2021-08-20 19:01
Wavelength is excited to announce a new client relationship with Beltway Air Conditioning & Heating of Hanover, MD. Beltway is a locally owned and operated business that special… Read More
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Facebook Algorithm Change: What Does It Mean For Businesses? Blog
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Facebook's 2018 algorithm change has a lot of small and medium sized brands wondering how they will continue to use Facebook for lead generation and awareness building. This blog provides ideas on how to continue to use social media to drive sales.
2021-08-12 13:33
Wavelength is excited to announce that we launched client Hill Woodworks’ new website in early July, and company owner Chris Foltz is looking forward to growing the business… Read More
2021-07-09 17:22
MANTEC, a manufacturing service provider serving South Central Pennsylvania, will host “Solving the Labor Crisis: Attracting the Right People, Hiring for Culture, Training for… Read More
2021-07-09 17:22
MANTEC, a manufacturing service provider serving South Central Pennsylvania, will host “Solving the Labor Crisis: Attracting the Right People, Hiring for Culture, Training for… Read More
2021-06-09 16:42
A regional machine shop had specific growth goals in mind but also had a critical problem — they needed more skilled employees to help support the planned growth. Without new… Read More
2021-05-27 16:40
Unfortunately, we’re seeing a major labor shortage in the skilled trades. For companies that rely on skilled workers with adequate knowledge and experience, like an HVAC contr… Read More
2021-02-23 17:19
Merchandising Solutions, a manufacturer of custom plastic product displays and industrial parts located in Lancaster, PA, has partnered with Wavelength to jumpstart its marketing and set the… Read More
2021-01-12 21:08
Helping Three M Tool of York, PA, identify new opportunities for growth and open channels for lead generation will be the primary focus of Wavelength’s newest client relations… Read More
2021-01-11 20:54
Auditing Your Website During Times of Transition:
A Beginner’s Guide
Your website should continually evolve to accommodate changes in user behavior, market dyna… Read More
2020-12-22 17:58
Getting Back on Track: Increasing Sales, Protecting Customer Relationships, and Mapping a Path for Growth
The World Trade Centers Association will host “Getting Back on Track:… Read More
2020-12-01 19:07
The Real Cost of Lost Leads
For many sales teams, lead management is like fast food. Salespeople want leads now, and they want them hot. And with good reason, right? As a marketer… Read More
2020-12-01 18:58
When Your Sales Team Only Calls on Existing Accounts
“My top performers bring in large projects. It’s great. The problem is, they only cultivate the same big-budget cust… Read More
2020-12-01 18:57
Fostering Dealer Relationships That Are Mutually Beneficial
Every time I would hear the owner of a national manufacturer talk about his resentment for his dealers I’d cringe… Read More
2020-12-01 18:23
Increasing Sales and Growing Your Business By Jumpstarting Lapsed Relationships
Most of the time, the reasons why a customer becomes inactive are unknown to us. Perhaps the relation… Read More
2020-12-01 16:38
Pacer Pumps is an established centrifugal water pump manufacturer that is ready to differentiate itself from its competitors and land a short list of key accounts to grow sales. To… Read More
2020-10-07 17:15
For many businesses, the term demand gen can be a bit confusing, perhaps because it shares part of its name with lead gen, but more likely because it’s treated like something… Read More
2020-09-30 18:38
Re-Source York is a York, PA-based non-profit home improvement and building supply resale organization that has served as a valuable community resource since 2002. With so much to o… Read More
2020-09-21 18:28
In our previous article Getting Started with Customer Reviews for Your Home Services Business, we shared some tips and practical advice for getting started with customer reviews. No… Read More
2020-09-21 18:28
If your home services business isn’t taking full advantage of customer reviews as part of your marketing strategy, you’re missing out on an opportunity to earn more busi… Read More
2020-09-15 12:48
What You Need to Know: Virtual SMART Manufacturing Conference
September 30 and October 1, 2020
Daily Commitment: 2 to 3 hours a day
Register
MANTEC’s annual conference focusing on m… Read More
2019-12-11 17:36
Automation handles the tasks that no one else has time for
It’s like getting an extra employee without needing an extra desk
The post 0.1 Automated Intr… Read More
2019-12-11 17:09
Key Benefits. There are Many. Here are a few.
