Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated Retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn Why Reza founded Shoelace The main difference between sequential and behavorial retargeting Some good metrics to gauge yourself against other sellers Guidelines on ROAS, CTR vs AOV The best converting types of ads Some good guidelines for running dynamic product ads What to set as your budget depending on audience size Other Resources And Books Shoelace FourSixty.com Sponsors Payability.com – A financing company that provides high growth Amazon sellers with daily payments. With Payability, you can say goodbye to cash flow issues and stockouts and hello to scalability ...