Today it was announced that plans Unilever to acquire Hourglass Cosmetics, a loved cruelty-free brand. Hourglass is well known for their high-end and cruelty-free foundation sticks and their ambient lighting powder range. When I first heard the news, I decided to do some research to see what I could find out. In this post, I share all the details so that you can make an informed decision and figure out how you feel about this potential change for Hourglass Cosmetics. Unilever has a full press release on their site about this, but I wanted to include some quotes below. Alan Jope, President Personal Care, Unilever, said, “We are delighted to be adding Hourglass to our portfolio of Prestige brands. The colour cosmetics category has been showing high growth-rates, driven by social media content, channel diversity and democratisation of professional makeup techniques, and it therefore presents a significant opportunity. Hourglass is already a successful brand in this space, offering fantastic make-up products that also deliver skin care benefits, and we look forward to continuing to grow this wonderful brand.” Carisa Janes, CEO Hourglass, added, “As the first colour brand in Unilever’s Prestige portfolio, we are excited about this partnership as Hourglass continues to […]

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