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Vanhishikha Bhargava | Startup Marketing Blog
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A marketing blog for startups, entrepreneurs and small businesses. Sharing tried and tested hacks across digital.
2023-10-11 16:57
“I see it, I like it, I want it, I got it” – are they the lyrics to a popular Ariana Grande song or the secret to creating a good content marketing strategy? It’s bot… Read More
2023-09-26 18:15
Content marketing has become the gold standard for any SaaS marketing strategy. It builds brand authority, helps you connect with your target audience, and drives results throughout the cust… Read More
2023-07-25 08:11
Find out what content design is and why it plays a vital role in content marketing.
Let’s be honest: you can spend hours or days creating and optimizing the best content piece for you… Read More
2023-05-05 12:06
Can you use in the logic of jenga in content marketing for B2B? Let’s see.
“Marketing is no longer about the stuff that you make but about the stories you tell.” – Se… Read More
2023-04-19 07:44
Learn how a content mind map can revamp your brand’s content marketing strategy.
Creating quality content for marketing consistently is not easy.
Be it for social media, the company b… Read More
2023-04-01 23:30
Learn how to get started with B2B webinar content marketing.
In the past few years, the practice of hosting a webinar has gained popularity, and when done well, it has proven very effective… Read More
2023-03-21 12:02
Learn how to create an infographic for B2B SaaS content marketing.
In today’s visual generation, social media channels like Pinterest and Instagram have exploded onto the scene and cap… Read More
2023-03-13 23:30
Learn how to write cornerstone content that gets your B2B company more organic traffic.
You wake up to thousands of articles, blog posts, and infographics published daily in your niche, all… Read More
2023-03-10 06:48
In this post, we’ll cover all you need to know about creating an effective B2B case study to help your business stand out from the competition.
Proving the efficiency of your product o… Read More
2023-02-28 11:19
In this article, you will learn about the latest internet sensation, the ground-breaking AI-enabled ChatGPT for content marketing.
As the digital world and technology are progressing rapidly… Read More
2023-01-27 11:38
Learn how to use programmatic content for B2B marketing.
SEO is becoming increasingly complex with each passing year as the markets are getting more and more competitive. Developing an… Read More
2023-01-18 10:53
Learn all about the new Google Content Rating Framework E-E-A-T.
When content marketing entered the marketing scene, it was original, innovative, and broke all the traditional marketing norm… Read More
2023-01-09 19:10
Learn how to use capture habit for better content marketing.
Ideas do not come flashing down on a fixed schedule; they tend to arrive when you least expect them. You don’t always… Read More
2022-12-27 23:30
Learn how to diversify your B2B content marketing mix.
“Content is king” is a phrase many would’ve come across when it comes to marketing. This holds true now more th… Read More
2022-12-20 17:41
Learn how to create an SEO content strategy that meets marketing objectives and goals.
It’s no secret that many organizations today prioritize content marketing, and attracting new lea… Read More
2022-12-14 17:22
Learn how the Google Helpful Content Update impacts your B2B content marketing strategy.
Google dominates the global search engine market, with around 83% of the market share as of Ju… Read More
2022-11-23 23:30
Learn all about the content marketing growth framework.
As the world of B2B content marketing grows, so too does the number of businesses that are trying to make it work. In fact, according… Read More
2022-11-18 19:50
Learn all about creating a content marketing strategy using GA4 BI tools.
We live in a world that’s developing dynamically and is constantly driven by data.
Everything is changin… Read More
2022-11-06 23:30
Learn how to create good content that engages your target audience and wins on the search engine.
Creating quality content is a significant aspect of a successful marketing strategy… Read More
2022-10-19 12:15
Learn everything about content repurposing for better marketing.
According to a report, B2B marketers spend an average of 33 hours a week creating new content.
Conceptualiz… Read More
2022-09-29 15:49
Learn more about the importance of original content in marketing.
In today’s world, most brands leverage the power of content in spreading the word to create recognition for their b… Read More
2022-05-18 16:06
Don’t know when to get started with content marketing? Let’s talk about the right time to invest in content marketing.
Content Marketing WORKS!
Here’s a few excessive stati… Read More
2022-05-03 18:55
The startup boom is a real thing! Despite the downturn predictions after the pandemic, 2021 saw a record breaking 1.4 Million new business applications, which is 400K more than 2020! Especia… Read More
2021-07-11 10:06
Copywriting tips that actually work.
Copywriting is hard. While only a true writer would be able to relate with that statement in its entirety, as a marketer, you would agree that writing co… Read More
2021-03-19 10:00
You only have 24 hours until your Instagram Story disappears. That’s exactly why you need to make it count. And that’s exactly where storytelling on Instagram comes in.
Luckily… Read More
2021-01-12 17:13
Content Advertising: How To Maximize The Impact Of Your Content Marketing Efforts By Leveraging Paid Ads For Distribution
Here’s a quick refresher on the state of content marketing and… Read More
2021-01-07 16:08
Just out of curiosity, have you ever wondered how many new pieces of blogs go live every single day? What according to you would be a reasonable estimate? Ten thousand? Hundred? Heck, a mill… Read More
2020-12-17 06:53
B2B marketing isn’t just about how well you package your product, how well you’ve crafted your marketing message or how well you’ve walked your prospects through the produc… Read More
2020-09-28 11:07
Content marketing. Storytelling.
You can’t do one without the other today.
Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches… Read More
2020-05-21 11:41
Note: We’ll be updating this blog as more details become available.
