Everyday we're surrounded by deadlines - the lines you dare not cross. whatever happens, be sure to beat them - to death. lead between the lines. you read it right... lead. between those deadlines, you get lead times, the lesser lead time you have, the more pressure you get, and you need to do things faster - thus a higher possibility of stress. lead time is inversely proportional to stress.

Friends ask me the nature of my work, and my usual answer: we think, we brainstorm. bulk of the time spent in the office is brainstorming (including: individual brainstorm, group, getting inspiration from youtube, browsing ads, downloading, YM). we need to think, brainstorm, and beat the deadlines. and my friends ask, "paano kung wala kayo maisip?" i answer: hindi pwede, dapat may maganda kahit isa."

kapag wala kaming naisip, patay kami. deadline.

teka, mag-iisip pa ko, may deadline pa ko.