2021-10-22 06:08
Hey everyone, I'm sure you've heard of Sonic Mania APK. It's a sonic classic game that was released a few years back. So what is Sonic Mania? Sonic Mania is a 2D platformer (a typ… Read More
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403-forbidden Blog
nextmarketing.com.au/blog
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Next Marketing can help you devise a marketing strategy, implement a social media plan, and build a solid marketing plan to help you attract more customers and expand your business.
2018-01-09 18:45
We are living in a time when the visual is all-important. While it’s hard to imagine a world where visual design doesn’t have a huge place in our lives, many believe that visual… Read More
2018-01-08 18:45
Email segmentation and behavioural targeting are a part of so many successful marketing strategies these days and as a marketer you can and should be taking advantage of the many tools out t… Read More
2018-01-07 18:45
When we look at our customers and how they buy from us it’s usually with a focus on making that final sale, but looking at the end result and neglecting the process can be detrimental… Read More
2017-12-14 18:45
Email remains one of the most powerful sales tools you’ll find anywhere and email is something that brands that want to be successful need to take full advantage of.
There is no other… Read More
2017-12-13 18:45
Technology in its many and varied forms has exploded on to the media scene and transformed it beyond recognition. Physical newspapers have been replaced with online news, many people these d… Read More
2017-12-12 18:45
When it comes to creating that perfect sales email it’s not all about content. Appearances will make a big difference to whether or not your email gets opened and read. People tend to… Read More
2017-12-11 18:45
App marketing is a competitive industry and while most brands know about the benefits of creating a specific app for their users, once the app is out there, getting the word out among all th… Read More
2017-12-10 18:45
Creating the perfect sales email might take a bit of time and effort but it’s well worth it. Email marketing remains one of the most effective ways of increasing website traffic, impro… Read More
2017-12-07 18:45
While marketing and sales are two very different skills, as a marketer there may still be times when you’re called on to sell. If you have a dislike or even a fear of selling you are n… Read More
2017-12-06 18:45
Instagram has become a hugely successful social media platform in recent years, with over 700 million users worldwide. User engagement is high on Instagram when compared to other platforms l… Read More
2017-12-05 18:45
As a marketer you can no longer afford to ignore the opportunities offered by mobile. While mobile marketing used to be an optional extra, now it’s a necessity but it does come with a… Read More
2017-12-04 18:45
Measuring the results of your social media marketing strategy is essential if you’re going to get a clear picture of where you’re at and improve in the future. Without a clear un… Read More
2017-12-03 18:45
Testimonials are among the most powerful sales tools out there and whatever industry you’re in, it’s always well worth encouraging your customers to leave great testimonials and… Read More
2017-11-30 18:45
SEO is one of those essential business tasks that many of us procrastinate on – I know I have in the past! The general opinion of search engine optimisation seems to be that it either… Read More
2017-11-29 18:45
We all have to deal with difficult people at some stage and if you are in the business of marketing and growing a brand, chances are you will come across a few challenging people at one stag… Read More
2017-11-28 18:45
Are you sick of THAT client? You know the one I mean – everyone has at least one. Every time the phone rings and their name flashes up your finger hovers over the ignore button, their… Read More
2017-11-27 18:45
If you’ve been paying attention (and even if you haven’t!), you’ve probably heard plenty about the benefits of marketing automation for small businesses and soloists. While… Read More
2017-11-26 18:45
As a soloist, marketing is an activity that probably takes up a significant amount of your time. This is time that could be better spent elsewhere and there is one no brainer strategy that c… Read More
2017-11-23 18:45
In my last post I covered the basics of data democratisation and the many ways organisations can benefit from allowing access to data across employees of all levels and departments. In this… Read More
2017-11-22 18:45
Many law firms are struggling to see the benefit from their marketing efforts, according to a recent report by Calibrate Legal and Totem Partners. While a significant number of legal organis… Read More
2017-11-21 18:45
What does it take to become an influential CMO on social media? A recent report from Forbes looked at the characteristics and habits of 50 influential CMOs around the world. The CMOs were ch… Read More
2017-11-20 18:45
Professional services organisations are notoriously difficult to brand. While most product-based organisations have got to grips with the concept of unique and consistent branding, in profes… Read More
2017-11-19 18:45
Many marketers face a number of challenges when it comes to proving the success of their marketing strategy. As a marketer you’re often asked to show evidence of the efficacy of a part… Read More
2017-11-16 18:45
If you’re marketing and growing a business in the B2B arena you’ll know how important LinkedIn is as a tool for growth. While LinkedIn has been around for many years, there have… Read More
