2021-08-25 13:52
Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking i… Read More
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Marketing Works Blog | Columbus Ohio B2b Marketing Blog
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2021-08-10 18:47
It is unreal how time flies! This summer is almost over, and with that ends my internship. I have learned an exuberant amount at Marketing Works in the past few months and am thankful for al… Read More
2021-05-27 18:06
Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on… Read More
2021-05-17 18:05
Hi everyone! My name is Alie Intihar and I am delighted to announce that I am the newest Marketing Works Intern! I could not be more grateful for this opportunity to learn through value-driv… Read More
2021-05-01 18:19
Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company… Read More
2021-03-13 17:06
I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B)… Read More
2020-08-04 23:10
COVID-19 has, and will continue to, impact many experiences for all of us. And this was by no means an exception for my time at Marketing Works. When I started my Internship with Marke… Read More
2020-07-28 14:37
As B2B marketers, what would you expect to be the highest ROI drive within your marketing efforts? According to Litmus, an email-first marketing platform, email is the highest ROI drive in a… Read More
2020-07-08 13:00
Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, soc… Read More
2020-06-27 23:54
I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared str… Read More
2020-06-22 13:00
Hello everyone, my name is Maggie Broadfoot. I am thrilled to be Marketing Works’ newest summer intern! I am very excited to be a part of such a notable company. Currently, I am a Mark… Read More
2020-05-21 16:48
It makes sense that during a global pandemic, companies are facing increasingly difficult challenges. However, while it is understandable that not everything can go perfectly, there is one s… Read More
2020-05-07 13:13
During a time of recession, companies are faced with making tough decisions, including where and how to cut costs. But, as we discussed in last week’s blog, investing in growth-related… Read More
2020-04-29 19:19
Last week, our blog was centered around how to approach business in a downturn economy. This week, we want to focus on how different approaches you take now could impact your business in the… Read More
2020-04-24 16:03
There’s no question that the United States, and the world as a whole, are in an economic downturn. Due to COVID-19, we could see a repeat of the 2008 recession, and some experts even t… Read More
2020-04-10 16:12
During this unprecedented time, it’s understandable that business disruptions, lack of focus, anxiety and even technology overloads are wreaking havoc with even the best client/vendor… Read More
2020-04-07 14:47
This week, we want to talk about the importance of creating a 90-day plan, especially during a time like now where businesses aren’t sure what is going to happen next. While this is a… Read More
2020-03-26 13:00
Over the past decade, as technology has become more advanced and virtual communications have become the norm, more people have started working from home. In some industries, such as web deve… Read More
2020-03-19 15:14
Given the current situation we are all facing due to COVID-19, the feeling of uncertainty is more prevalent than ever. With events being cancelled daily, travel restricti… Read More
2020-03-04 11:30
Hi everyone, my name is Sam Kowalski and I’m excited to be Marketing Works’ newest intern! As a recent graduate of Ohio State’s Fisher College of Business, I’m… Read More
2020-02-21 20:00
After five months working as a Marketing and Communications Intern with Marketing Works, the experience I have gained has been priceless. Throughout my time here, I have participated in a wi… Read More
2020-01-28 16:46
The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that… Read More
2020-01-21 21:31
We continue our series on 2020 marketing trends with trend #5: Solving the Challenge of Dark Social Sharing.
Understanding Dark Social
It may sound ominous, but “dark” social tra… Read More
2020-01-15 14:35
As a follow-up to our last blog, Consumer Relationship Trends for the New Year, Marketing Works is bringing you an in-depth look at another trend: kick the bad habit of banking on short-term… Read More
2019-11-05 17:19
As 2019 draws to a close, Marketing Works has its sights set on the future. Through research and experience, we discovered key trends in digital and content marketing that will be increasing… Read More
2019-10-09 17:27
My name is Tim Pallotta, and I’m excited to be joining the Marketing Works team as an intern! I’m grateful for the opportunity to apply the marketing skills I have learned thus f… Read More
2019-07-26 15:52
Over the past several years, podcasts have quickly picked up steam and became a daily listen for millions of people around the world. Podcasts are digital audio that is available on ma… Read More
2019-07-09 17:01
At Marketing Works, we live by our four core values, which are “We Get It.” “We Do What it Takes.” “We Do the Right Thing.” and “We Care.” We… Read More
2019-06-05 14:00
Creative, curious, proactive and results-driven are just a few words that describe me.
My name is Kelly Scheer and I am Marketing Works’ newest Senior Account Manager. I have alw… Read More
2019-05-23 11:30
L-R: Bill Kiefaber, President of Marketing Works; Jason Carpenter, Owner/President of Environmental Pest Management and Rob Krohn, VP of Marketing at Epcon.
On May 16th, 2019 Marketing Works… Read More
2019-05-14 15:04
Hello, my name is Wil Intihar and I’m very excited to join the team as Marketing Works’ newest intern. I’m beyond thrilled to be a part of such a highly touted agency, wher… Read More
2019-03-28 21:48
The Refectory Restaurant and Bistro (Refectory) has long been Columbus’ finest dining establishment. In fact, it is one of the only restaurants in the nation that has received the AAA… Read More
2019-02-18 16:50
On a personal level, I live by this quote. But as a marketer, my sole aim is to make sure the integrity and success of our clients is known far and wide so as to expand their brand and incre… Read More
2018-10-15 18:17
Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and sha… Read More
2018-09-26 19:40
Hello!
My name is Valerie Klette-Cusher and I am very excited to be the newest member of the Marketing Works team!
