Every businesses need customers. In fact, no customer = no more business. Common sense.
Customers can be classified into 2 categories.
To attract them is not an uphill task. A good promotion will lure them to you. For example, 90% off etc... Groupon (Deal site) brings in direct customers.
The problem with this category of customer is - It is very costly to acquire them. Take for example, if you run a Groupon deal "$40 dining voucher for $20" and 1000 coupons are sold. This means that the cost of acquiring each customer is [$20 (discount)-20% comms to groupon] $24.
How often can you run such deals to attract more of these direct customers? When they come, be sure to exert all measures to retain them.
NEXT....
word-of-mouth). It means, your customer tell their friends about your business, and their friend patronize you.
However, what will motivate your "Direct Customers" to refer their friends to you? What are the possibilities? In fact, research shows that most customer are willing to try out businesses referred by their friends. The cost of indirect customer are so much lower but also the rate of being referred is so much lower as well.
The challenge now is how to make sure your customer "promote" your business to them? Incentive is still the best motivation. But how?
This is what I did for Expressprint
Every time when my staff serve a customer, they will ask them to scan a QR code or key in our campaign address in their web browser (You can click this link to try), which will bring them to our campaign page (no need app or extra device).
Customer will then register
After signing in, customer will see a Yellow bar that says "Refer-A-Friend and get exclusive rewards".
When they click on the yellow bar, they can have the different options to refer their friends.
moreREWARDZ.com automatically keep tracks of the status of the link. When their friend redeemed from the link, the referrer will instantly get notified with a pop-up when they sign into their account.
Isn't it a Win-Win-Win situation?
Merchant gets NEW customers, Referee gets a discount & Referral gets a rewards.
START NOW!
The good news is morerewardz.com is free forever to use (copper package)
The GREAT news is, we give all our merchant a free UP size.
If you need help, our contact details as such:
Good luck, and wish you all the best in your business.
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About the Author
This multitasking, talented entrepreneur truly live his "creator" vision. Under some kind coincidence, a coffee spark went off in his soul. Mr. Ang brought together individuals who together with his divine business acumen birthed forth COFFEE:NOWHERE. Besides being featured on national papers, and live interviews, his passion was highly commended with a Merit Award by Shell LiveWire as an outstanding young Entrepreneur in 2007 and also multiple national awards.
A true believer of a journey of excellence in everything he touches, within months of birthright, Mr. Ang led COFFEE:NOWHERE to 4 countries and 7 outlets in Asia. This includes Singapore, Malaysia, Vietnam and Indonesia.
Customers can be classified into 2 categories.
Category 1: Direct Customer
These customers are those who patronize you directly. They are the direct effect of your marketing and advertising effort.To attract them is not an uphill task. A good promotion will lure them to you. For example, 90% off etc... Groupon (Deal site) brings in direct customers.
The problem with this category of customer is - It is very costly to acquire them. Take for example, if you run a Groupon deal "$40 dining voucher for $20" and 1000 coupons are sold. This means that the cost of acquiring each customer is [$20 (discount)-20% comms to groupon] $24.
How often can you run such deals to attract more of these direct customers? When they come, be sure to exert all measures to retain them.
NEXT....
Category 2: InDirect Customer
These customers are those who patronize you indirectly, mostly through referral (such asword-of-mouth). It means, your customer tell their friends about your business, and their friend patronize you.
However, what will motivate your "Direct Customers" to refer their friends to you? What are the possibilities? In fact, research shows that most customer are willing to try out businesses referred by their friends. The cost of indirect customer are so much lower but also the rate of being referred is so much lower as well.
The challenge now is how to make sure your customer "promote" your business to them? Incentive is still the best motivation. But how?
This is what I did for Expressprint
Every time when my staff serve a customer, they will ask them to scan a QR code or key in our campaign address in their web browser (You can click this link to try), which will bring them to our campaign page (no need app or extra device).
Customer will then register
| Customer create an account or sign in with facebook / google |
| Click to try. |
When they click on the yellow bar, they can have the different options to refer their friends.
NOTICE what it says:
"Your friend will get $16 off Business Card Printing and you will get FREE GV movie ticket (Anyday)"
Expressprint is giving their friend a discount and when their friend redeem the discount, they themselves will get a rewards (free GV movie ticket) as well.moreREWARDZ.com automatically keep tracks of the status of the link. When their friend redeemed from the link, the referrer will instantly get notified with a pop-up when they sign into their account.
| This popup will appear when they sign in |
Isn't it a Win-Win-Win situation?
Merchant gets NEW customers, Referee gets a discount & Referral gets a rewards.
START NOW!
The good news is morerewardz.com is free forever to use (copper package)
The GREAT news is, we give all our merchant a free UP size.
If you need help, our contact details as such:
Good luck, and wish you all the best in your business.
-----------------------------------------------------------------------
About the Author
Welson is a serial entrepreneur and has an impressive track record of running and building businesses from scratch (most of the time not knowing much about the industries and businesses) and growing it exponentially. He graduated from Edith Cowan University with a Bachelor of Business, Double Major in Marketing & E-commerce.
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Welson came from a humble family background, started working at 13 years old and experienced near bankruptcy. He started his first business "Expressprint" at 27 with only $2000 and a mountain of debts. 10 years later, Expressprint grew to become the most sought after licensing brand in Singapore with more than 500 licensees. In fact, he now runs a diversify portfolio of businesses such printing, mobile apps, car wash, carpentry, laundry, training, gifts, packaging, F & B, etc... a whopping 33 businesses in total with an 8-digit annual revenue.
This multitasking, talented entrepreneur truly live his "creator" vision. Under some kind coincidence, a coffee spark went off in his soul. Mr. Ang brought together individuals who together with his divine business acumen birthed forth COFFEE:NOWHERE. Besides being featured on national papers, and live interviews, his passion was highly commended with a Merit Award by Shell LiveWire as an outstanding young Entrepreneur in 2007 and also multiple national awards.
A true believer of a journey of excellence in everything he touches, within months of birthright, Mr. Ang led COFFEE:NOWHERE to 4 countries and 7 outlets in Asia. This includes Singapore, Malaysia, Vietnam and Indonesia.
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This post first appeared on O P P O R T U N I T Y | By | Welson Ang, please read the originial post: here