2017-11-15 18:45
Data democratisation is one of those phrases you’ve probably heard bandied about over the last few years, but do you know what it really means? While you might not realise it, data dem… Read More
2017-11-14 18:45
You probably already know how important loyalty marketing is but how much of your time do you actually spend marketing to your existing customers and encouraging them to come back time and t… Read More
2017-11-13 18:45
Hate selling? You’re not alone. If you are in business for yourself, your entire livelihood depends on your ability to sell, but like most things in life, if you hate doing something y… Read More
2017-11-12 18:45
Customer experience is the mainstay of any successful organisation, but what about if your customer base is in Asia? Asian consumers, while similar in many ways to Australian ones, do have d… Read More
2017-11-09 18:45
Do you want to be at the top of your field? As a marketer, being a CMO for a large organisation is generally considered to be the top rung of the career ladder. If you’ve got career pr… Read More
2017-11-08 18:45
When sending a press release, many people question whether or not they should send an image as well. The general consensus among journalists is that they want to spend as little time as poss… Read More
2017-11-07 18:45
When you hire a professional PR firm to help you get more visibility for your business, the main thing you’re paying for is their personal contacts with journalists and publications.
W… Read More
2017-11-06 18:45
Press releases are a key tool when it comes to getting PR for your brand or organisation, but if they are going to be in any way effective, your press releases need to be written like press… Read More
2017-11-05 18:45
In the last blog in this series, we discussed the pitfalls of the follow up call when you’re trying to make a good impression on a journalist and convince them to cover your story.
Ano… Read More
2017-11-02 18:45
Public Relations are a great way to get free exposure for your brand and if you can successfully get a mention in a major publication, the results can be dramatic. When it comes to being suc… Read More
2017-11-01 18:45
When it comes to marketing yourself effectively over social media, it’s all about creating compelling content. Even if you’re not a professional copywriter, it’s more than… Read More
2017-10-31 18:45
You will have heard of IQ as a way of measuring intelligence, and you’ve probably also heard of EQ, emotional intelligence, which has become more popular in recent years. So what&rsquo&hell…Read More
2017-10-30 18:45
Online marketing is a huge focus for most businesses these days and getting on to the first page of the search engine results is the holy grail of small business marketing.
Unfortunately, SE… Read More
2017-10-29 18:45
Instagram is one of the most popular social media marketing platforms out there and smart brands are increasingly turning to Instagram to build followers, engage their customers and grow the… Read More
2017-10-26 18:45
Virtual Reality (VR) may be the next frontier for marketers but the technology is new and this is leaving many brands scratching their heads and wondering how exactly to make use of VR to en… Read More
2017-10-25 18:45
When was the last time you reviewed your homepage? If it’s been a while, it’s probably well worth taking a look. For the majority of website visitors, your homepage will be the f… Read More
2017-10-24 18:45
Testing is part of any effective marketing strategy. If you’re going to give a new strategy a try, you can read up on theories until they are coming out of your ears but at some stage… Read More
2017-10-23 18:45
The NBN rollout across Australia is under way (despite it not reaching Flemington yet where I live!) and this means that for many people, especially those in more remote areas, they are able… Read More
2017-10-22 18:45
Marketing automation is a strategy that has been around for a number of years now and as automation technology has developed, so have a wide range of tools and systems to make marketing auto… Read More
2017-10-19 18:45
Blogging has been around for years now and it remains a highly effective way to improve your search engine rankings, increase visibility and engage visitors to your website. While it does ta… Read More
2017-10-18 18:45
Do you use personas in your marketing? You aren’t alone – creating personas is a great way to determine who you are targeting with your marketing. Personas also give you a solid… Read More
2017-10-17 18:45
Send time is one important factor in email marketing that many of us don’t think about. You might know what day of the week is best for your email recipients but have you ever thought… Read More
2017-10-16 18:45
In many parts of the world, including Australia we are still conditioned to work to a set number of hours each day. Unfortunately, sitting in front of your computer for eight hours a day doe… Read More
2017-10-12 18:45
Many marketers these days are drowning in data and this is due to a combination of increased data gathering technologies along with hyper personalisation. Hyper personalisation is when data… Read More
2017-10-11 18:45
Automation is not new in the world of online marketing. Along with audience segmentation and personalisation, marketing automation forms one of the most popular marketing strategies in 2017… Read More
2017-10-10 18:45
Search engine marketing is the cornerstone of any successful marketing strategy and there are a number of key insights that can be gained from applying simple psychological principles to the… Read More
