Have you seen this page Million Dollar Homepage
Unbelievable, a guy is selling pixels on his website, a buck each, and on his way to selling a million pixels!
If you look at some of the ads, some of them just lead to other pixel sites, but many of the sites are normal.
Obviously, a good PR exercise has led to many pageviews and everyone winning here, but it remains to be seen if this will be remembered or forgotten in a year's time.