2019-10-09 09:52
Veronica Holmes Appointed as Principal Consultant
RMS, part of BluprintX, has expanded its sales and marketing consultancy team with the appointment of Veronica… Read More
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Marketing Automation Resources & Marketing Tech Blog | Bluprint Blog
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Here you'll find the latest resources in Marketing Automation & Technology. Stay ahead of the curve on all marketing trends with the Bluprint blog! Sign up Now!
2019-06-12 09:03
BluprintX are pleased to announce that we’ve been shortlisted for the Best Place to Work in Digital (SME category) in Computing’s Digital Technology Leaders Awards 2019… Read More
2019-03-06 16:12
I’m proud to announce our latest partnership with localisation-automation experts, Cloudwords. As their exclusive partner in EMEA, Bluprint will be combining its immense knowledge of t… Read More
2019-01-24 09:38
It’s been eight months since the EU’s General Data Protection Regulation came into enforcement. This data privacy monster shook not only organisations in EU member states but als… Read More
2019-01-09 14:29
Bluprint Global is pleased to announce Laura Baxter as their new Strategic Director for North American operations. Previously Vice President of Marketing North America for Yellowfin BI, a Ga… Read More
2018-09-06 10:02
"All the data. In your palm"
Does this sound familiar?
The ongong digital transformation means there’s now a technological solution for almost every aspect of your business. Marketing… Read More
2018-06-28 09:09
Get your mindset, skillset and toolset right
Building a new marketing ecosystem without derailing your business is by no means an overnight project. Because… Read More
2018-05-14 09:02
How diverse is your marketing team and how extensive is your strategy to develop that diversity for everyone’s benefit? Read More
2018-05-01 10:06
“After GDPR”
A lot of time has been dedicated to preparing organisations and departments for GDPR but little time has been dedicated to the aftermath. It’s not a thought th… Read More
2018-04-25 00:30
CX Technology Consultancy Group Expands Operations into Asia-Pacific
(25 APRIL 2018 – LONDON, UK) – Bluprint X, the customer experience (CX) te… Read More
2018-04-19 10:49
Drawing inspiration from cold statistics and clinical data can first appear difficult and counterintuitive for a creative. Data still carries a very unhuman stigma among many of those whose… Read More
2018-03-28 16:30
Data has become paramount for modern businesses and their potential for success, growth and innovation in the future. In recent years, it’s been very much the fashion to collect as muc… Read More
2018-03-26 16:30
The cumulative effect of having cleaner and more accurate data results in transformational change in your enterprise’s ability to provide a seamless experience to your consumers and dr… Read More
2018-03-19 15:52
The definition of personal data within the General Data Protection Regulation (GDPR) means that anonymous online identifiers such as cookies and device IDs are well within its scope Read More
2018-03-14 16:42
AI is with us and is already producing some great results for marketing departments around the world.
Recommendation engines, AI generated content pieces, Ad optimisation, sophisticated sear… Read More
2018-03-01 10:27
Bluprint has taken on FIS Global Vice President of Global Marketing Operations, Colin Day, as a Non-Executive Director. In his new role, Colin will be working with Bluprint’s managemen… Read More
2017-12-18 17:03
Bluprint partners with charity, Engineers Without Borders UK in 2017.
This year we held our annual kick off event in The Box, at FACT Cinema, Liverpool. Popcorn… Read More
2017-08-30 10:30
When it comes to dealing with GDPR are you focusing solely on the threat of bank breaking fines and the dread of restructuring a whole area of your organisation to meet regulation?
For a lo… Read More
2017-07-18 13:27
Marketing maturity is at the heart of all marketing automation projects. The correct assessment of your current state can make or break your marketing automation adoption and subsequent usag… Read More
2017-06-12 11:08
Bluprint has recently been through a rapid period of growth across our offices around the globe. We’re proud to announce our newest team members: … Read More
2017-06-07 13:23
If you control or process any data regarding citizens of the EU, you now have less than 12 months to make sure your business is fit to comply with the Union’s new, stricter regulations… Read More
2017-05-31 16:24
When it comes to marketing automation, people expect a lot from the technology. It’s true, the different platforms out there can do incredible things. But so many are still finding tec… Read More
2017-03-28 08:12
The amount of advertising exposure customers receive online is tremendous so it’s no wonder the use of ad blocking software is growing (read more here). Privacy concerns, irritation at… Read More
2016-12-12 10:08
Marketing automation has been around a while now. Organisations and departments are normally familiar enough with the name to have round-about definition of the concept.
