Gibson BB King Custom ( 1980 -1988 ) BB King has marveled many guitar players throughout the years with his short hard bending blues licks and scorching blues chops that can be imitated but not duplicated . Gibson owes a great deal of their success on their es models to the blues man , since the late 50s and 60s, bb king has played on numerous es gibson guitars ( es-5, es-335, ...etc ) thus