its impact on B2B marketing has been both revolutionary and far-reac… Read More
2023-11-28 01:36
Are you looking to achieve success with Google Ads? A well-crafted strategy is essential for making your campaign a success. It’s not as simple as running adverts and hoping they conve… Read More
2023-11-27 11:07
If you’re a marketer, entrepreneur, or business owner, then it’s likely that SEO is on your radar. Knowing how to optimise your website and content for search engines can make or… Read More
2023-11-24 06:03
In today’s social media world, it can be tempting for businesses to jump on every trend and join every platform. However, a more strategic approach is necessary to make the most of you… Read More
2023-11-24 04:31
Video marketing has become a powerful tool for B2B businesses to connect with their target audience. With its immense popularity and reach, YouTube has become the go-to platform for creating… Read More
2023-11-23 06:02
In the fast-paced world of digital marketing, staying ahead of the competition requires continuously optimising your strategies and tactics. One area that often gets overlooked or underestim… Read More
2023-11-22 13:04
Having a strong presence on LinkedIn is crucial for professionals looking to expand their network, build credibility, and generate business opportunities. With over 700 million users, Linked… Read More
2023-10-20 08:23
On-page optimization (also known as on-page SEO) is the process of optimizing your website for search engines and their crawlers. It involves making changes to your website’s content… Read More
2023-09-22 05:08
Ah, paid social media – the mystical realm where B2B businesses go to raise their voices above the digital noise. But hold onto your hats, because a good B2B paid social strategy is no… Read More
2023-09-22 05:05
Step right up, ladies and gentlemen, and prepare to be amazed by the dazzling spectacle of the B2B SaaS Content Marketing Flywheel! This enthralling framework is not your average marketing r… Read More
2023-09-20 04:46
The keyword mapping would be use the keywords towards the page(s) of the website. It is important for SEO because it allows search engines to interpret the content on your pages’ inten… Read More
2023-09-18 17:10
When you search any query on the Google search engine, there are high chance that you may see various ads called sponsored. Imagine how competitive is that market where multiple ads are bein… Read More
2023-09-18 16:41
Google Ads Strategy for keyword targeting is super important for driving quality traffic to your website, generating leads, and achieving a high return on investment (ROI) for your advertisi… Read More
2023-09-15 05:39
In digital marketing, online advertising is vital in building brands and connecting them with potential customers or target audiences. The Digital Marketing world has so many advertisement p… Read More
2023-09-07 02:49
Voice search is a rapidly growing trend in SEO. As more and more people use voice-activated devices to interact with the internet, it is becoming increasingly important to optimize your cont… Read More
2023-09-06 02:20
In the competitive world of online business, it’s important to stay ahead of the curve. One way to do this is by understanding what your competitors are doing. Competitor keyword analy… Read More
2023-09-05 02:05
Local SEO is the process of optimizing your website and online presence so that your business appears prominently in local search results. One of the most important aspects of local SEO is k… Read More
2023-09-04 10:38
When it comes to SEO, there are two main types of keywords: shorttail keywords and longtail keywords. Short-tail keywords are one to two words long and are typically very competitive. Longta… Read More
2023-08-30 06:53
Are you in search of the finest SEO keyword research tools?
Keyword research plays a crucial role in boosting your website traffic. It enables you to create high-quality content that attr… Read More
2023-08-29 02:39
Keyword research is the process of identifying the keywords and phrases that people are using to search for information online. It is one of the most important aspects of SEO, as it helps yo… Read More
2023-08-23 07:28
Keyword research is identifying the words and phrases people use to search for information online. It is an essential part of any SEO (search engine optimization) strategy. By understanding… Read More
2023-08-18 04:50
If you want your website to show up on Google, you just need to learn some simple things about SEO. It’s easier than you might imagine.
So, Keep reading to learn the Fundamental of… Read More
2023-03-23 04:50
Are you looking to increase traffic to your website or grow your business online? Look no further than Google Ads (previously known as AdWords), the powerful advertising platform that allows… Read More
2023-02-13 01:24
In today’s digital age, having a solid online existence is critical for companies of all sizes. With consumers resorting to internet search engines for information, products, and servi… Read More
2022-06-13 22:33
Consistency is key in social media marketing. In fact, many factors can contribute to a brand’s success in social media, but perhaps one of the most valuable is content consistency.&nb&hell…Read More
2022-05-31 10:09
You are a beginner and want to avoid mistakes while setting up an Ad?
Do you wish to learn how to make an Ad more relevant to the user?
You are curious to know what features you can us… Read More
2022-04-29 06:01
It has become public knowledge that Instagram Stories are a powerful tool for building community and brand relationships. This tool is equipped with many fun engagement-driving features, can… Read More
2022-04-25 03:49
“A picture is worth a thousand words.”
You must have heard this phrase a thousand times before. I can bet!