“Marketing au… Read More
2016-11-15 11:50
Bluprint is proud to announce a brand new partnership between ourselves and Workfront. As one of Workfront’s newest EMEA partners, we’ll be helping support their growth across th… Read More
2016-10-05 10:30
Continuing a global expansion as the trusted authority in marketing and advertising technology, Bluprint Global today welcomes on board Urs Blickenstorfer as the Regional Director for Contin… Read More
2016-08-12 15:07
Marketers in the Professional Services industry have it rough...
It’s no secret that they’re constantly under pressure to do more with less, generat… Read More
2016-08-12 10:41
From strategy to segmentation, data to dynamic content, when it comes to marketing, you know the value that you bring to your Financial Services organisation. But the question is - does the… Read More
2016-05-25 15:45
Financial technology organisation, FIS Global, having just implemented a marketing automation platform, required a way of measuring their content & content syndication efforts.
With man… Read More
2016-02-04 14:53
Big Data Predictions & Trends for 2016
This year is going to be huge for Big Data. In this blog, I’m going to share with you our top 4 ‘… Read More
2016-01-27 08:58
Historically, marketing as a department was often hit and miss. Scattergun campaigns with metrics that were difficult to track. While luck wasn’t quite the rule of thumb, it would play… Read More
2015-10-15 11:39
Data has an ever-growing hold on the marketing world. Data-driven marketing is on the rise throughout the world, are you ready to tackle the challenge and grasp the opportunities?… Read More
2015-10-07 14:35
Learn more about the technology that could help you retarget the right people with the right services whilst refining your marketing and advertising strategies… Read More
2015-10-07 14:17
Discover how a data management platform will can leverage customer insight and help maximise your advertising spends.
We promised you a technology that could hel… Read More
2015-09-17 12:39
Revenue Performance Management (RPM) is one of the most important business concepts to emerge in this decade. Your success as an organisation depends upon it. And your career as a leader may… Read More
2015-09-17 11:28
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many struggle to align their people, processes and technology to achieve the very goals th… Read More
2015-09-17 11:11
As a marketing automation user, you’re undoubtedly well aware of the potential of using your marketing automation platform (MAP) in conjunction with your CRM. The question is whether y… Read More
2015-09-17 10:49
Weighing the pros and cons of marketing automation as a concept can be a daunting task for those unfamiliar with the technology; more than just budget outlay the technology requires full com… Read More
2015-09-17 10:29
If your engagement rates are still low but you have continued faith in the quality of content produced by your writers, where do you look next?
We’v… Read More
2015-09-17 10:19
A fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face has recently been published… Read More
2015-09-17 09:59
Lead scoring is the process of defining how sales-ready your leads are. In some form or another, it’s likely that your organisation has some means of doing this. But has your team set… Read More
2015-09-17 09:43
The key to Sales and Marketing alignment and goal transformation is through the effective use of Marketing Automation.
Marketing automation is pretty much… Read More
2015-09-15 15:58
Its all too common that Marketing draws leads, that Sales can't convert. This is where Lead Nurturing comes into fruition.
It’s a frustrating &ndash&hell…Read More
2015-09-15 15:29
Marketing can suffer from a crisis of credibility, it can be the perception that marketing exists solely to support Sales. This is not the case!
In most B… Read More
2015-09-15 15:09
Have you found that control has shifted; the buyer is in the driving seat – and Sales are left in a seemingly vulnerable position with no less pressure in terms of ROI or accountabilit… Read More
2015-09-15 14:17
At executive stakeholder meetings, the number one topic of discussion is never the upcoming marketing program or the new brand strategy – it’s almost always the sales forecast… Read More
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