In this digital world, Twitter is the most preferred and one of the favorite social media sites ever as it is the largest network in the world. There are more than 2 to 3 million active users per day and 5k+ tweets per seconds on Twitter.

Regarding business, most of the marketers have no idea about the Twitter Marketing and its benefits & features. Simply tweeting and re-tweeting isn’t enough to market your services. Twitter has its own significant analytical tools to understand the basics of engagements.

Twitter Analytics is a free and open analytics platform to everyone. It provides its users with full fledged information. If you tweet about your company, brand, services, etc, you will get full access of your tweets and followers. Keep this record by tracking the tweet impressions, per link clicks, retweets, etc.

Some of the Twitter Analytic Tools are as below:

• Tweet Activity

Being engaged in Social Media Marketing helps to generate more leads or customer engagement driving traffic to your websites. Performance of your tweets can be compared month over month using this tool.  You can have a record of user click on tweets in the dashboard section (number of views, retweets and favorites). With this information, you can be aware about the type of content that will evoke the biggest reaction from users.  Use tweet activity dashboard to see in-depth metrics of individual tweets.

• Twitter Cards

In Twitter Cards, you can include images, videos, audio, and download links. Twitter cards are attention grabbers compared to plain text tweets. In business, with the help of twitter cards you can control how your content shared and display in tweets. Twitter cards are exclusive. With this, you can also get complete analytics of the engagement you receive from the tweets.

• Followers

The most critical competitiveness is to keep the users engaged with you. Follower’s dashboard provides with graphs measuring follower’s growth over year. Follower’s dashboard is loaded with followers insights.

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