As we’re still seeing updates from Google’s recent Pagerank slap, the word on the street ( and by street I mean Interweb ) is that PR is meaningless, and no one should be concerned about a PR drop. I say this couldn’t be further from the truth.

Advertisers today look for hard metrics to help decide where they should spend their money. Currently, pagerank and Alexa rank are two of the biggest metrics. They are hard numbers, that in some way, shape, or form, measure the quality / traffic of a website. Without some sort of common metric, how is an advertiser to determine where his dollars are best spent?

Until a better system comes along, Pagerank matters, and it matters big time. Don’t let anyone tell you otherwise, and don’t think otherwise yourself. It’s certainly not the only thing that matters, but it does matter.