Times are changing and consumers are changing the way they shop as well. The latest stay-at-home orders due to the C… Read More
2020-04-28 15:38
COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. Afte… Read More
2020-03-27 09:36
COVID-19. Coronavirus. This no longer needs an introduction. The outbreak has impacted all our lives – personal and professional. But as we combat the virus and move into quarantines t… Read More
2020-01-13 05:00
With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can… Read More
2020-01-02 05:00
B2B content marketing involves a lot of heavy lifting. From different types of content to extensive content marketing strategies to SEO, the average content marketer has multiple content pro… Read More
2019-08-25 15:27
Continuing on the series of using different tactics for Shopify app marketing, it’s time to cover social media. Despite the increasing amount of noise on social channels, it still rema… Read More
2019-08-05 10:00
You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of… Read More
2019-07-29 06:48
Shopify is one of the fastest evolving eCommerce platforms in the digital landscape today. And I don’t just mean for brands that are able to take their products online. I am talking ab… Read More
2019-06-04 20:43
Your customer might be shopping on-the-go with multiple tabs and browsers open on his mobile device. He might do the browsing online and choose to buy in-store. Or, it could be otherwise &nd&hell…Read More
2019-03-19 17:31
*This article by Sarah Pritzker first appeared on Youtubetomp3shark.com
What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in… Read More
2019-03-11 14:01
Content is ingested in various forms – the written word, pictures, sound/podcasts, and videos. And while you can’t choose one over the other in your marketing mix it is clearly i… Read More
2019-03-06 10:30
2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan fol… Read More
2019-02-28 15:37
Most of us start blogging and social media marketing with an unbeatable enthusiasm. So did I. Now, when I look back, I laugh at my downright stupid planning. Just because Google Panda loves… Read More
2018-12-27 10:00
You might have read about the importance of having a content strategy in place, for the success of your business. That’s because the content is at the core of whatever you plan to achi… Read More
![How To Be Successful In Enterprise Marketing [Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13097/1309741-2989351917.w320.jpg "How To Be Successful In Enterprise Marketing [Infographic]")
2018-12-22 07:00
Think about your marketing. You probably wish you had unlimited resources so that you could devote more time to its planning and execution. Because the thing about marketing is—there&r&hell…Read More
2018-12-17 08:30
Quality content might win you the much-coveted title of a thought leader and a ‘sweet’ rank on Google’s first page. However, it doesn’t guarantee conversions. You can… Read More
2018-12-16 08:56
You have heard this a thousand times already, but content marketing is riding the high wave and will continue to do so for as long as the consumer market wants to make informed purchases &nd&hell…Read More
2018-12-10 14:30
If there is one all-important design element that works in favour of a banner ad or a social media post or even a YouTube channel, it is the combination of the design’s visual appeal a… Read More
2018-12-02 07:54
You’ve probably heard a lot about brand safety this year. With bigger brands like Adidas, The Guardian and others taking extreme steps like pulling out their ad campaigns from YouTube… Read More
2018-11-10 13:13
Content marketing is no longer a ‘new’ marketing tactic. It is one of the most used ways for a business to achieve their goals, and like the other tactics, it is constantly evolv… Read More
2018-10-28 19:35
If you look around carefully enough, there is literally a product for everything. I mean, I just came across a milk-as-a-service product and if you call that a boring idea, you’re prob… Read More
2018-10-21 00:00
When content marketing stormed into the digital space, it became all about the customers. Something that started off as just a mere way to explain product features and services better, becam… Read More
2018-10-07 17:13
Businesses that invest in content marketing, generate 69% more leads than those that don’t. But setting up a content marketing strategy, running your content engine and optimizing for… Read More
2018-09-22 20:46
The B2B startup space is evolving and if I may use the word, literally exploding with technologies like machine learning and artificial intelligence coming into play. Bravo on the job… Read More
2018-09-03 13:17
A little news for everyone that’s been following my posts, my work and been having endless conversations with me over the years. It’s time we take our brainstorming sessions onli… Read More
2018-08-10 07:38
When I started off with content writing, I used to believe that great copy is all it takes for a piece to get maximum readers. But as I started writing more and more, it dawned upon me that… Read More
2018-07-22 09:57
I have learnt a lot on the go and the one thing I can say about content marketing, is that no one completely understands what it is all about. Most of us are just trying to keep up with the… Read More
2018-06-10 09:08
There is literally no way you can do without content marketing. The consumer wants to be educated before being sold to. Especially when comes to B2B! That is why B2B content marketing is a c… Read More
2018-06-03 17:04
If you don’t know it already, content is ruling the marketing landscape. There are 91% of B2B marketers and 86% of B2C marketers that believe content marketing is what their business n… Read More
2018-02-06 04:30
Posters are a great tool for advertisers, small businesses, propagandists, protestants and any other groups trying to communicate a message. But more often than not, the only place that most… Read More
2017-12-20 04:30
The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers… Read More
2017-12-14 14:46
Distributed teams are pretty common for brands who want to work with the best of talent from across the world. While this of course leads to success for most, there are those that lose out o… Read More
2017-12-06 10:48
Chatbots are the talk of the town and email has been a go-to channel for marketing since ages. But when there are already multiple marketing channels available to a typical business, how doe… Read More
2017-11-20 18:06
The eCommerce craze started in India way back in 2004 when eBay launched its operations in the country. Then followed Flipkart and Myntra in 2007, who with dedication and unique payment mode… Read More
2017-11-08 08:34
The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, s… Read More
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