| Pepsi's Social Vending System |
Why did people start to use Vending machines more often? First of all, it’s about distribution. You can place it where your target customers are. Sampling and testing are really easier than traditional retailer. Branded machines are located in
a high-trafficked located thus you can have better feedback as media placement. The machines also give brands another way to build a direct connection with the consumer.
3 great vending machine campaigns
| California beverage brand Active's pedal-power vending machine. |
Another fun campaign is Pepsi’s "Social Vending System". The machines allow consumer buy PepsiCo drinks for their friends. You can send your gift with personalized text message or even video. Pretty cool stuff!
California beverage brand Activate have set up pedal-powered vending machine that rewards consumers with free drinks, if they are pedaling for 30 seconds. Vending innovations are always fun to watch, but it’s hard to imagine one more appropriate for
a fitness-oriented brand than one that uses pedal power.
a fitness-oriented brand than one that uses pedal power.
And my favorite; “Coca-Cola Happiness Machine” . It makes spread your happiness with another. This special vending machines give you lots of bottle Coca Cola to share, pizza or huge sandwich to eat together with your Coca Cola! They really understand how to connect with the heart. Let’s watch the video.
Are you spreading your happiness with your customers?
