What is Content?
Content is anything that is of value to your target audience who you want to be your customers and eventually your promoters ( Word-of-mouth)
Content is supposed to be niche specific, it doesn't make sense for a fitness blog to post content about Technology and stuff because it loses its relevancy.
Content is what drives revenue in businesses, without content a business in the Digital Marketing ecosystem cannot simply communicate it's value proposition. The content has to be of value to your target audience, hence it shouldn't consist of the 'ME TALK'.
'Content is the King'
Content is the king, this phrase has been massively democratized. We have often found this phrase as we wander across the world wide web.
If your content is extremely good, then that does a lot of organic reach for you. You don't have to spend on paid promotions. 'Good Content' possesses specific traits that make it so good.
Those Traits are:
Niche-specific
Of utmost value to your target audience
Trendier
Catchy
Relatable
Resourceful
For example, Moz's revenue generation model is through their SaaS solution Tool i.e Open Site Explorer. It's a Search Engine Optimization assistance tool. Hence content on Moz's website can be found about search engine optimization, in fact, they are having a tab titled learn Seo dedicated entirely to search engine optimization. Likewise, Moz on its social media platforms shares this content to make it go contagious.
This is Moz's content strategy through which they generate awareness, leads, & makes conversions.
Tools for Content Marketing
BuzzSumo is a great tool to do thorough research beforehand. With the help of this tool, you can find the noisiest content from the keyword that you search. For example, using its research tool you can search "Digital+Marketing" and it will enlist content making the buzz. Buzz as in social media engagement, shares, backlinks.
Medium: Medium is a publishing platform, somewhat similar to LinkedIn. In Medium you can create content from scratch and have it posted and shared OR you can import your already published blogs to get extra views. As for engagement, in Medium you get applause and comments.
How To Re-Publish Your Existing Blog Posts On Medium To Drive Extra Traffic Read this great article by ShoutMeLoud to learn about Importing already published articles.
Canva: Canva is a great easy-to-use tool to create beautiful graphical images with prepopulated templates, themes, stock photos, & calligraphy.
This is the image that I have created using Canva, which I shared on my Facebook page: @FollowDigitaLMarketingClub
