2024-02-22 08:23
The post What AI Content Policies Should Your Organization Have? appeared first on Watier Ong Strategies.
AI chatbots are amazing tools that can help us with various tasks, such as finding a… Read More
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WO Strategies is founded by Katherine Watier Ong. For twenty-five years, she has been passionate about creating and implementing strategic integrated marketing plans, including strategies for the National Cancer Institute, American College of Cardiology and more. She founded Watier Ong Strategies (WO Strategies, LLC) to help in-house marketers develop and implement stronger digital marketing strategies.
2023-02-01 23:48
The post Google’s Search Generative Experience & Perspectives appeared first on Watier Ong Strategies.
What is it? Google’s new search interface is now available to test in t… Read More
2023-02-01 23:48
The post Why .govs need an SEO strategy appeared first on Watier Ong Strategies.
Discover why federal agencies need an SEO strategy and the common challenges faced by .gov websites from an S… Read More
2022-04-12 18:30
Get ready for GA 4 or find a Google Analytics alternative.
What is happening?
Universal Analytics is being discontinued and will stop tracking in July 2023.
AND
If you want to… Read More
2022-01-06 15:15
Happy New Year!
2021 as a year was full from all angles. WO Strategies assisted with a platform migration of its largest site to date. The site had 16 subdomains, 2M URLs, and 35M backlin… Read More
2020-05-18 14:08
If you’ve ever wanted to illustrate to your developers why Googlebot needs to be considered a target website audience segment, this post is for you.
Why create a Googlebot persona?
Wha… Read More
2020-04-07 17:15
The post How to write for Google’s Featured Snippets appeared first on Watier Ong Strategies.
Editor’s note: Post updated on August 5th, 2022. Disclaimer: Some of the links below… Read More
2020-04-07 17:15
Some of my clients are big federal agencies who are already ranking in Google’s top 10 for their content but are not being displayed in the top featured snippet. If you to are in the s… Read More
2020-02-05 20:47
Interested in optimizing your audio assets? This post is for you.
Optimizing podcasts and audio assets for search is a relatively new effort, and now it has even more focus from Google in re… Read More
2019-11-11 14:29
Are you working to figure out how to calculate the search share of voice (SOV) but don’t have an enterprise search tool at hand to do it for you? This post walks through how I develop… Read More
2019-10-16 13:48
In September, I attended both the DC Digital Marketing Summit and the Advanced Search Summit. I really learned a ton from both shows, but the one new idea that I took away from the Digital M… Read More
2019-10-03 18:19
I’m going to get technical with you all because once I see an SEO issue with more than one client, I feel compelled to put together a sort of PSA. This is one of those “don… Read More
2019-09-09 15:38
August was a great month for enjoying the last part of summer, catching up on a few personal development projects, launching new services, and seeing one of my kiddos off to her first day of… Read More
2019-08-29 14:36
Are you working on a Google Scholar site that could be more optimized for Google search? Then this post is for you.
Over the past year, I’ve been working with professional journals tha… Read More
2019-08-06 10:46
July was a busy month for me where I was able to join other amazing panelists (Duane Forester, Evan Kirstel John Morabito, and Mike Cooley) at the Voice Summit in Newark to talk about the op… Read More
2019-07-22 17:15
The marketing industry is all a buzz about the potential of voice search.
Estimates are that the number of Voice Assistants in use are predicted to jump threefold to 8 billion by 2023 from 2… Read More
2019-07-11 15:37
This month I learned a ton about what you CAN’T measure when doing SEO. Keep an eye out for a future post, but you’ll see hints of what you can’t measure in the SEO measure… Read More
2019-06-28 06:36
It is known that Google is the dominant search engine in the US with 84% of the market.
But did you know that when it comes to voice Bing powers almost as many voice search enabled devices a… Read More
2019-06-05 10:23
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements, since there was quite a few.
I also sp… Read More
2019-05-29 10:21
You might have noticed something weird in your analytics starting in March 2019.
Its partially because your website visitors from Safari browsers on both mobile and desktop had the expiratio… Read More
2019-05-02 20:38
Usually I start off these monthly updates with what I’ve learned this month, but I didn’t want to bury the important Google announcements. You can see my excitement and key takea… Read More
2019-04-09 20:21
Google Search Console Data can be misleading
I’d actually like to walk through the ways in which the data Google gives you is misleading and why I recommend that my clients use ranking… Read More
2019-04-01 15:06
March was a crazy month for search and social news.
First, Google randomly announced it hasn’t been supporting rel=prev and rel-next recommendations (it turns out it hasn’t for y… Read More
2019-03-25 16:57
Did you see the Google announcement that they don’t use rel=prev and rel=next?
The SEO community is in an uproar around not being told that this signal has not been used by Googl… Read More
2019-03-01 18:21
Below you’ll find the SEO, social media research and tips that you should absolutely read and bookmark. I’ve also inlcuded what I (a marketer who has been doing SEO for 15+years)… Read More
2019-02-07 19:24
Are you just getting started in managing an in-house SEO program for a brand or organization and not sure what SEO management tool to pick?
Many of my clients are managing a program that doe… Read More
2019-02-05 16:11
Search and social news and what I learned about SEO last month…
Over the last year I’ve been sharing SEO and social media news with you monthly and I’ve decided to change… Read More
2018-12-31 20:00
Wow. 2018 is coming to a close and what a year it has been for search updates! It’s also been a big year for me personally and professionally. It’s been nice over the last n… Read More
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