When you are building your website, you add images to make… Read More
2022-03-08 09:00
Industries all across the globe are transforming their system and working ways into a digital one. It’s no different for the B2B environment. This digital transformation has now become… Read More
2022-03-01 09:00
It’s easier said than done to gain someone’s or a group’s trust. B2B companies, for the most part, struggle to build a mutually trusted connection with their customers. The… Read More
2022-02-22 09:00
Many long-established and classic B2C businesses were affected and brought to their knees as we ventured into the digital age. It may seem like the end for these businesses. However, a few o… Read More
2022-02-15 09:00
Instagram Reels is a great new feature released by Instagram last year. The feature is said to be Instagram’s way of competing with TikTok’s popularity and a way to create simila… Read More
2022-02-08 09:00
It’s no secret that one of the best ways to increase your engagement on your social media channels is by using user-generated content. Despite this, many companies still forget t… Read More
2022-02-01 09:00
Did you know? More than one-third of all Google traffic only goes to the first pages of results? Therefore, if you’re looking for clicks, you need to rank your content by the first few… Read More
2022-01-25 09:00
Social networks are just communication platforms. But it has become an integral part of the marketing strategy of all brands in the digital world. Having a social media influencer is essenti… Read More
2021-08-30 00:13
If you’ve ever been in a position where you need to build and strengthen relationships with clients, you’d be able to differentiate a fruitful, trusting relationship from a confu… Read More
2021-07-23 06:56
When it comes to digital marketing, most people assume that it’s just about content marketing, paid advertising, search engine optimization (SEO), or social media marketing. However, t… Read More
2021-07-12 04:28
Do you want potential online customers to find you first?
Do you aim for customers to enjoy interacting, engaging, and transacting on your page?
Do you strive to better your SEO implem… Read More
2021-06-24 00:20
Online videos have been circulating for a while now, and you may be wondering if using videos to your advantage is worth it for your business’ growth, especially with the amount of eff… Read More
2021-06-04 09:23
More than a decade ago, when talking about design in marketing, your mind may jump to paper brochures, flyers, billboards, or other forms of print marketing. During and after the pandemic, m… Read More
2021-04-25 23:22
Have you ever spent hours staring blankly at an empty document that’s waiting to be written with your nonexistent great ideas? Maybe you opened a document, typed a word, searched &ldqu&hell…Read More
2021-04-14 02:26
Everyone can tell stories, but not all stories can touch the heart and change the mind.
Storytelling is the art of conveying a message through words, images, and improvisations. It is… Read More
2019-10-31 03:35
Google rolled out an update to its algorithm last week called BERT, short for Bidirectional Encoder Representations from Transformers. That’s a mouthful, so we’ll keep referring… Read More
2019-10-16 05:28
2020 isn’t just darn good vision (get it?), but a vision to garner success at the turn of the decade. With a few months left of 2019, digital marketers who want to stay ahead of the ga… Read More
2019-10-02 03:54
As a business, you’re expected to adapt. Adapt to technology, adapt to new trends, adapt to consumers, and the list goes on. These adaptations are, unfortunately to some and fortunatel… Read More
2019-09-30 00:17
Facebook is constantly working on trying to show their users the ads that are most appropriate for them. As such, relevance is a big factor in determining how Facebook ads are delivered. The… Read More
2019-09-30 00:12
Most marketing strategies revolve around the traditional sales funnel, following the steps necessary to convert a lead into a customer. The processes within this can range from simple to com… Read More
2019-09-29 23:52
The biggest brands in the world know the importance of content marketing. That’s why Coca-Cola spends more money on content creation than it does on television advertising. Content is… Read More
2019-09-29 23:34
SEO specialists have known for years now how important site speed is in an SEO strategy. It’s so important in fact that tests conducted by online giant Amazon found that if their site… Read More
2019-09-29 23:28
Broken link building is the process of finding broken links on other, high-authority websites that are in your company’s niche, and using them to build links to your own site.
This wor… Read More
2019-09-29 23:21
46% of all searches on Google are seeking local information.
As such, local Search Engine Optimisation, or local SEO is becoming an increasingly important component of many SEO campaign… Read More
2019-09-26 01:40
The marketing automation market generated revenue of $3.86 Billion in 2016 and is anticipated to reach up to $7.63 Billion by 2025.
Marketing automation can power entire marketing campaigns… Read More
2019-09-17 07:14
The GDPR has been a hot topic of debate since it was enforced mid last year. The GDPR, short for the General Data Protection Regulation was the new legislation of data privacy passed in Euro… Read More
2019-09-17 05:37
We get it. You want to create a stellar headline that will pique anyone’s curiosity and land on your website. In an ideal world, that click will (eventually) turn into a conversion or… Read More
2019-08-19 03:12
As a social media platform, Instagram has been continuously evolving and has put to bed some of its competitors (i.e. Instagram Stories leaving Snapchat Stories in the dust). It’s safe… Read More
2019-08-13 23:43
As digital marketers, knowing which channels to assign our budget to and how much to assign to each channel, is one of our biggest challenges.
You may have heard about remarketing and… Read More
2019-08-13 23:39
Technical Search Engine Optimisation (technical SEO) is the process of a webmaster ensuring their website is technically compatible with search engine guidelines so that it can be properly i… Read More
2019-08-13 23:36
Remarketing gives you a second, third, or even fourth chance to make a sale or conversion on your website. As it targets users who have already interacted with the company online, and as suc… Read More
2019-08-13 23:28
The metrics that you use to measure campaigns will depend on what point in the buyer journey the prospect is at; from awareness to consideration, intent and purchase. For example, with campa… Read More
2019-08-13 23:19
The buyer journey is becoming more complex, with consumers interacting with brands across multiple touch points before deciding which product or service to buy. As more and more of these tou… Read More
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