2017-08-17 20:40
When inviting tenders from suppliers, you should always ask: “If your existing supplier withdraws their service, how would you ensure business continuity?”
Your company may be ob… Read More
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Simon Ward Uk Blog
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nd out more about Simon Ward – Birmingham based marketing expert, CEO, entrepreneur and industry thought-leader. Discover his work with pioneering marketing technology company, ITG (Inspired Thinking Group).
On this site you can read insightful industr
2017-07-16 16:37
People talk about ‘Death by PowerPoint’, but the biggest killer in marketing is not PowerPoint, but its Microsoft stablemate: the Excel spreadsheet.
Among the numerous big brands… Read More
2016-07-20 11:26
We’ve known for a while that agile marketing – continuously developing and refining your marketing activity to improve your response to unfolding events and customer activity &nd&hell…Read More
2016-07-13 10:54
This week, I’ve welcomed aboard a recruitment manager at ITG – our first person wholly dedicated to this task. In the past, recruitment has been handled by individual department… Read More
2016-06-16 11:23
The most successful businesses are those with the most open employee communications. Simon Ward explains how you can strengthen staff engagement and morale as your business grows through a c… Read More
2016-06-10 15:49
Marketing Week recently quoted advertising guru Sir John Hegarty as saying, “Brands are populated by people who don’t understand the basics of marketing.”
Is he right? And… Read More
2016-05-23 12:35
Keep creativity alive in a world of distraction
“Yes, I’m a marketing manager, but really I’m a project manager… I just don’t have the resource to be creative… Read More
2016-04-27 14:44
Simon Ward explains how, by using Media Centre and SP, Inspired Thinking Group has solved the conundrum of local marketing.
As your company grows, and operations silo, having a complete view… Read More
2016-04-11 13:29
Simon Ward explains how a day can make a big difference to marketers – especially when it’s dedicated to innovation.
I’ve always been immersed in technology. As CEO of SP G… Read More
2015-12-21 10:58
Simon Ward discusses marketing resource management and return on investment.
Last year, Harry in sales brought 20x his salary and costs into your business. When things get tough, you’r… Read More
2015-11-20 10:59
A little over twelve months ago, we were pleased to welcome Heineken as a client. One of the most celebrated brands in the world, the prestigious Dutch brewer runs marketing campaigns across… Read More
2015-10-28 11:41
Simon Ward discusses the many reasons a company might rebrand, some admirable, some less so.
The dreaded rebrand
For instance, a company’s reputation may have become tarnished thr… Read More
2015-09-14 10:04
Outsourcing your creative or artworking needs to external agencies is a given in marketing. After all, that’s where the expertise lies, and where the resource can be scaled to your req… Read More
2015-09-11 15:43
In every company there are disagreements. It wouldn’t be healthy to employ people who agree with you on everything. You need people who not only come up with their own ideas, but who q… Read More
2015-09-01 14:57
Simon Ward discusses partnership with boutique retail agency, Vitamin.
Giving retailers a boost
Some of our biggest retailers are facing major challenges: the prevalence of no-frills, lowest… Read More
2015-07-29 13:48
Let your staff grow
Delegation is hard. As a CEO, you love your business – you care about every department, every person and every client. You probably even concern yourself with wheth… Read More
2015-05-26 11:26
Engineering your supply chain
I’m extremely pleased to announce that Inspired Thinking Group has been appointed to manage the print procurement of shopping centre manager and owner, in… Read More
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