Video content is on the rise and very popular nowadays. It can be a great Tool when done correctly to grow your brand and convey a message. Here are some reasons why video content can be a great tool for your company:

Improved SEO

Utilizing video content will have a positive impact on your website’s SEO. Adding videos and strengthening your SEO will increase your chances of a front-page Google result by a significant amount.

Stronger Consumer Attention

Video has proven to receive more Consumer Attention than any other medium. With social media, people have become used to videos being a main source for knowledge and entertainment.

Better Email Click-Throughs

Email marketing is a widely used method for many companies. But will your email’s content resonate with your customers? Will they read it? Studies have found that adding a video to emails can double the click-through rates.

Stronger Emotional Connections

Video is the most powerful way to evoke emotions, especially online. It works because it offers all different attributes beyond traditional content, like facial expressions, tone of voice and music.

Check out some of the videos we have created for our clients on our YouTube channel!