Improve lead conversions
Adding automated lead nurturing to your marketing can boost conversions by at l… Read More
2019-12-11 17:03
Automation steps in
Automation allows brands to build relationships with prospective customers over time and in a very personal way. Businesses can create trackable… Read More
2019-12-11 17:01
Stop. Losing. Leads.
Most businesses have moved past the point of relying on word of mouth for growth. Whether a brand is engaged in passive or active marketing, lea… Read More
2019-12-11 16:59
Enables sustainable growth
Support growth initiatives without taking your eye off the ball of closing hot leads and creating customer loyalty by providing high-quali… Read More
2019-12-11 16:49
Automated, Personalized, Lead Nurturing
Most brands focus on pursuing and closing hot leads. Many lack both a system and the time to effectively nurture, track, and… Read More
2019-12-11 14:53
Collect contact information, then make a great first impression
When are your contacts most engaged? Right after they give you their contact info! Forms can tri… Read More
2019-12-11 14:42
When your forms convert better, you get more leads
Sign-up forms let you capture contact information. But they can also tag people based on their interests, sta… Read More
2019-12-11 13:44
Different types of email
Broadcast Emails
Sometimes you need to talk to everyone at once. Send one-time email campaigns to anyone on your list… Read More
2019-12-10 21:59
What types of email should you send?
You should be able to send the email campaigns that make sense for your business. That’s why we gave you as much control ov… Read More
2019-12-10 20:21
Put the right emails in front of the right people
Build email newsletters.
Create campaigns.
Send great emails to stay in front of your audience—and offer exac… Read More
2019-12-06 21:01
If you feel that you have a strong grip on what lead nurturing is and how it can play a large role in the success of your business, it’s time to identify how you can nurture… Read More
2019-12-02 17:26
Lancaster, PA, December 2019 – Wavelength Marketing received a 2019 W3 Silver Award for our design of the Argos Security website. The W3 Awards celebrate digital excell… Read More
2019-11-14 15:09
In today’s highly competitive markets where consumers are bombarded by messages from dozens, if not hundreds, of brands every day, marketers need to find a way to genuinely c… Read More
2019-11-04 14:48
As customer behavior shifts brands must remain agile enough to incorporate new tactics that mirror customer interests into their marketing strategies. Brands with fluid prospect cu… Read More
2019-10-10 19:00
No matter the size of your company or how good you think your current user experience is, it’s time to take another look at it and re-imagine what it could be. User experienc… Read More
2019-10-07 18:24
Marketers regularly talk about target audiences and the importance of businesses focusing on them. You likely have a general idea of who your target audience is, but to succeed in… Read More
2019-10-02 06:05
LANCASTER, PA (October 2, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, announces the hiring of Juliana Knight as the… Read More
2019-09-26 15:03
Unfortunately, we’re seeing a major labor shortage in the skilled trades. For companies that rely on skilled workers with adequate knowledge and experience, like an HVAC contr… Read More
2019-09-24 16:01
Finding qualified candidates to fill open positions is becoming increasingly challenging for a variety of businesses and industries. From the executive level to the factory floor… Read More
2019-09-23 18:08
Right now, it’s a job seekers’ market. The unemployment rate is lower than we’ve seen it in nearly 50 years, coming in a bit under 4 percent. There are plenty of… Read More
2019-09-13 18:55
The Harrisburg Symphony Youth OrchestraWavelength Marketing has
recently partnered with the Harrisburg Symphony Youth Orchestra (HSYO) to craft
a new identify for the organization that accur… Read More
2019-09-10 18:17
No matter the industry your business is in, content is key to appealing to your customers. Whether you’re trying to strengthen your relationships with current clients or you… Read More
2019-09-04 19:45
Direct mail is still an extremely viable option for marketers, particularly when it comes to businesses that are looking to expand their local reach. Some people may say that direc… Read More
2019-08-28 17:37
LANCASTER, PA (July 18, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, announces the addition of Zunilda “Zuny&rd… Read More
2019-08-27 16:29
