When selecting a new healthcare provider, there are many factors that you consider. Do they accept your insurance? How far is their office from your home? Are they board-certified? Are they even accepting new patients?

For many Americans, these questions are important, but not deciding factors. According to Becker’s Hospital Review, the amount of time a physician spends with each patient is extremely or very important to 80 percent of Americans when choosing a provider. This expectation of healthcare professionals to be attentive and friendly above all else is testament to the consumer demand for community based experiences.

The same study by Becker’s Hospital Review revealed that a negligible 8 percent of Americans mention a “knowledgeable” physician as an important factor in what makes a high-quality physician. This means that no award, certification or professional testimonial will overrule bad bedside manner in the mind of the modern patient.

This does not mean consumers disregard quality care. Rather, they crave quality through personal, meaningful connections with their care providers. Modern practices and shining reviews may bring customers to your office, but human connection and empathy are what will keep them coming back and referring others to you as well.

Patients want a doctor who cares and is willing to take time to listen to everything they have to say. They want the best technology and modern approaches, but more so they want a doctor who they can trust will be thorough using those tools. They want a front desk staff that knows their name. They want to find a genuine human connection.

How can you show potential patients and clients that you are the provider with the latest technology, most effective practices and most personable staff? With impactful and medically appropriate videos displaying both your professional chops and personal touches to show viewers that you know what they care about and that you’re willing and able to give it to them.

The tools in the production world today make this easier than ever. With 3D medical animation, and innovative storytelling techniques, members of the medical community can now educate their target audiences with impressive and meaningful content. Whether your intent is to sell a product, attract new clients or establish yourself as an established member of your medical community, you are always selling an experience.

The experience that you choose to sell can vary based on your goal. If you are looking to show your compassionate, caring nature, consider a video to introduce your team to clients. Go the extra mile by providing footage of them interacting with patients in the office. After this, consider requesting video testimonials from said patients regarding your attention and care in the office.

Testimonials are a tool that can be used to sell products as well. Rather than having a medical professional or robotic voice over rattle off information on your product, ask a satisfied client to speak on his or her experience. This not only shows that your methods are successful, but reinforces the sense of community that consumers are looking for. The most personal your promotional content is, the more consumers will relate to it and seek more information and services.

Providing this type of genuine care and receiving the recognition you deserve begins with you and your staff and continues with the client, but always comes back to you.

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