Whether you are a fan of the Khardashains or not, there’s no denying their popularity. While some of the clan, such as Kim and Khloe, seem to have relied mainly on their family name and looks to gain their fame, at least one member of the clan, the younger sister Kylie Jenner, is somewhat more business savvy. She found a way to use her name and looks to create her own cosmetics business empire. And it’s been so successful that it’s said that in the next year she could be the youngest self-made billionaire in history. Although there is some debate as to whether the term “self-made” is accurate in her case, since she is from a rich family and all, there is no doubt she has become quite the successful businesswoman. So what can other business leaders learn from her about building a successful empire?

• Passion

Kylie has a passion for makeup and fashion, so she focused her business on that. Business leaders should also play to their passions. If you don’t care about your product, it will be evident to others. If what you are selling makes you happy, you will put more effort into selling it so it will make others happy.

• Platform

Kylie has a large platform of followers. She has one of the largest fan bases on Social Media. This allows her to reach a large marketing audience, and has also allowed her to form the manufacturing and distribution partnerships she needed.

• Market

Kylie realized there was an unmet market that she could take advantage of with her products, and she seized the opportunity. Businesses should do the same and be on the lookout for market opportunities that they can take advantage of, and if there is an unmet market need, they should try to find a way they can fill it.

• Target

Kylie new exactly the type of market she wanted to target when she first started her business – teenagers just like her. She also knew the best way to reach them. Businesses need to be just as aware of who their target market should be and how to reach them to get the best marketing results.

• Building a brand

Kylie was smart in knowing that her celebrity status could only get her so far. It would get her in the door, but it wouldn’t matter if she didn’t have a great product, a loyal fanbase, and great customer experience. She startec by building her personal brand before she endorsed or released any products. Then she created her own niche within her family’s empire, to separate her from her siblings, and focused on it with partnerships and endorsments. When things looked promising, she released her first line of products. Businesses need to follow a similar path and start by building up their own brand to build awareness and get a fanbase interested in their products.

• Marketing

Kylie has used social media to her advantage and done the majority of her marketing through it, and it has been a critical component of her success. In just a few years, and without using any paid advertising, her company has become a full-service, direct-to-consumer beauty brand and a social media powerhouse worth almost a billion dollars. Other businesses should take a cue and make the most use of social media that they can in terms of marketing and customer outreach.

• Be hands-on

Kylie is actually very hands-on when it comes to running her business.  According to her, “I wake up and immediately check what orders are coming in—what’s selling the best,” Kylie shares with Fast Company. “My manufacturer brings me products every day. I have a spot in my house, my creative room, and we just have meetings after meetings.” Business leaders need to know what is going on with their business.

• Anticipate market needs

According to Kylie, she thinks about what sort of product she would want and what other people would want. If she finds a market need, she tries to fill it, such as creating a perfect color match for lip liner and lipstick. Successful businesses need to be able to anticipate market needs so they can try to fill it before someone else does.

To find out more about Kylie Jenner and how she grew her wildly successful business, and what you can learn from her success, you can go here, here, here, here, here, here, here and here.

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