For many in the business world, including marketers, industry influencers have long been known to be important players that can help businesses grow. Even being seeing as an industry Influencer can help someone’s business grow. Influencers are considered to be somewhat authoritative about and within an industry/niche and so have some power and reach in that area. Influencer marketing is great and powerful means for businesses to get themselves known. It’s great for increasing brand awareness and company exposure by social means. Many businesses and marketers know this but don’t know how to effectively harness the power of influencer marketing. So what is the best way to harness this power? Here are a few ideas to get you started:

1. Know the Influencer

When you reach out to an influencer to connect with them, be sure you know who you are targeting. Don’t just reach out to any influencer since you can end up targeting the wrong influencer-i.e., an influencer who is not in your industry/niche and whose subject area and background don’t reflect the purpose of your content. Research your prospective influencers and contact them through their preferred social channels.

2. Mention Them

If you share content on social media that could be useful to an influencer in some way, such as being helpful, inspiring or relevant to them and/or their audience, mention them in some way (such as tagging the post with their Twitter handle) that will get their attention. You could very well earn a reshare or retweet from them, especially if the content is about them.

3. Curated List

If you want a great way to create content that will be shared by influencers and thought leaders, then make a curated list and include their name on it.

4. Ask

Don’t be shy. Ask them to contribute to a guest post your blog. Not only will you get great content posted on your blog, but you will gain credibility for your blog. Also, they will likely the post on their own networks, which means you will be able to reach a whole new audience. One good way to increase the likelihood they will contribute is to limit the amount of work they will have to do, and one way to do that is to interview them.

5. Quote

Add expert commentary or quotes to your long-form content. It’s a great way to add credibility and inspiration to your content. Just be sure to link back to the original source and give the influencer a heads-up that you used it. Who knows, they may even share the post with their networks.

6. Do an “Ask Me Anything”

If you can get an influencer to spare 30 minutes of their time to do an “Ask Me Anything” segment on Twitter or Reddit or such, you can dramatically increase your audience and brand awareness. All you need is a willing and great influencer, a good hashtag, and a good promotional plan.

7. Testimonial

Try to get testimonials from an influencer. Share an early version of your content with them before you publish it and get a testimonial from them saying how good the content is. You can then add the testimonial to your landing page and promo assets and give the influencer a “lazy tweet” or something short and simple to share on their networks about it (and include a link to your landing page with it).

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