Introduction

It’s an uphill process to keep up with Google ranking factors, as their algorithm seems to be evolving on daily basis. But this can be a cakewalk if you maintain your SEO strategies updated and also promptly compile with all on the page/Off page SEO elements.

“Google only loves you when everyone else loves you first.”

Now let’s see what is too hot, too cold and just right way to go about with On page SEO.

• Too hot is nothing but spam which simply means “repeating the same keyword everywhere and risk getting filtered”
• Too cold means “ Don’t worry about it and just let Google do as it wishes. Missing a lot of traffic.”
• Just right is a simple strategy that will be profitable to the organization. This implies that “ rather than repeating a keyword use a mixture of synonyms, related words and word forms.

Now let’s see ways to improve your sites on page SEO  

Don’t overdo just Focus /

Don’t overdo simply stay focus/

Don’t overdo the best way is keep it simple

Before getting started on the SEO elements the golden rule here is not to overdo with any of the following SEO elements. Never set your goal to shower a lot of Keywords onto your page. The fact is that the Google has unleashed the over optimization penalty that targets websites that have too many keywords in it. So when it comes to keywords keep your keywords simple and strong for each page of your website.

SEO Friendly URL

The first 3-5 words in the URL are given more weight as stated by Google, and even the short URLs will have an edge in Search results. So it is recommended to keep your URLs short, sweet, SEO friendly and also include target keywords in it. URL is important because it helps the Search Engines understand relative importance and add relevancy metric to the given page.

Title Tag

Search engine knows what is your page about, with the help of title tags on a page of your website. So the most important On page SEO factor is your title tag. It should be 70 characteristics or less and include your brand or business name and keywords related to the page in specific.

There will be multiple tags on your page; the most important among them is the title. Because the tile is what users see in search engine for both organic and paid promotions.

“Modifiers” Help To Rank In Google

When a user searches on search engines technically they search for refined, authentic information and will try to use modifiers like “best”, “successful”, “guide”, “review”, “2018” these will help you to rank for long tail versions of target keywords.

HTML Tags

H- tags are nothing but Headline tags. The blog post utilizes three different levels of HTML header tags that help break the content into sections as well as let search engines know more about what each section of content is about. The H1 tag is “headline tag” or “title tag” that surrounds the post title. If your title is automatically added to H1 tag then you’re all set. But in some themes, the settings are nor similar. So it’s better to check your sites code to make sure your title getsH1which it deserves.

Now coming to H2, H3 tags these are subheadings. Include your target keywords in at least one of them. And don’t use too many H2, H3 tags, as Google’s algorithms won’t like it.

Internal Linking

Internal linking is not just for external sites linking to your site but instead place links to related posts, from your blog into other pages of your website within your content, which will help search engines to learn more about your site. Try to link at least 2-5 older posts whenever you publish a new one.

External Linking

Apart from linking to our blogs and internal website pages, it’s a significant idea to link out external websites as well. Attention while you are doing this make sure that the external website is relevant to the information in your post. The sites you link reflects what you are so careful while linking external websites, you should link to trusted / authority sites only.

Image Optimization

The significant use of images is they create engagement. Include target keywords in your image ALT text in at least one of the image file name.An additional reason to optimize images for SEO is it gives search engines another clue of what your page is about which will help you to rank in organic search.   

In this visual word make sure your images should capturing attention as well as with the strong content in it. Don’t load too large images that will trouble your viewers in loading the page.

In the next coming article let’s learn insights on Off page SEO.

Would you like to see yourself on top of Google? If yes?

We Strawberry Branding runs remarkable successful SEO campaigns in most of the competitive sectors using a peculiar mix of technical and creative expertise. If you’d like to discuss how SEO can help you then please just get in touch with us at  [email protected]

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