Today I’m lucky to have Rick Mulready on the show. Rick is someone who I met at Social Media Marketing World while waiting for a gigantic mob of people around Amy Porterfield to dissipate so we could say hello to her. He’s a Facebook Ads specialist and helps small business run profitable Facebook campaigns. He’s also runs a popular podcast called the Art of Paid Traffic and a training class called The FB Advantage. Enjoy the show! What You’ll Learn Where to begin when launching a Facebook ad Some guidelines for setting up a a high converting campaign How to choose an audience How to test your creatives Best practices when running Facebook ads. Sample metrics to reference as you run your ad campaigns Other Resources And Books Rick Mulready’s Site Art of Paid Traffic The FB Advantage Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is ...