When does someone ask you what is SEO? The simple answer that will be given is “SEO stands for Search Engine Optimization”. But what does it exactly do and how is it helpful to us may not be clear to most of us. Come let us know in detail what benefits can be acquired from SEO for the business or organization.

Search Engine Optimization helps people to find out products and information on Search Engines like Google, Bing, Yahoo! and MSN search. So by this, we can understand that SEO is a technical, analytical and creative process which helps in increasing the visibility of a website in search engines. To a site, the unpaid useful traffic that converts into sales is driven by SEO, which is its primary function.

SEO is not secret-filled in it, but it requires a lot of continuous work and understanding of people, search engines, algorithms and tool sets.

The most critical initial step for an effective SEO plan is to perform the heavy competitive analysis. The benchmark to set here is if you search a keyword or term related to your field your website should be seen on the first page of Google search results. That’s because pages that appear in the top 10 search results will get significantly increased traffic to their website. Researchers also show that website on the first page of Google receives almost 95% of clicks.

SEO Tactics

SERP

SERP means search engine results page which will be displayed by the search engine in response to the query by the searcher.When you view the organic search results it is clear that there is a lot of competition. A lot of space is taken up by commercials, local packs, Google images, and Google news.

Based on the type of search query shopping advertisements or information regarding nearby stores or location of other stores available is often shown before organic search results. Because of these competing elements in SERP, it is difficult to be visible in the top positions. Therefore it is necessary to know your goals when optimizing your content.

Voice Search

The voice search is the next big thing in SEO, which is growing insanely fast. Most of the consumers prefer speaking to typing. This will drastically change the type of queries we see. It will reshape the way the business thinks about SERP.

Users are comfortable trusting their voice recognition software. This has increased the search queries in detail, which meant to go beyond the simple keyword and phrases and focus in depth on the terms which people, are going to say out loud.

Now the strategy for your content to be visible is to try using conversational terms and sentences.

Smart Strategy = Smart SEO = Optimize Content for Voice Search

User Experience

Your focus is mainly your users and it is necessary to deliver smooth UX for the visitors. The chances of people engaging with the pages they visit depend upon the user experience they gain while going about. By this search engines will discover which pages are more useful for people over the other.

The things to go about with good UX are the page should be readable, have good visual appeal and the site’s speed. Have a close look at your visitor’s browsing habits. If the visitors come back from your page in 30 seconds or less than that it means there is an issue either with the content or with the user experience.

Nowadays people search for content with different mediums like mobile devices and more. So it is necessary to provide UX across all devices. UX is the key to maintain good user engagement. It is not just the traffic to increase, the conversion ratio and bringing loyal audience is also important.

Rank brain

The rank brain is Google’s name for machine learning artificial intelligence system to sort their search results. The rank brain is Google’s overall search “algorithm” that refers to the pages and find the most relevant one for particular queries. It means rank book simply measures how users interact with search results and rank them accordingly.

Rank brain mainly focus on two things

1. Dwell time
2. CTR

Structured Data

There are rich snippets and regular snippets. Careful structuring is required for rich snippets. They have more condensed titles, reviews, and image. They have more condensed titles, reviews, and image. Search results are enhanced by structured data. The search engine will display the information based on how you structured the data.

The difference may be insignificant between the rich and regular snippets but it is evident more clicks, the higher the CTR, the higher are the chances of increasing sales.

“Linkless” Backlinks

“Links” are the trust factors for search engines and is a valuable SEO strategy. Links from authoritative outside sources are giving websites some lift up to their ranking.

These links are meant to judge the reputation and relevance of web pages. The more links pointing from other reputed pages in your page results in the most important award in the search from Google.

Mobile First Indexing

The dominant browsing is occurring on mobile devices. The fact is that the browsing of data is more likely taking place in mobile phones than that of traditional desktops.

Today 60% of search is from mobile devices and this only will grow in future. Mobile traffic has already overtaken desktop traffic. So it is no longer optional to have a mobile-friendly website. It is now mandatory. SEO involves technical and creative activities that are often grouped into On page SEO and OFF page SEO. In our next coming article let us understand in detail about these terminologies.

Would you like to see yourself on top of Google? If yes? We Strawberry Branding runs remarkable successful SEO campaigns in most of the competitive sectors using a peculiar mix of technical and creative expertise. If you’d like to discuss how SEO can help you then please just get in touch with us at  [email protected]

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