2019-07-25 20:42
Comparing Team Collaboration Tools Read More
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In Retrospect Writing Services | Chic Wordplay That Sticks Blog
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Professional blog focusing on content marketing strategy and campaign execution, blogging strategy and writing tips, social media marketing tools and strategy, publicity and media relations strategy for B2B and B2C brands.
2019-07-12 14:00
Finding the Right Image Marketing Tools for Non-Profits Pablo to Lumen5 Read More
2019-06-21 14:28
Comparing Image Marketing Tools Canva to Boomerang Read More
2019-06-07 14:33
Sample Media Kit for Non-Profits
A strategically executed PR campaign can help non-profits achieve national and international attention for their causes. It can also help attract well known… Read More
2019-02-21 02:37
Get access to 445+ templates that can help you improve all facets of your inbound marketing efforts — from content planning to infographic design.
Sourced through Scoop.it from: blog… Read More
2019-02-21 02:18
In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered.But we know we can count on…
Sourced through Scoop.it f… Read More
2019-02-17 19:25
Discovering Social Media Marketing Influencers
In my previous post, I covered what influencer marketing is, how to develop an influencer marketing strategy and how to find the right influenc… Read More
2018-11-15 22:22
Best Infographic Tools
As you might remember, I’ve previously covered a list of easy to use, inexpensive/free online tools that non-profits can use to create amazing visuals. Th… Read More
2018-11-01 23:46
What is Content Curation
In a perfect world, you’d have all the time in the world to create compelling and informative content that lets audiences know who you are and what you’r… Read More
2018-10-18 16:23
When you’re working on promoting your next fundraising event or a thank you initiative to long-time donors, you want to add a visual punch in your campaigns, to make it more exciting… Read More
2018-10-12 18:15
Ghostwriting 101
I’m thrilled to announce that I’m expanding my writing services (which include copywriting, freelance writing (such as articles, ebooks & white papers) &&hell…Read More
2018-10-05 21:22
What is Brand Journalism
Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events wit… Read More
2018-09-21 16:40
After sending out an email newsletter promoting an event, have you been noticing a lower click through rate and social media shares, compared to the previous campaign?
Has event attendance… Read More
2018-06-13 14:00
I’m pleased to announce my brand new 2017-2018 Unit Publicity Portfolio that showcases my experience in running PR campaigns and media relations strategies for indie film & televis… Read More
2018-06-06 14:15
THE CHALLENGE
As a unit publicist with experience running public relations campaigns for short films, an actor at a film festival and a horror film moving through a competition, this… Read More
CASE STUDY: Unit Publicity & Media Relations Campaign For Season 3 Of APTN’s Moosemeat & Marmalade
2018-05-30 14:30
THE CHALLENGE
As the unit publicist for APTN’s third season of the Indigenous cooking series, Moosemeat & Marmalade, this production stood out from my other indie film projects for… Read More
2017-12-19 21:21
Whether it’s the mad rush of the Christmas season or the busy summer sales rearing their heads, it can be tough enough to manage staff, new inventory and customer inquiries, without t… Read More
2017-11-15 15:30
If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage… Read More
2017-10-06 14:30
For those of you who have been following my blog, you know how much I love and support indie film. I’ve written about some of the goofy B-movies that I love, covered some awesom… Read More
2017-09-07 14:00
In working with clients across several industries such as tourism and hospitality and film and television, I’ve noticed a major trend.
With their priorities ranging from business deve… Read More
2017-08-12 16:30
If you’ve been following my blog, you’ve probably seen the in-depth previous posts on the different ways to achieve a better film financing strategy, extensive options on where… Read More
2017-07-06 14:00
For those of you avid readers who have been following my blog, you’d recall that a few months back, I posted about the amazing Storyhive library of animated & live action short fi… Read More
2017-06-11 01:41
If you’ve been reading this blog, then chances are that you’ve come across my earlier posts on film distribution (for short films, feature films & web series), why it&rsquo&hellip…Read More
2017-05-17 13:30
Hello All,
My latest freelance contribution to Jeweller Magazine across the pond in Melbourne, Australia focuses on the best social media monitoring tools out on the market for jewellers to… Read More
2017-05-10 14:30
Hello All!
I wanted to share with you the interview I did with the talented & incomparable film maker and podcast host Max Cole out of LA. In this interview, we chat about my work… Read More
2017-05-06 23:18
After taking a bit of a break for Easter and then getting sidetracked by other work, I’ve come back with a film list I haven’t done before.