2017-10-09 18:45
LinkedIn is a fantastic platform for B2B marketing and they have announced two more features that are going to make it easier than ever for B2B marketers to grow their brands on LinkedIn. Th… Read More
2017-10-08 18:45
Social media platforms like Snapchat have been growing in popularity over the last few years and they have evolved from being a purely social platform to become a serious marketing tool for… Read More
2017-10-05 18:45
Marketing is an industry of rapid change, and whatever time of year it is, you’re bound to come across hundreds of ‘must do’ marketing strategies and predictions for the fu… Read More
2017-10-04 18:45
Influencer marketing has really taken off in the last year or two and many brands large and small are now starting to get involved. The benefits of influencer marketing are many, if you do i… Read More
2017-10-03 18:45
You just have to spend some time on social media to see that the digital world is becoming more and more interactive. Consumers these days are not happy to just view an ad or a piece of cont… Read More
2017-10-02 18:45
Technology has done a lot for marketing, especially in the area of metrics and data. These days we can measure just about every aspect of our marketing and get endless reports on clicks, vie… Read More
2017-10-01 18:45
Most successful events are the result of weeks of planning and stress. The feeling of relief once they are over can be immense but the work doesn’t stop once the last guest has left. C… Read More
2017-09-28 19:45
While paid advertising will always have its place in marketing, getting yourself mentioned in the mainstream media is still one of the most effective ways of raising your profile and boostin… Read More
2017-09-27 19:45
There are two different types of pages you can use to spread your content through LinkedIn. It’s a good idea to know and understand the difference between the two so you can better mee… Read More
2017-09-26 19:45
No matter what product or service you are trying to sell, writing is an important part of your marketing efforts. Whether you are sending out a press release, updating your organisation&rsqu&hell…Read More
2017-09-25 19:45
Business owners are busy people. If you started your business to opt out of the standard five day workweek in the quest for a better work life balance and more leisure time you probably got… Read More
2017-09-24 19:45
No matter what type of content you are writing, whether it is a blog post, article, status update, press release or even an email, the headline is one of the most crucial parts. A good headl… Read More
2017-09-21 19:45
As a marketer in the B2B sphere you can’t afford to neglect your clients but many marketers I speak to go too far in the other direction. When your livelihood depends on keeping your c… Read More
2017-09-20 19:45
If you’re a marketer on a budget, no doubt you have either seriously considered or currently use email marketing as one of the strategies in your business to generate sales and increas… Read More
2017-09-19 19:45
Perhaps up until now, you have had the time and resources to take care of most of the marketing in your business yourself, or you have a team that has been able to handle everything themselv… Read More
2017-09-18 19:45
As a business owner, I meet many other business owners through the various networking activities I am involved in. There is usually an automatic rapport and often (and sometimes surprisingly… Read More
2017-09-17 19:45
Has your marketing spend blown out of all proportion? Maybe the costs are creeping up and you aren’t sure where you are going wrong.
There are a number of common reasons why marketing… Read More
2017-09-14 19:45
As a marketer you’re responsible for bringing leads into the top of your organisation’s funnel, but in the early days it can be hard work. Marketing tends to gain momentum after… Read More
2017-09-13 19:45
Trying to market and grow a business can be tough. I can speak from experience as I grew the Next Marketing business single handedly from nothing. As a marketer, whether you are in start up… Read More
2017-09-12 19:45
Brands are everywhere.
Where once branding was largely the domain of the large product based business or even fast food outlets, branding as a concept has now crept into service based busine… Read More
2017-09-11 19:45
It seems that hashtags are everywhere and most marketers these days have jumped on the hashtag bandwagon. When used appropriately, hashtags can be a powerful marketing tool and are especiall… Read More
2017-09-10 19:45
Getting ‘back to basics’ is similar to doing an audit. It’s about pulling out all of your marketing, advertising and sales materials and reviewing each piece to ascertain i… Read More
2017-09-07 19:45
Deciding how much to budget for marketing is one of the most important tasks you will do each year, but it’s often difficult to know if you’re getting it right. Too high a budget… Read More
2017-09-06 19:45
Instagram is one of the most effective social media platforms around, but it’s also one of the most commonly ignored by marketers who often prefer to stick with the safer options of Fa… Read More
2017-09-05 19:45
Despite the recent popularity of social media and content marketing, email marketing is still a force to be reckoned with, and a great tool for marketers. Make sure your email marketing is l… Read More
2017-09-04 19:45
Having travelled to various countries over the past few years, I sometimes wonder why a business works so well in one market (country) yet is a complete failure in another?
