When I bought my iPhone I did download the Song and listen to it every until I memorized the lyrics without even looking at some papers with the lyrics on it. If your the type of music lover that listen to 1 song in a day that you'll understand me. The band is not huge when they produce the song and there is no music video either. When it became a success every music station and even the search engine (searches) go crazy about the song. Even though its a simple song to sing or even to play but still its became popular, I think because of the tempo or beat. What do you think?