I started thinking about some of the… Read More
2017-04-08 15:00
Although I’ve been working on and watching some amazing films lately, this year is the first year that I’ve actively paid attention and supported the Storyhive project. In a nut… Read More
2017-04-02 20:25
Hello All,
As I’ve been doing more unit publicity work in film & television in last few years and looking into new opportunities to continue to help amazing narratives in film… Read More
2017-03-29 14:00
Hello All,
Some travel/tourism project updates for you! I’ve written an article on behalf of Cathay Pacific for Vancouver Magazine on their luxurious new A350 plane. Anyone who wants t… Read More
2017-03-27 14:15
If you’re following me on Twitter or happened to read any of my tweets, I’m sure you’ve noticed a theme: I love to show my support for the amazing stories behind indie fea… Read More
2017-03-18 15:00
If you read our previous blog post about the Top 10 Best Ways to Promote Films & TV Shows, it’s a safe bet that you now have some cool & fun ideas for your next marketing camp… Read More
2017-03-04 15:15
THE CHALLENGE
As unit publicist for the Crazy8s Film Event, developing the PR campaign for the film event as well as managing the publicity for all 6 winning teams during production, on set… Read More
2017-02-16 15:15
As a marketing communications professional, my first exposure to the world of advertising, public relations and social media was actually through a Nike campaign some 20 years ago. This par… Read More
2017-02-03 15:00
Deadpool Billboard Campaign
Starting a marketing campaign for a new movie or TV show isn’t an exact science but there are a couple of crucial elements that shouldn’t be forgotten… Read More
2017-01-24 15:30
If you read Part 1 of our Why Publicity Matters series, you would’ve received some tips on why publicity is a vital part of any marketing plan for your film or TV show and how you can… Read More
2017-01-12 15:30
Being that 2017 is a new year and I’ve been slowly getting involved with doing PR for more indie film projects (more updates on that coming soon!), I decided to do some digging into my… Read More
2017-01-03 15:30
When you have a new film project, web or TV series or a short and you want to share it with people, what do you do? You talk about it with friends and family and you create a presence on so… Read More
2016-12-29 15:00
After seeing some great lists, chock full of ideas to help boost creativity, I thought I’d share my own list of great tracks, books and movies that help me get over writer’s bloc… Read More
2016-12-16 15:15
Church in the northern town of Holmavik.
In part two of my three part series on my recent travels to Iceland, I’ll be focusing on interesting and fun facts about Icelandic history, inc… Read More
2016-12-05 15:30
Actor Peter Dacunha with Dean Norris at the Remember premiere, TIFF 2015
My first time ever doing PR for an actor was a definitive eye opener and a great professional challenge to get as muc… Read More
2016-11-28 01:51
One of the best film projects I’ve had the privilege of developing a strategic PR campaign for continues to be the horror film Black Land. Over a three week period, pitching the PR re… Read More
2016-11-21 21:26
A view of the Reykjavik skyline from the observation deck of the Perlan.
On a recent trip to Iceland, I had the opportunity of a lifetime to explore the city of Reykjavik and the rest of the… Read More
2016-10-13 00:33
It’s been many a month since I last posted on this blog. Projects for clients and other companies took precedence, but I’ve learned a lot along the way that I hope to share with… Read More
2015-03-24 14:30
Planning a vacation should be about enjoying the journey of discovering all the options of destinations, attractions and activities available to you-and avoiding the stress of last-minute c… Read More
2015-03-24 14:30
Planning a vacation should be about enjoying the journey of discovering all the options of destinations, attractions and activities available to you-and avoiding the stress of last-minute c… Read More
2015-03-17 13:45
When you’re planning a soundtrack for your wedding, there are three aspects you have to keep in mind: what kind of music do you and your future spouse like, what kind of music do you… Read More
2015-03-10 14:15
Whether you’re searching for materials to create the perfect centerpieces for your wedding reception or personalizing bottles of wine or photo frames for your guests to take home afte… Read More
2015-03-10 14:15
Whether you’re searching for materials to create the perfect centerpieces for your wedding reception or personalizing bottles of wine or photo frames for your guests to take home afte… Read More
2015-03-03 15:30
You’ve booked your ceremony and reception venue, purchased your dream dress, ordered your favorite flowers and are en route to completing your custom, creatively unique invites-now wh… Read More
2015-02-24 14:45
Now that you’ve booked a venue and you’re making headway with finding your dream dress and creating your uniquely customized wedding invitations; it’s time to turn your at… Read More
2015-02-17 15:15
You’ve got a wedding date set and the venue to hold it in, now you have to find somewhat to notify your guests about the wedding.
Are you looking to create your own invitations by han… Read More
2015-02-10 15:15
So you’ve found a great ceremony site and an awesome reception venue, maybe you’re currently working on getting your really cool and creative ‘save the date’ reminde… Read More
2015-02-03 15:00
After some time to come down from the high of getting engaged, you’ve no doubt slowly started looking to doing some wedding planning. Maybe you’ve even started looking into a fe… Read More
2015-01-26 23:06
If you’re newly engaged and find yourself overwhelmed by questions from family and friends and the sheer amount of things that have to be done for a wedding, from getting a reception… Read More
2014-12-23 17:29
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine… Read More
2006-06-07 11:16
After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how co… Read More
2006-06-07 11:16
After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal com… Read More
2006-06-07 11:16
For this post, I decided I’d do something a little different. Since I’m always looking for new insights, tips and guides for new tools in marketing, in a continual bid to educate… Read More
2006-06-07 11:16
The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketin… Read More
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