Yes, you read that right. How customer reviews hurt your recruiting efforts. You might question how a customer’s review can negatively impact whether or not you find qualifie… Read More
2019-08-19 00:00
Direct mail was once one of few marketing tactics that could place your message directly into the hands of your audience. Now, we have websites, social media, texts, and email, whi… Read More
2019-08-07 18:03
Designing an effective website with a satisfying user experience requires a deep understanding of what the user wants and what they value and then using that information to inform… Read More
2019-07-31 16:02
LANCASTER, PA (July 25, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, announces that its office has relocated to Lanc… Read More
2019-07-24 17:02
Industries that rely on techs are facing a fairly significant talent shortage; 53 percent of skilled trades professionals are over 45 and there are not enough younger workers to re… Read More
2019-07-16 17:59
Email is a great marketing tool that allows you to deliver low cost, customized, timely information to your target audiences. What many in the arts have yet to fully realize is how… Read More
2019-06-13 17:41
Many factors come into play when it comes to attracting new, first-time patrons to a symphony orchestra, but there are a few that consistently bubble to the surface.
Familiarity wi… Read More
2019-06-13 15:49
HVAC businesses have natural peaks during the winter and summer months—the times of year when furnaces and AC systems break down and home and business owners are forced to rep… Read More
2019-06-13 15:26
Customer newsletters are a great way to keep your HVAC business top-of-mind and position your company as a reliable source for useful service and equipment information. Here are ten… Read More
2019-06-05 16:30
MOUNT JOY, PA (June 3, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, welcomes Curt Rohrer to the position of director… Read More
2019-06-03 06:00
Congratulations to our clients HB Global and its division IT Landes on the successful acquisition of Indian Valley Mechanical LLC. IT Landes is an employee-owned residential and co… Read More
2019-06-02 00:28
MOUNT JOY, PA (June 3, 2019) – Wavelength Marketing, LLC, a full-service marketing, advertising, and public relations agency, announces the addition of Matthew Hollenbach as… Read More
2019-05-30 01:56
Wavelength announces the addition of Air, Plumbing & Heating Solutions to its growing family of clients. Air, Plumbing & Heating Solutions is located in Randallstown, MD, a… Read More
2019-05-24 13:26
Is your website an active participant in helping your company reach its growth objectives or is it a passive bystander? With more than 75% of buyers beginning their product/service… Read More
![Symphony Series Topic: Attracting Younger Audiences [part Two]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13042/1304169-2884724934.w320.jpg "Symphony Series Topic: Attracting Younger Audiences [part Two]")
2019-05-23 18:42
Discussion: 15 Tactics That Help Attract Younger Audiences
Symphony orchestras are experimenting with all kinds of tactics in attempt to attract younger audiences and fill those em… Read More
2019-05-13 15:55
Quickly and efficiently communicate what you offer. You have less than ten seconds from the moment your visitor arrives on your website to clearly communicate your services. Don&rs… Read More
2019-04-26 16:04
Bad booth locations, low brand awareness, and limited budgets used to be the trade show kiss of death. Not anymore.
Now you can connect with trade show attendees and deliver ads and… Read More
2019-04-26 15:55
Not every business can afford the giant corner booth at a trade show, and someone has to occupy those 10′ x 10′ spaces and tabletops. If that someone is you and you’re worr… Read More
2019-04-12 13:42
I was at a marketing seminar recently where the speaker asserted the idea that if you aren’t the best, you’re the cheapest or somewhere in between. This statement stuck… Read More
2019-03-01 20:57
It’s no secret social media has transformed marketing into a transparent relationship between brands and consumers, heavily focused on the users’ engagement with a prod… Read More
2019-02-24 19:36
If you’re like many HVAC contractors, you’re not fully sold on the concept that Facebook yields measurable results. Many of the contractors we know are still on the fen… Read More
2019-01-24 16:54
Tight labor market taking its toll on your business? Here are five things you can do to start attracting more, and more qualified, job candidates.