The answer is of… Read More
2017-09-03 19:45
Winning business can be tricky (at any stage of the business lifecycle) however, as a marketer you may feel that price is your main competitive factor, particularly if you are just starting… Read More
2017-08-31 19:45
Are you fed up of hearing about the benefits of social media marketing for businesses? Then you are really not alone. At networking events I regularly encounter business owners who tell me q… Read More
2017-08-30 19:45
Are you sitting at your computer today pondering where your marketing spend is going? You’re not alone! Many marketers start with ambitious plans, then get a bit busy and lose track af… Read More
2017-08-29 19:45
Organising events and workshops is a great way for brands to build their reputation and expand their reach but they can be a headache if things don’t go according to plan.
Planning an… Read More
2017-08-28 19:45
Any business that wants to compete needs to have a strong online presence. The problem is that unless you’re a big corporation with a huge marketing budget it can be hard to get notice… Read More
2017-08-27 19:45
Are you looking for new design ideas? Maybe you want to update your visual marketing materials or give your brand a new lease on life. Staying in touch with what’s hot and new in 2017… Read More
2017-08-24 19:45
If you’re trying to grow your sales you’ll already know that you need to focus on leads first. Without a steady flow of leads coming into your organisation, you’re not goin… Read More
2017-08-23 19:45
Having run my own business for a while now, I have been fortunate to work with a cross section of people, companies and industries. From my own observations, I frequently come across six com… Read More
2017-08-22 19:45
I’m not quite sure when this happened, but at some point in the last decade, email went from being a modern, time saving business tool to an intrusive burden that sucks all our time an… Read More
2017-08-21 19:45
We’ve all heard that a picture tells a thousand words and this has never been truer than in the era of smartphones and visual content on social media. In spite of this, I’m still… Read More
2017-08-20 19:45
One of the challenges of marketing any business is the inevitable budget dilemma. Just how do you effectively represent your brand, gain new customers and grow your business with little or n… Read More
2017-08-17 19:45
When was the last time you looked at your organisation’s website? If it’s been a few years since you had your site designed, chances are it could use a bit of re-evaluation. Webs… Read More
2017-08-16 19:45
Marketing any service can be time consuming and if you’re like most marketers, you probably don’t have time to waste on ineffective marketing strategies. Many of the guidelines t… Read More
2017-08-15 19:45
In uncertain economic times and with concerns about the future, many consumers are more reluctant to spend money than they have been in the past. A general trend towards focusing on cost sav… Read More
2017-08-14 19:45
Social media marketing is a big deal these days and chances are every marketer is at least vaguely aware of the need to do something, somewhere on social media, no matter how big or small th… Read More
2017-08-13 19:45
Successful marketing is all about taking risks. If you are going to be a successful marketer in any industry you will need to take calculated risks on a regular basis and this is where it&rs&hell…Read More
2017-08-10 19:45
Time is of the essence for most marketers. When you’re first getting started (and even once you’re established) it’s easy to feel pulled in a dozen different directions at… Read More
2017-08-09 19:45
If you’re a business marketer, here are some marketing tips you should consider for your next marketing plan. Whether you are putting together the plan yourself, as part of a mar… Read More
2017-08-08 19:45
While email marketing has been around for a number of years now, even in 2017 many organisations still face fines and enforcement action for contravening spam laws. If you want to ensure you… Read More
2017-08-07 19:45
Do you shop around for a better price and/or service? I do this myself as a business owner and also as a consumer. I also respond to briefs from clients who are doing the same. This is a nor… Read More
2017-08-06 19:45
As a marketer, you don’t want to have to pay a fortune in online advertising costs. Although paid advertising has been dominating the search engine results for a while, it is still pos… Read More
2017-08-03 19:45
When I’m working with my clients I often get asked for tips on how they can stay current and innovate. Staying relevant is a battle for any business, especially the ones that have been… Read More
2017-08-02 19:45
As a marketing manager, you represent your business. This means you’ll probably find there is a fair amount of blurring between your personal and professional brands. Now, it’s j… Read More
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