Ever since high school I knew I wanted a career that allowed me to b… Read More
2018-05-31 14:57
Anyone who’s ever worked with, for, or around me knows that even in the very early stages of owning a business, I always talked about “what I would be doing next.” I think… Read More
2017-12-17 19:29
It is with great enthusiasm and pride that we announce effective December 1, 2017 Bill Kiefaber has taken over as the ‘partner in charge’ at Marketing Works. Following a multi-ye… Read More
2017-12-14 16:49
How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision?
Your prospective and current customers are at d… Read More
2017-12-06 22:42
This year we continued to see significant merger and acquisition activity in workers’ compensation and expect this to remain a trend in 2018. While this is an exciting time filled with… Read More
2017-10-04 16:42
Technology continues to advance and Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) are becoming a key part of improving the overall experience and outcomes of… Read More
2017-08-30 18:35
One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our… Read More
2017-08-14 17:16
Looking back at the past seven months, I can’t believe how much I have learned as an intern here at Marketing Works. The experience and knowledge I have gained is more than I could hav… Read More
2017-08-10 18:03
Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potent… Read More
2017-04-26 16:35
Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and shar… Read More
2017-03-17 15:28
As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know how they define success?… Read More
2017-02-10 23:04
Marketing Works has had the pleasure of working with many tremendous business partners in our 30-year history. A couple of the key criterion we use in selecting business partners is that the… Read More
2017-02-09 22:35
Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and to wat… Read More
2017-01-23 18:39
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audience… Read More
2017-01-10 19:53
Hello! My name is Julia Gilmore and I am so excited to announce that I am the newest Marketing Works Intern. I cannot wait to begin my journey working for such a successful company, where I… Read More
2016-12-19 15:46
Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack th… Read More
2016-11-30 17:01
How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest… Read More
2016-11-16 15:42
How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to… Read More
2016-10-24 14:17
We are very excited to announce our new Account Coordinator, Morgan Phelps!
Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator rol… Read More
2016-10-21 19:40
Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity to attend Adva… Read More
2016-10-06 15:59
It’s hard to believe that my Marketing Works internship is coming to a close. I’ve learned so much during my time as an intern, yet I still feel like I’ve barely scratched… Read More
2016-09-27 20:19
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audien… Read More
2016-09-14 18:38
Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, have you had opportunities to learn and g… Read More
2016-08-31 13:46
Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the c… Read More
2016-08-04 16:39
EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer
At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has tr… Read More
2016-07-29 16:38
If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels… Read More
2016-07-21 13:20
Hi, there! I’m Morgan Phelps, Marketing Works’ newest Marketing Communications Intern. I’m truly excited to be a part of the Marketing Works team, and I’m thrilled t… Read More
2016-06-16 15:07
After more than six months, my time at Marketing Works is finally coming to a close.
I’ve been able to work on projects for clients in nearly every major industry, from steel to techno… Read More
2016-06-06 16:53
Emmalee Kalmbach
We love to be a conduit of success for everyone we touch, and this is especially the case for our amazing interns.
Many of our interns have gone on to illustrious careers in… Read More
2016-05-31 17:21
Drum roll please…
There’s a new face at Marketing Works! We’d like to offer a big welcome to our new Public Relations Specialist, Amanda Amsel.
Amanda is responsible for… Read More
2016-05-16 15:35
On any given day Google receives 3.5 billion search requests; in a year, 1.2 trillion. Does your business capitalize on this by standing out as a potential source for information and knowl… Read More
2016-05-02 16:14
The B2B buying cycle has never been more complex. Not only is the demographic of the buyer changing, so is the decision-making process. With technology at everyone’s fingertips, buyers… Read More
2016-03-16 12:54
In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses were on at least… Read More
2016-03-11 18:26
So you have happy clients, now what?
If you haven’t been capturing their endorsements, you should start. Client testimonials are one of the most powerful tools for building brand cre… Read More
2016-03-02 15:48
Don’t blink. You might miss the next big social media update. In the last couple of weeks three of the big social platforms have all announced major updates. What do these updates me… Read More
2016-02-26 18:18
One of the founding principles of Marketing Works is to serve as a conduit of success for everyone we touch, and our interns are no exception. Our three-month internship program sets our i… Read More
2016-02-19 18:03
It’s no secret that companies have been cutting media clips for years. But just cutting clips alone only reveals half the picture if you don’t know how your competitors are fari… Read More
2016-02-10 18:24
When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook pictures should b… Read More
2016-02-05 18:36
In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public relations. In… Read More
2006-06-07 11:16
Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not only professio… Read More
2006-06-07 11:16
With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture. For now, compliance with governm… Read More
2006-06-07 11:16
Hello world, my name is Pete Pajor and I’m proud to announce that I am Marketing Works’ newest intern. The journey getting to this point has been a long one and I’m very ex… Read More
2006-06-07 11:16
Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don&r&hell…Read More
2006-06-07 11:16
Marketing Works is all about being a conduit of success to everyone we touch. We take all successes seriously, big and small. Whether it’s gaining a new client or receiving an aw… Read More
2006-06-07 11:16
I can’t believe my internship at Marketing Works is coming to a close! These past three months really flew by. This is the third internship I’ve had, but the first one where I di… Read More
2006-06-07 11:16
It’s every college basketball lover’s favorite time of the year – March Madness! This is an exciting time with all of the upsets, Cinderella stories and last minute three-p… Read More
2006-06-07 11:16
Hello! My name is Emily Kishler and I’m the new intern at Marketing Works. I graduated from Miami University in December of 2013 with a Bachelor of Arts in Mass Communication. I’… Read More
2006-06-07 11:16
It is no secret that some industries aren’t exactly thriving right now – the energy industry being one of them, specifically pertaining to oil and gas. Over the past month, gas p… Read More
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