I’ve been running profitable Google Shopping Ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what? Google Shopping ads have consistently outperformed all other advertising mediums that I’ve ever used for my online store. As of right now, I’m getting a 6-7X return on ad spend on my top Google Shopping campaigns. And the best part is that unlike Facebook ads, Google Shopping ads are almost set it and forget it. In other words, you don’t have to coddle your campaigns and worry about ad fatigue because your ads are essentially evergreen. Anyway in the interests of completeness, this comprehensive post will cover the basics of Google Shopping all the way up to advanced tactics that the pros are currently using to optimize ads. If you are already an intermediate Google Shopping Ads user, then feel free to ...