Make your website do double duty. Your webs… Read More
![Symphony Series Topic: Attracting Younger Audiences [part One]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13042/1304169-3320956973.w320.jpg "Symphony Series Topic: Attracting Younger Audiences [part One]")
2019-01-18 17:46
Discussion: Are Young People Avoiding the Symphony Because It Makes Them Feel Stupid?
When trying to attract younger audiences, one aspect of the symphony-going experience that is… Read More
2019-01-04 05:00
Employer branding refers to the marketing of a company in order to build its reputation as a great place to work. In a professional climate characterized by low unemployment, employer brandi… Read More
2018-12-14 17:08
We’ve talked about finding content for your B2B social media, and now it’s time to think about how often you’ll want to post to your social media outlets. You’ve prob… Read More
2018-12-10 08:00
If you’ve recently decided to add social media to your B2B marketing plan, you may now be wondering what you’re going to talk about and what kind of content will attract the kind… Read More
2018-08-07 20:55
Trade shows are a great opportunity to get your brand and products in front of new potential customers, but what happens when the show is over?
Hot leads? You probably have a pretty good (an… Read More
2018-03-13 18:53
What are Google Local Services Ads?
Google Local Services ads focus specifically on connecting local service and repair providers such as HVAC technicians, electricians, and plumbers with lo… Read More
![Can Your Brand Deliver What Your Facebook Users Want? [part 3 Of 3]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13042/1304169-387696547.w320.jpg "Can Your Brand Deliver What Your Facebook Users Want? [part 3 Of 3]")
2018-03-08 07:00
As marketers, we can get pretty comfortable identifying content and messaging that we feel confident pushing to our target audiences, but that scenario no longer fits the Facebook mold. With… Read More
2018-03-03 22:21
Some marketers dismiss PR as a blunt tool that’s too broad and scattershot (and sometimes expensive) to effectively reach small, narrowly defined audiences with niche brand content. Bu… Read More
2018-02-27 15:00
Unclear which marketing dollars deliver the best results? Unsure how to reach niche markets? Hesitant about how to prioritize horizontal and vertical market spends?
It’s okay. Very few… Read More
2018-02-27 14:00
If you’re like many HVAC contractors, you’re not fully sold on the concept that Facebook yields measurable results. Many of the contractors we know are still on the fence about w… Read More
![Will Facebook’s “See First†News Feed Preference Put Businesses Back On Top? [part 2 Of 3]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13042/1304169-2932770452.w320.jpg "Will Facebook’s “See First†News Feed Preference Put Businesses Back On Top? [part 2 Of 3]")
2018-02-20 22:03
If you read Facebook Algorithm Change: What Does It Mean for Businesses? (Part 1 in this series), then you already know businesses are being pushed out of the Facebook feed in favor of posts… Read More
![Facebook Algorithm Change: What Does It Mean For Businesses? [part 1]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13042/1304169-2946934109.w320.jpg "Facebook Algorithm Change: What Does It Mean For Businesses? [part 1]")
2018-01-31 19:07
Once again, Zuckerberg and company are making a Facebook algorithm change, and businesses are taking a direct hit as the social media giant aims to prioritize its News Feed content to focus… Read More
2017-12-06 21:50
If you’re a small business with big plans, you need a marketing strategy to match. We’ll help you cut through the noise and hype and get to the true must-haves for marketing. Get… Read More
2017-11-15 21:11
Wavelength proudly announces the addition of Creative Director Robert [Bob] Hofherr to support the agency’s growing design department.
Hofherr, an award-winning designer, art director… Read More
2017-11-14 13:55
Be authentic.
You hear this a lot in marketing and branding.
Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. A… Read More
2017-11-10 21:03
Wavelength PR found the perfect home for Treasured Country Gifts’ Colonial Tinner’s Lantern in the Fall/Winter 2018 issue of Early Homes. The pierced tin product was a perfect fi… Read More
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